What are SRT files?

SRT files are files that are used as subtitles for videos. These files contain text in a different language on top of the video to help people understand what is being said. These files can be created by using a subtitle editor or they can be generated automatically by the video player. It supports a wide variety of languages and can be used with many software packages. SRT files are created by using the SubRip or Sub Station Alpha scripts, which allow users to process video and audio data into subtitle data. A SRT file is a text-based subtitle file which is used in digital video and film media players to provide alternate audio content when the original soundtrack is not available, or to provide additional audio content where permitted. The first use of SRT was in AmigaOS 2.0, when it was introduced as part of the Video Toaster package for broadcast television production. The benefits of SRT files are that they can be used to synchronize the dialogue in a film or video with the corresponding text. They are an audio file that contains information about which lines of dialogue correspond to which subtitles in a movie. An SRT file is a text-based subtitle format for use in multimedia applications, especially those with video and audio content. It is designed to store synchronized text translations of the spoken dialogue, as well as any other types of on-screen text such as song lyrics, narration, and sound effects. The benefits [...]

What are SRT files?2022-04-29T08:54:04+00:00

Using TikTok In Your Marketing

TikTok is a social media app that allows users to create and share short videos. TikTok is mainly used for sharing funny or creative videos. It has been downloaded by more than 500 million people and it has over 30 million daily active users. The app has become popular because of its simplicity, it's free and the content can be shared easily on other social media platforms such as Instagram and Facebook. TikTok can be used in many different ways, such as showing how you feel at a certain moment in time or to share your thoughts with friends or followers. TikTok is very popular among young people but the user base is growing to include a vast amount of people of different ages. Which is why many companies and businesses are jumping on the hype train to have their own TikTok account, to post their own original social media videos. The app is relatively easy to use in creating the content, everything is there for you to create a video with next to no editing and video making knowledge. Why should you be using TikTokfor your content, is probably the question you're thinking? If the growing user base wasn't enough to make you consider it, then it should be the fact that the videos you can create can save time, money and give you a lot of experience for the video content you can produce just from your phone. Anyone looking into creating short social media videos should [...]

Using TikTok In Your Marketing2022-02-24T15:33:15+00:00

The Pros and Cons of NFTs

If you're an avid user of the internet, and you keep up with lots of digital trends, we'd assume you have to know about NFTs. They're something as a business we've come across a lot in this digital landscape. NFTs, or Non-Fungible Tokens, are a new type of digital asset. They are similar to cryptocurrencies in that they are based on cryptography and their value can be determined by the market. However, unlike cryptocurrencies which are fungible tokens meaning that one unit of the token is equal to any other unit of the same type, NFTs have unique traits and attributes and cannot be substituted for one another. NFTs can represent ownership of a physical object like a virtual car or a house in a video game. They can also represent ownership over an intangible thing like intellectual property rights or even money itself. Different types of NFTs include: limited edition digital items such as collectibles; crypto-collectibles such as non-fungible tokens. There are many advantages to NFTs. The first is that they can be traded without any third party involvement. There is no need to rely on a centralised authority, such as an auction house or card company, to buy and sell the item in question. This means that NFTs cannot be seized by the government or stolen by hackers like traditional digital assets can be, since there is no central point of control for them. They can represent something tangible which makes them more valuable than regular cryptocurrencies. [...]

The Pros and Cons of NFTs2022-02-15T10:21:46+00:00

We’re In The Top 100 Video Production Companies In The UK

We're delighted and excited to share that we're now officially in the top 100 video production companies in the UK, making it into the top 20 at number 17! Only 100 companies make it onto this list out of thousands so we're super excited to share our news. A huge thanks to all of our team for doing what you do best! Including all our amazing clients for supporting us along the way. It's an absolute pleasure to be in the top 100 video production companies in the UK! You can see the full list on The Manifest, by clicking here. Your Industrial Story Starts Here Press the button. Make the call. Transform your media. +44 (0)113 288 3245 [email protected] Contact Us

We’re In The Top 100 Video Production Companies In The UK2021-11-30T11:08:01+00:00

Using E-Commerce Video

E-Commerce video is considered to be the most effective way for brands to increase conversions, especially in the digital age. Sites like Amazon and Ebay are using video to advertise and show off products a lot more now, and many companies are wanting to advertise this way due to high demand of products being bought from these retailers. Online shopping is a significant form of retail sales. In the United States, online sales in 2017 accounted for 36% of all retail sales. In the UK, e-commerce sales accounted for 10% of total retail sales in 2017. This trend will be even more pronounced over the next few years as more people switch from brick and mortar retail to online retailers. The popularity of e-commerce videos has been on a rise because they provide a medium for viewers to get their questions answered and allow them to have a better understanding of products before buying them. Online shopping videos can help customers understand how a product looks and what it does before they buy it, which is especially important when customers are buying expensive items such as furniture or clothing online. They also provide potential customers with an image of what they will There are four types of videos that can be used in an e-commerce setting: Video demonstrations: Demonstration of products to give customers a better understanding of the product, the brand and the trustworthiness. Video reviews: Giving customers reviews on user experience with products and services. These kinds [...]

Using E-Commerce Video2021-11-29T12:27:06+00:00

Knowing Your Audience

Marketing is the ultimate tool for anyone looking to increase the profits, attention and stature of their business. That’s all well and good if you don't know what you’re doing, but it’s also crucial to understand just who your audience is. Who are you trying to reach and appeal to? Knowing your audience is important. If you don't know who you're posting to, you shouldn't be marketing at all! So how do you go about figuring out who your audience is? If you're just starting out, figuring out who your audience is from the get-go can be tough if you don't have the clients or traffic to help be a stepping stone. Figure out what exactly your business is, and what it does. Who, from the standpoint of what exactly your business is, do you sell your business too? If you're a company like us, you sell video to industrial companies. There, that's your audience. You may think that that is your audience, and it will be, but when it comes to marketing it is a lot deeper than this. Do you have different types of products, and do they maybe attract sub-audiences more than others under that industrial company bracket? You need to pick apart your audience a lot, to understand who exactly you need to broadcast to. A good way to dig deeper is to utilise your analytics as much as you can. You know who your on-the-surface audience is but analysing your analytics can help you [...]

Knowing Your Audience2021-11-09T13:28:25+00:00

Why should you make and use QR codes?

QR codes are everywhere nowadays. On the web, in print, on packaging and other media. Some would say they’re the perfect form of marketing as they are super easy to use. Using your smartphone's camera to scan one of these only takes a second and they often lead you to a particular URL you want to promote or to open a PDF document. They have become increasingly popular since COVID-19 too as they reduce physical contact and link you directly to websites where you can purchase online. But how exactly can you utilise these marketing wonders for your business, and why should you use them? Well as said, they’re everywhere, they’re probably one of the most recognisable forms of digital marketing outside of social media. They’re a quick link for anyone to get to your site in an instant, just from hovering over the code. Typing in links can be temperamental on smartphones and getting to the right website can sometimes be a pain depending on the circumstances. A QR code saves time, it’s cost effective and it’s recognisable. If your audiences notice you have one of these associated with your business or product -  they’ll know you’re ahead with digital marketing trends helping you to stand out and differentiate from the competition.  They're also great for promotions, sending someone a secret and exclusive code feels mysterious and special, a feeling that anyone would want. Scan this code for exclusive content. This language is crucial. It’s an invitation to view [...]

Why should you make and use QR codes?2021-05-11T13:48:44+00:00

The Benefits of Online Courses and E-Learning Tutorials

Online Courses, or E-Learning in general is a type of service that is becoming more and more prominent in our current internet, business and training landscape. What is e-learning? Well it's a type of service where you can learn all the best skills to better yourself in a certain area of expertise, all from guides that are usually in video format, so essentially video classes. There are specific online learning sites such as Lynda, a subsite from LinkedIn that has a variety of video courses to learn from. There's also Skillshare, an even more prominent one that is rising to a substantial popularity. But why are these sites and online courses so beneficial for you and your business? At time of writing this blog, we're still in lockdown. For that reason, e-learning sites are so important today. People can't go out to do proper training courses with a variety of skills you could learn in a physical sense due to social distancing. So, how have people been learning? Through the internet, and through those who create online video courses for others to learn from. And it seems as though this will be a set standard for the future too. Now that people know this is a more cost effective way of teaching, people will use it more, it's definitely here to stay.  On-demand learning is easy and effective. Which leads us to another advantage. Online training is cheap and affordable. Even more so, then having to pay for the [...]

The Benefits of Online Courses and E-Learning Tutorials2021-04-06T15:21:23+00:00

Utilising Google My Business For Your Company

You've used Facebook, Twitter, LinkedIn... but is there a social media platform you may be unfamiliar with, and it's right under your nose. Google My Business is an extremely underused platform that deserves more love, for everything it can do for your marketing. So, what exactly is it? Google My Business is essentially a free social media service that you can sign your company up with in an instant. Many companies will have the base of the platform already when your company is being established in general online. For example, if you ever search a company on Google, a section will appear in the search results on the right of the screen giving the base information of your company. This is Google My Business, and it is more influential than you think. Those results you see when searching for a company will apply to yours as well when people are searching for your business, so it's important to make sure your information is up to date. So set up your Google My Business account, and when you have, you can manually set up all your contact information and also set your opening times. But this is just the start of this platforms features. Google My Business has it's own free web page for you once you sign up. A separate page with all of your details on, which can be edited however you like. It's rather simplistic but it gives you a new way of optimising your company and [...]

Utilising Google My Business For Your Company2020-08-18T15:10:12+00:00

Why a Podcast Is a Unique Marketing Tool For Your Business

Podcasts are everywhere nowadays. They are essentially small radio shows, where various personalities discuss a specific topic regarding the genre of said show. The great things about podcasts is that they are easily accessible for anyone and everyone to make, and you can make one on just about anything. This blog is here to give you some inspiration into making your own, as they are without a doubt a very popular trend that more businesses could benefit from. Their popularity is always reaching new heights, and here's why. First of all, everyone is listening to a podcast now. This could be anything, including listening to conversations on the radio on the way to work. The audio format is very accessible for people to get behind. Video is great, and some podcasts use video as well as an audio format. But audio is a lot more 'on the go.' Listeners can access and enjoy a podcast wherever they are, whether that be driving to work as mentioned before, or having a jog or walk. Since podcasts are available on most music and audio platforms like Spotify and iTunes, everyone can access them instantly. But why do people listen to podcasts? Well being that there are so many podcasts that cover a plethora of different subjects, there is always something for everyone. This factor, and people enjoying listening to what other people have to say about what their favourite subjects. Whether it be a review, a discussion or teaching you about [...]

Why a Podcast Is a Unique Marketing Tool For Your Business2020-07-07T13:46:01+00:00
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