Knowing Your Audience
Marketing is the ultimate tool for anyone looking to increase the profits, attention and stature of their business. That’s all well and good if you don't know what you’re doing, but it’s also crucial to understand just who your audience is. Who are you trying to reach and appeal to? Knowing your audience is important. If you don't know who you're posting to, you shouldn't be marketing at all! So how do you go about figuring out who your audience is? If you're just starting out, figuring out who your audience is from the get-go can be tough if you don't have the clients or traffic to help be a stepping stone. Figure out what exactly your business is, and what it does. Who, from the standpoint of what exactly your business is, do you sell your business too? If you're a company like us, you sell video to industrial companies. There, that's your audience. You may think that that is your audience, and it will be, but when it comes to marketing it is a lot deeper than this. Do you have different types of products, and do they maybe attract sub-audiences more than others under that industrial company bracket? You need to pick apart your audience a lot, to understand who exactly you need to broadcast to. A good way to dig deeper is to utilise your analytics as much as you can. You know who your on-the-surface audience is but analysing your analytics can help you [...]