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International Marketing Day: The Importance of Marketing in Businesses Today 1
Shot Blast Media

International Marketing Day is taking place on the 4th of November this year, and is an annual event that highlights the significance of marketing in today’s business landscape. 

With the rise of digital platforms and the increasing importance of online presence, marketing has become a crucial aspect for businesses to thrive and succeed.

As I’m sure you will have noticed, even small businesses nowadays hire marketeers to run their social media accounts and create original content for them, as well as helping with blog writing, SEO, campaigns and more!

One key aspect of modern marketing is video marketing. Videos have become a powerful tool for businesses to engage with their target audience, convey their brand message effectively, and drive conversions from leads to sales. 

The use of video production in marketing strategies has proven to be highly effective in capturing attention and leaving a lasting impression on viewers.

As experts in the video production space, we are starting to see more and more businesses move towards digital marketing and video marketing in their campaigns and strategies.

We see organisations creating brand videos, event videos, promotional videos, product and service videos and more!

Our regular content packages help our clients by providing them with monthly videos to use across their social media channels, YouTube and website. 

These video, podcast and animation packages are gaining popularity for businesses due to the current need to stand out from the competition with engaging and unique content.

Utilising regular video content also helps majorly with SEO, from your website and from YouTube and other social media platforms.

This helps push your brand up towards the top of peoples search engines, and helps you gain more clicks, leads, sales and brand awareness. 

The term ‘digital marketing’ encompasses various strategies such as social media marketing, search engine optimisation (SEO), content marketing, and email marketing. 

These techniques allow businesses to reach a global audience and target specific demographics with precision.

In today’s competitive market, having a strong marketing strategy is essential for businesses to stand out from the crowd. If you’re not keeping up with social media, then you’re probably missing out on simple promotional tools.

Digital marketing helps to build brand awareness, establish credibility, increase customer loyalty, and ultimately drive sales. 

By leveraging video production and digital marketing techniques effectively, businesses can create impactful campaigns that resonate with their target audience across different channels.

International Marketing Day serves as a reminder of the importance of staying up-to-date with evolving trends in the field of marketing. 

It encourages businesses to adapt their strategies accordingly to stay relevant in an ever-changing marketplace.

Are you looking to begin work on your video marketing campaigns?

Our video production packages offer affordable video content for businesses across Yorkshire.

Our video packages aim to provide digital content marketing packages to boost your business social media platforms and website SEO.

We’ve created a variety of videos for organisations with this digital content package, including funny social media skits, event videos, case studies, inductions, meet the team videos, promotional product videos and loads more!

Watch some of our example videos here.

Our new podcast production packages will help your brand unleash your voice, amplify your message and elevate your podcasting journey.

We’ll help you plan, film and edit your podcast, as well as distributing it on a variety of popular podcast channels so that your audience can find it!

Find out more about our podcast services here.

Contact us today to find out more about how we can help with your marketing and content strategy:

+44 (0)113 288 3245 | [email protected] 

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Shot Blast Media

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