How do you create interactive video?
An interactive video company normally develop interactive videos in two parts. The content itself, so this may be in the form of a live action video, animated video or simple animated slide format or a mixture. This part of the content would normally contain the learning points, educational material or marketing content for the audience to engage with.
The second part of the interactive video are the interactive elements required where the user has clickable tasks and actions as a result of watching the video. For example these may be things like hotspots where the user clicks in a certain area of the video. It might include questions where the user has to select an answer in a multiple choice format or make a decision on what the next step will be in the process. These elements are created within a specific 3rd party software platform and then exported normally in an embed code to be accessed elsewhere.
How do you use interactive video for your marketing?
Interactive video is an incredibly innovative tool for marketing. In a digital world, businesses are looking to find new and inventive ways to revolutionise their digital marketing. Interactive video production can offer a new way to promote your brand. For example, an e-brochure can be designed using an interactive video, and will allow your customer to decide what they want to know more about. They can click on a number of options that route through a series of questions, links, videos etc to present them with different outcomes. This interactive layer offers another form of engagement with your audience, giving them the control to make choices and decisions about what they want to see. This is empowering for companies who want to guide customers through a series of short questions, ultimately presenting them with the best products or outcomes.