A corporate video should include 3 core essences.
1. A story – this will bring your audience on a journey and engage them from the start – the whole point!
2. Personality – businesses shouldn’t be afraid to showcase their personality and tone of voice. This helps build connection and trust as people will be able to answer – yes I wanna do business with this company.
3. Relatable content – for people to connect with the content it has to relatable – what’s in it for them? If they are spending time watching video what will they gain from it. Put yourself in your audiences shoes.