Interactive Video Production

Shot Blast Media

Engaging and insightful training videos blending interaction and linear film.

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Shot Blast Media
Interactive Video Production
Shot Blast Media
Shot Blast Media

What is interactive video?

Interactive video can provide a number of different clickable actions in relation to the content that is being watched.

What do you use interactive video production for?

Interactive video is an ideal tool to help enhance a corporate video production that requires some interaction and input from the user. You can use interactive video for a number of different experiences:

  1. To create a training course.
  2. To develop an e-learning programme.
  3. To create an immersive marketing experience.
  4. To convey policies and procedures in a more interactive manner.
  5. For site induction programmes and new starter guides.
Interactive Video Production

How do you create interactive video?

An interactive video company normally develop interactive videos in two parts. The content itself, so this may be in the form of a live action video, animated video or simple animated slide format or a mixture. This part of the content would normally contain the learning points, educational material or marketing content for the audience to engage with.

The second part of the interactive video are the interactive elements required where the user has clickable tasks and actions as a result of watching the video. For example these may be things like hotspots where the user clicks in a certain area of the video. It might include questions where the user has to select an answer in a multiple choice format or make a decision on what the next step will be in the process. These elements are created within a specific 3rd party software platform and then exported normally in an embed code to be accessed elsewhere.

How do you use interactive video for your marketing?

Interactive video is an incredibly innovative tool for marketing. In a digital world, businesses are looking to find new and inventive ways to revolutionise their digital marketing. Interactive video production can offer a new way to promote your brand. For example, an e-brochure can be designed using an interactive video, and will allow your customer to decide what they want to know more about. They can click on a number of options that route through a series of questions, links, videos etc to present them with different outcomes. This interactive layer offers another form of engagement with your audience, giving them the control to make choices and decisions about what they want to see. This is empowering for companies who want to guide customers through a series of short questions, ultimately presenting them with the best products or outcomes.

Interactive Video Production

How do you access interactive video?

Once the video is created it is normally hosted on a landing page where the embed code is placed. For companies this might be an area on their website or intranet that is accessed by staff only. Some companies may have their own learning management system that can act as the host for the content and interactive questions in a more basic format. 3rd party hosting platforms normally give more options for the interactive video and this can be managed by your video content provider.

The Works

  • In-depth content development
  • Story boarding and script
  • Editing
  • Graphic design
  • Sound design
  • Music and sound fx
  • Professional voiceover
Interactive Video Production

Elements of Interactive Video

  • Hotspots: clickable buttons or areas that take you to another segment of the video or revel something new for you to see in the same frame or scene.
  • 360 views: the functionality for your audience to drag the screen within a video frame to get a 360 degree experience.
  • Branches: these give your audience the opportunity to choose the way they view the video, interacting with different options that can give them a totally unique view of the content.
  • Data inputs: form fields in which your audience can enter their own information for you to view, such as their name and contact details for example.
  • Quizzes: perfect for virtual training courses, these combine a mix of buttons and branching paths to create a quiz in which your audience can be assessed on certain topics.


Key Ingredients

As an industry specialist, we are diligent professionals with an eye for detail. From the planning stages through to the final video edits we’re a joy to work with but we always insist on doing things the right way. High quality video content can only be achieved through well-planned, thoughtful scripting and strategic content development. Being unique and creative is key to the mix to ensure your film stands out from the crowd; whilst remaining practical so your target audience stays fully engaged in your message.

Working with the Alchemists

We’re easy going humans. Our aim is to grow together and support you on your filmic journey, putting heart, soul and laughter into every production we create for you. As a friend and brand ambassador, we care about each and every one of our clients; to us, relationships are the most important and valued thing. We always offer our best selves and our complete attention, every step of the way. Our promise to you is this: we get the job done.

Unfold the Factory Gold

There are millions of ways to tell a good story and produce a corporate video, therefore video formats vary from message to message and from company to company. As a professional video production company, all our videos are bespoke and are produced in many formats. For example corporate communications that share a perspective or offer a unique insight or showcase company culture can be effectively delivered through a video format. Other types of videos might include product videos, instructional videos, professional training videos and corporate videos.

Contact us today for more information.

Frequently Asked Questions

In short, no, your interactive video can be as long or short as you want. Different types of videos will need to be different lengths, and this will be reflected in your quote.

The pre-production stage is where the video agency helps you plan and carve the identity of your video with storyboards, scripts and planning with yourselves. The production is the actual filming of your story, and post-production is the editing of footage to finish off your video to its finest potential. We then create the interactive element with our interactive video software and upload to a landing page for you.

There is no limitation for the number of interactive elements to be added to your interactive video. You may choose any number of elements you need to achieve your overall goals.

It is important to keep in mind that too many interactive elements overload the video, distract the viewer and can slow down the performance of the video.

Interactive video is a powerful tool for engaging audiences and creating memorable experiences. It allows viewers to interact with a video in real-time, making it more interactive and engaging than traditional videos. Interactive video production can be used for various purposes such as marketing campaigns, educational materials, product demos, and more.

Interactive videos offer several advantages over traditional videos. They help brands stand out from the crowd by providing an immersive experience that viewers can actively participate in and engage with. Additionally, interactive videos can be used to generate leads and drive conversions by collecting data about viewer interactions with the video. Finally, they are fantastic to use for training and upskilling employees, as interactive video production makes the content more memorable.

Yes, interactive video does work on mobile devices, and can be optimised to be used on mobile devices so your whole audience can enjoy it.

No, YouTube is not optimised for interactive video content and does not support third-party interactive video technology.

However, we recognise that YouTube is a crucial part of strategy for marketing, so we suggest that you use YouTube to drive people to your website and landing pages where that interactive video can be found.

Most social media platforms do not allow for interactive videos to be used or uploaded.

However, we recommend sharing a link on social media to the web page where the video is embedded or to the interactive video landing page, as this will help increase engagement.

Interactive videos are an innovative way to engage viewers and keep them coming back for more. They are created with the intention of providing an immersive experience that allows viewers to interact with the video content in a variety of ways. By leveraging interactive elements such as polls, quizzes, surveys, and other forms of engagement, interactive videos can help companies increase customer engagement and build better relationships with their target audience. These videos also provide valuable insights into user behaviour which can be used to optimise future video campaigns and improve overall marketing strategies.

Interactive video production is becoming increasingly popular as it allows brands to stand out from their competition and provide engaging content that resonates with their audience.

Yes, we can cater to your guidelines and match everything including style, font, colours and tone.

Yes, we can. The Shot Blast Media team are fantastic at coming up with unique and engaging video content for businesses to use as part of their content marketing. We have more than 10 years’ experience in video creation and we excel in creating impressive interactive videos.

Get in touch with us today if you want to discuss interactive video ideas in more detail: 0113 288 3245.

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