Inspiring Video Production and Marketing Work Experience at Shot Blast Media

Evelyn, a college student completing her A-levels, joined the Shot Blast Media team for a week of video production and marketing work experience in February 2023. Here’s her take on how her week went! My week at Shot Blast Media as a work experience student. Since studying film at A Level, I had developed an interest in filmmaking, especially pre-production and scriptwriting. I was very keen to find work experience with a more hands-on approach to filmmaking than my lectures at college, which teach primarily theory. At Shot Blast Media, I have had a great time being able to experience the process behind making corporate films and the detail that goes into every aspect.  On my third day, the team set up a video call with one of their freelance scriptwriters, Deb Gilbert, which was incredibly insightful. I learnt about how both a creative mind and a logical point of view are needed when writing a concise and effective script for customers who only have a few seconds to get their words across.  Deb told me it's all about having the right words and how to use them to your advantage. I've had a lot of fun learning how to assemble a camera and tripod. We also set up microphones and equipment for a podcast episode, only to find an issue with the microphone.  Going back and forth across a set-up, talking gibberish into two microphones for a day to no avail wasn't quite how I imagined my day [...]

Inspiring Video Production and Marketing Work Experience at Shot Blast Media2023-02-13T12:11:45+00:00

Why Should Businesses Use Corporate Videos For Marketing?

Corporate video production is essentially video commissioned by businesses, companies and organisations for their own sales and marketing purposes.  It includes advertising content designed for all digital channels such as websites, social media, sales meetings, exhibitions and more.  If a picture paints a thousand words, just imagine what corporate video can do. You only need to look on social media to recognise the power of media and its impact on business as we know it. Corporate videos are great for promoting your company and products to a wider audience. They are also an excellent way of letting people know about what you do, what sets you apart, and why they should choose you over the competition. These videos are incredibly popular with companies who want to show their unique selling points to their target audience to bring in more business and make more sales. Marketing and promotional video should engage the viewer and make them central to the story to ensure your message has maximum impact.  These videos should use good emotional storytelling techniques, to help start good conversations and engagement in the brand. Using emotion in videos is essential for success in the digital marketing world. You can use marketing videos to show off your company, tell the story of your product, and inspire people to buy, as well as generating brand awareness. A lot of people think that corporate videos are just for big brands, but that's not true. Most small businesses can benefit from creating a [...]

Why Should Businesses Use Corporate Videos For Marketing?2023-01-26T15:15:45+00:00

The Ten Best Things To Do In Leeds With Your Teammates

Are you an office that likes to go out and celebrate with fun activities? We’ve got you covered for the best things to do in Leeds with your colleagues and teammates. 1. Escape room - There are loads to choose from! The Shot Blast Media team have completed a few of these, our favourite being ‘Haunted’ at The Great Escape Game Leeds. It was a very spooky experience and not for the faint-hearted, but a very well put together escape room. We escaped with over 13 minutes to spare! 2. Axe throwing - A new activity to enjoy in Leeds! We are now experts after attending Whistle Punks for our Christmas do this year! It’s great fun to do but it can get quite competitive between colleagues! Don’t worry, it’s not as hard as it looks, but it does take some practice!  3. Flight Club - This is a great activity to do in a medium to large group of teammates. Flight Club is darts but with entertaining games and gorgeous cocktails. We recommend playing Demolition and Killer. They even have bottomless pizza and prosecco brunch now too!  4. Roxy’s - There are now three of these to choose from in Leeds city centre, offering a huge range of different activities, perfect for your company night out. At Roxy’s you can do bowling, pool, shuffleboard, ping pong, beer pong, mini golf, curling, and even karaoke! We recommend booking if there’s a large group. 5. Bowling - Lots of places [...]

The Ten Best Things To Do In Leeds With Your Teammates2023-01-18T12:06:52+00:00

Intermediate Level: How To Design Content On Canva

In this Alchemy of Film video tutorial, Maddy from Shot Blast Media explains the basics of Canva and how to use this free platform to design content for your social media platforms. Canva is a great tool to use to create easy, yet engaging, designs for marketing purposes, including logos, videos, social media content, posters, documents, presentations, infographics, and so much more. Maddy discusses how to create videos on Canva, how to make logos, how to add elements into designs, and also how to download your content to use. Back to courses Downloadable Content Members Forum

Intermediate Level: How To Design Content On Canva2024-01-04T08:16:44+00:00

Marketing Tips for Industrial Businesses

Marketing is a crucial part of any business, and industrial companies are no exception. The industrial industry is a competitive one and it’s important to have a marketing strategy that is tailored to your business. Here are some tips for getting started with marketing in your industrial business: - Identify your target customer and how best to communicate with them - Define your marketing goals, and then develop your strategy to achieve them - Determine the best channels for reaching your target - Focus on building relationships with target clients - Use LinkedIn to build your personal brand and connect with your target audience - Be active on social media and utilise new trends - Use e-shots and target emails to gain new business - Create a monthly newsletter to enhance brand awareness and share news - Create an easy to use website for your business and update this regularly with blogs and relevant information - Use SEO to enhance your website - Utilise videos to showcase your business and products/services It’s important to have a marketing strategy in place that is tailored to your specific needs and goals, as with the right marketing plan, you can get more customers and boost your sales. Are you looking to enhance your marketing plan with more video content? Reach out to Shot Blast Media today, at [email protected] to find out more. Take a look at some of our content for industrial businesses here: Your Industrial Story [...]

Marketing Tips for Industrial Businesses2022-09-06T09:04:09+00:00

What are SRT files?

SRT files are files that are used as subtitles for videos. These files contain text in a different language on top of the video to help people understand what is being said. These files can be created by using a subtitle editor or they can be generated automatically by the video player. It supports a wide variety of languages and can be used with many software packages. SRT files are created by using the SubRip or Sub Station Alpha scripts, which allow users to process video and audio data into subtitle data. A SRT file is a text-based subtitle file which is used in digital video and film media players to provide alternate audio content when the original soundtrack is not available, or to provide additional audio content where permitted. The first use of SRT was in AmigaOS 2.0, when it was introduced as part of the Video Toaster package for broadcast television production. The benefits of SRT files are that they can be used to synchronize the dialogue in a film or video with the corresponding text. They are an audio file that contains information about which lines of dialogue correspond to which subtitles in a movie. An SRT file is a text-based subtitle format for use in multimedia applications, especially those with video and audio content. It is designed to store synchronized text translations of the spoken dialogue, as well as any other types of on-screen text such as song lyrics, narration, and sound effects. The benefits [...]

What are SRT files?2022-04-29T08:54:04+00:00

Using TikTok In Your Marketing

TikTok is a social media app that allows users to create and share short videos. TikTok is mainly used for sharing funny or creative videos. It has been downloaded by more than 500 million people and it has over 30 million daily active users. The app has become popular because of its simplicity, it's free and the content can be shared easily on other social media platforms such as Instagram and Facebook. TikTok can be used in many different ways, such as showing how you feel at a certain moment in time or to share your thoughts with friends or followers. TikTok is very popular among young people but the user base is growing to include a vast amount of people of different ages. Which is why many companies and businesses are jumping on the hype train to have their own TikTok account, to post their own original social media videos. The app is relatively easy to use in creating the content, everything is there for you to create a video with next to no editing and video making knowledge. Why should you be using TikTokfor your content, is probably the question you're thinking? If the growing user base wasn't enough to make you consider it, then it should be the fact that the videos you can create can save time, money and give you a lot of experience for the video content you can produce just from your phone. Anyone looking into creating short social media videos should [...]

Using TikTok In Your Marketing2022-02-24T15:33:15+00:00

The Pros and Cons of NFTs

If you're an avid user of the internet, and you keep up with lots of digital trends, we'd assume you have to know about NFTs. They're something as a business we've come across a lot in this digital landscape. NFTs, or Non-Fungible Tokens, are a new type of digital asset. They are similar to cryptocurrencies in that they are based on cryptography and their value can be determined by the market. However, unlike cryptocurrencies which are fungible tokens meaning that one unit of the token is equal to any other unit of the same type, NFTs have unique traits and attributes and cannot be substituted for one another. NFTs can represent ownership of a physical object like a virtual car or a house in a video game. They can also represent ownership over an intangible thing like intellectual property rights or even money itself. Different types of NFTs include: limited edition digital items such as collectibles; crypto-collectibles such as non-fungible tokens. There are many advantages to NFTs. The first is that they can be traded without any third party involvement. There is no need to rely on a centralised authority, such as an auction house or card company, to buy and sell the item in question. This means that NFTs cannot be seized by the government or stolen by hackers like traditional digital assets can be, since there is no central point of control for them. They can represent something tangible which makes them more valuable than regular cryptocurrencies. [...]

The Pros and Cons of NFTs2023-01-17T11:26:05+00:00

We’re In The Top 100 Video Production Companies In The UK

We're delighted and excited to share that we're now officially in the top 100 video production companies in the UK, making it into the top 20 at number 17! Only 100 companies make it onto this list out of thousands so we're super excited to share our news. A huge thanks to all of our team for doing what you do best! Including all our amazing clients for supporting us along the way. It's an absolute pleasure to be in the top 100 video production companies in the UK! You can see the full list on The Manifest, by clicking here. Your Industrial Story Starts Here Press the button. Make the call. Transform your media. +44 (0)113 288 3245 [email protected] Contact Us

We’re In The Top 100 Video Production Companies In The UK2021-11-30T11:08:01+00:00

Using E-Commerce Video

E-Commerce video is considered to be the most effective way for brands to increase conversions, especially in the digital age. Sites like Amazon and Ebay are using video to advertise and show off products a lot more now, and many companies are wanting to advertise this way due to high demand of products being bought from these retailers. Online shopping is a significant form of retail sales. In the United States, online sales in 2017 accounted for 36% of all retail sales. In the UK, e-commerce sales accounted for 10% of total retail sales in 2017. This trend will be even more pronounced over the next few years as more people switch from brick and mortar retail to online retailers. The popularity of e-commerce videos has been on a rise because they provide a medium for viewers to get their questions answered and allow them to have a better understanding of products before buying them. Online shopping videos can help customers understand how a product looks and what it does before they buy it, which is especially important when customers are buying expensive items such as furniture or clothing online. They also provide potential customers with an image of what they will There are four types of videos that can be used in an e-commerce setting: Video demonstrations: Demonstration of products to give customers a better understanding of the product, the brand and the trustworthiness. Video reviews: Giving customers reviews on user experience with products and services. These kinds [...]

Using E-Commerce Video2021-11-29T12:27:06+00:00
Go to Top