Corporate Video Production
People buy from people, swayed by messages with meaning and constantly on the hunt for a great story.
What is corporate video production?
Corporate video production is essentially video commissioned by businesses, companies and organisations for their own sales and marketing purposes. It includes advertising content designed for all digital channels such as websites, social media, sales meetings, exhibitions etc. If a picture paints a thousand words, just imagine what corporate video can do. You only need look on social media to recognise the power of media and its impact on business as we know it.
What should a corporate video include?
A corporate video should include 3 core essences.
1. A story – this will bring your audience on a journey and engage them from the start – the whole point!
2. Personality – businesses shouldn’t be afraid to showcase their personality and tone of voice. This helps build connection and trust as people will be able to answer – yes I wanna do business with this company.
3. Relatable content – for people to connect with the content it has to relatable – what’s in it for them? If they are spending time watching video what will they gain from it. Put yourself in your audiences shoes.
How much does a corporate video cost?
It very much depends on a few factors, the duration, how polished the production needs to be, and if it is a complex shoot that requires several crew members across several sites. Is it a one off video or as part of a campaign? Typically a short brand film campaign that’s of a good quality may range on average from £4,000 – £6,000.
Our approach
With vast experience of filming on all kinds of sites, from power stations to factories, construction sites to multiple shop floors, we’re familiar with challenging work conditions and site limitations. Up-to-date kit keeps us agile and allows for seamless working, across many locations in the most compact of set-ups, using small teams to maximise efficiency and productivity. Post-filming, the magic kicks in to transform our footage into a piece of premium and compelling film. As the top-rated corporate video production company in Yorkshire, we work with organisations large and small across the UK and the world, telling your story. Our BBC background ensures a high-quality broadcast experience on every project, working in sync with your company goals and strategy, shaping your campaign through video content that’s within your budget and delivers results.
Visit our process page to find out what goes into a video production.
Elements of Corporate Video Production
- Content development – planning all steps and the process of the corporate video production.
- Video strategy – the development of the video’s life and it’s plans for audience engagement.
- Script writing – the writing down of the movement, actions, expression and dialogue of your video’s story.
- Film production – the on-site days where we will shoot the video production for you.
- Editing – the cutting together of the video production, including sound, colour and branding.
- Colour grading – adjusting the contrast, brightness and overall colour into your video.
- Sound design – implementation of sound effects, music and voiceover.
- Professional voiceover – hire and direction of a professional voice artist to narrate your video.
Corporate Brand Film
Flagship or corporate brand videos are the most integral type of video production you could use for your company marketing or sales promotion. This type of video production should demonstrate why you do what you do and help to differentiate you from your competitors to engage with your potential clients or customers. This type of video production is perfect to showcase your brand and help you to deliver a top-tier presentation. Let your audience know why your brand is treasured and valued and why it can be the same for them.
Case Study Video
An ideal type of video to take your viewers on a journey that they can never forget, telling a story with a clear beginning, middle and end. The case study video is focused on detailed storytelling through the eyes of the customer showcasing a project before and after. The customer led dialogue offers a form of testimonial and provides a unique insight into the process giving a true and authentic representation of a project and the result.
Marketing & Promotional Videos
This type of video is all about creating a ‘movement’ and engagement in your brand. Themed around a topic this video should educate and inspire. This type of video should engage the viewer and make them central to the story to ensure your message has maximum impact. Marketing and promotional videos should use good emotional storytelling techniques, to help start good conversations and engagement in the brand.
Parody Marketing Videos & Viral Videos
Parody Marketing is becoming more prevalent due to the influence of social media video content and the many platforms there are, and also the fame of viral videos. Lots of these videos take a comedic edge, and due to that there are a lot more companies out there willing to change up their brand to demonstrate more personality. Parody Marketing videos allow you not only a chance to represent your brand and product, but also to show you and your team in a different environment where the possibilities of creating a funny video are endless.
Frequently Asked Questions
Corporate video is important because the entire world connects through emotion. All products and services in some way shape or form are purchased on emotion. That’s true for businesses as well as consumers. The best way to convey emotion and to tell stories is either face to face or via video. Video is therefore a key digital communication that businesses cannot afford to do without, if they are serious about growth. The added benefits are that YouTube and Google – the two largest search engines, prefer video over any other type of content – it also get’s higher engagement.
A plethora of things are needed to create video, including a crew, equipment and any catering and expenses for overnight stay and travel. Most agencies will have these things in house but may need extra equipment and crew members depending on the shoot.
The case study video is focused on detailed storytelling through the eyes of the customer showcasing a project before and after. The marketing and promo video is all about creating a ‘movement’ and engagement in your brand. Themed around a topic this video should educate and inspire. Parody Marketing videos allow you not only a chance to represent your brand and product, but also to show you and your team in a different environment where the possibilities of creating a funny video are endless. Commercial training videos are an ideal tool for businesses looking to package and sell their own content and areas of expertise. To see a range of video production examples, visit our portfolio page.
Commercial video production is high end video that advertises a companies offering. An advertisement promoting that companies product, service or brand promise. These videos are often broadcast on TV or used in specific advertising slots distributed to a much larger audience. The main objective is brand awareness and building trust with the audience so they feel compelled to get in touch and see what that business has to offer.
The pre-production stage is where the video agency helps you plan and carve the identity of your video with storyboards, scripts and planning with yourselves. The production is the actual filming of your story, and post-production is the editing of footage to finish off your video to its finest potential. Visit our process page to find out more.
Promotional videos directly advertise products and services. This content needs to be more than a sales pitch. Its important that promotional videos convey the features and benefits but also answer the audiences questions they may have. A good way to present a promotional video is in the form of an FAQs. What does your audience want to know about this product and why should they watch you’re video? What will they gain from it. Companies need to to think less about themselves and more about their audience so their content remains relatable.
Your Industrial Story Starts Here
Press the button. Make the call. Transform your media.