Interactive Video Production
Engaging and insightful training videos blending interaction and linear film.
What is interactive video?
Interactive video can provide a number of different clickable actions in relation to the content that is being watched.
What do you use interactive video production for?
Interactive video is an ideal tool to help enhance a corporate video production that requires some interaction and input from the user. You can use interactive video for a number of different experiences:
- To create a training course.
- To develop an e-learning programme.
- To create an immersive marketing experience.
- To convey policies and procedures in a more interactive manner.
- For site induction programmes and new starter guides.
How do you create interactive video?
An interactive video company normally develop interactive videos in two parts. The content itself, so this may be in the form of a live action video, animated video or simple animated slide format or a mixture. This part of the content would normally contain the learning points, educational material or marketing content for the audience to engage with.
The second part of the interactive video are the interactive elements required where the user has clickable tasks and actions as a result of watching the video. For example these may be things like hotspots where the user clicks in a certain area of the video. It might include questions where the user has to select an answer in a multiple choice format or make a decision on what the next step will be in the process. These elements are created within a specific 3rd party software platform and then exported normally in an embed code to be accessed elsewhere.
How do you use interactive video for your marketing?
Interactive video is an incredibly innovative tool for marketing. In a digital world, businesses are looking to find new and inventive ways to revolutionise their digital marketing. Interactive video production can offer a new way to promote your brand. For example, an e-brochure can be designed using an interactive video, and will allow your customer to decide what they want to know more about. They can click on a number of options that route through a series of questions, links, videos etc to present them with different outcomes. This interactive layer offers another form of engagement with your audience, giving them the control to make choices and decisions about what they want to see. This is empowering for companies who want to guide customers through a series of short questions, ultimately presenting them with the best products or outcomes.
How do you access interactive video?
Once the video is created it is normally hosted on a landing page where the embed code is placed. For companies this might be an area on their website or intranet that is accessed by staff only. Some companies may have their own learning management system that can act as the host for the content and interactive questions in a more basic format. 3rd party hosting platforms normally give more options for the interactive video and this can be managed by your video content provider.
The Works
- In-depth content development
- Story boarding and script
- Editing
- Graphic design
- Sound design
- Music and sound fx
- Professional voiceover
Elements of Interactive Video
- Hotspots: clickable buttons or areas that take you to another segment of the video or revel something new for you to see in the same frame or scene.
- 360 views: the functionality for your audience to drag the screen within a video frame to get a 360 degree experience.
- Branches: these give your audience the opportunity to choose the way they view the video, interacting with different options that can give them a totally unique view of the content.
- Data inputs: form fields in which your audience can enter their own information for you to view, such as their name and contact details for example.
- Quizzes: perfect for virtual training courses, these combine a mix of buttons and branching paths to create a quiz in which your audience can be assessed on certain topics.
Key Ingredients
As an industry specialist, we are diligent professionals with an eye for detail. From the planning stages through to the final video edits we’re a joy to work with but we always insist on doing things the right way. High quality video content can only be achieved through well-planned, thoughtful scripting and strategic content development. Being unique and creative is key to the mix to ensure your film stands out from the crowd; whilst remaining practical so your target audience stays fully engaged in your message.
Working with the Alchemists
We’re easy going humans. Our aim is to grow together and support you on your filmic journey, putting heart, soul and laughter into every production we create for you. As a friend and brand ambassador, we care about each and every one of our clients; to us, relationships are the most important and valued thing. We always offer our best selves and our complete attention, every step of the way. Our promise to you is this: we get the job done.
Unfold the Factory Gold
There are millions of ways to tell a good story and produce a corporate video, therefore video formats vary from message to message and from company to company. As a professional video production company, all our videos are bespoke and are produced in many formats. For example corporate communications that share a perspective or offer a unique insight or showcase company culture can be effectively delivered through a video format. Other types of videos might include product videos, instructional videos, professional training videos and corporate videos.
Frequently Asked Questions
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