E-Commerce video is considered to be the most effective way for brands to increase conversions, especially in the digital age. Sites like Amazon and Ebay are using video to advertise and show off products a lot more now, and many companies are wanting to advertise this way due to high demand of products being bought from these retailers.
Online shopping is a significant form of retail sales. In the United States, online sales in 2017 accounted for 36% of all retail sales. In the UK, e-commerce sales accounted for 10% of total retail sales in 2017. This trend will be even more pronounced over the next few years as more people switch from brick and mortar retail to online retailers.
The popularity of e-commerce videos has been on a rise because they provide a medium for viewers to get their questions answered and allow them to have a better understanding of products before buying them. Online shopping videos can help customers understand how a product looks and what it does before they buy it, which is especially important when customers are buying expensive items such as furniture or clothing online. They also provide potential customers with an image of what they will
There are four types of videos that can be used in an e-commerce setting:
- Video demonstrations: Demonstration of products to give customers a better understanding of the product, the brand and the trustworthiness.
- Video reviews: Giving customers reviews on user experience with products and services. These kinds of videos are geared towards customer testimonials or feedback.
- Product demos: Shows various ways in which a product can be used, such as cooking recipes or using the product around the house.
- Product overviews: The purpose of these videos is to give customers an introduction into what type of product they will find in this category, how it is different from other types, and what makes it stand.
A video can be a great addition to your e-commerce store. Not only does it give the viewer a good idea of what you sell, but it also gives them a sense of trust and security in your brand.
Video makes everything easier because you don’t have to follow the traditional text-based content. With e-commerce video, viewers can consume content quickly and easily without having to read through pages upon pages of text for information they need/want to know about the product.
One great thing about video is that it allows for more creativity and freedom when you’re trying to convey information or provide an overview for something that’s hard to explain in words. It also allows for free-flowing dialogue with viewers instead of having to stop and start with each sentence like we do in our everyday lives.