Call to actions on videos can be a valuable way of driving traffic to desired areas, or a completely pointless tool if not utilised properly. Thankfully, they've evolved from the days when their main purpose was to obstruct the viewers ability to watch the video unless they sought after a small exit button on every bubble. Now they blend seamlessly into your videos, allowing for a much more friendly user experience and some pretty desirable results for marketeers. In this post, we'll explore 5 ways in which you can maximise your CTAs visibility and get the results you're looking for. 1. Let's start from the beginning On average, with a 60s video you have about 3-5 seconds to make an impact on the viewer. Around 20% of viewers won't finish your video (kissmetrics). Due to this, you're gonna want to get your primary purpose of the video (your CTA) up front and centre as quickly as possible so that 100% of your viewers have the opportunity to complete that action. 2. Getting a lead Lead generation is arguably one of the most vital parts of marketing and your videos can do more than just increase awareness around your brand, service or product. It can literally direct the lead to your sales team and get the ball rolling at high speeds towards new business opportunities. This type of CTA should be used alongside the rest of your marketing content, i.e blogs, social media & email marketing campaigns to have the [...]

More than half a BILLION hours of videos are watched on YouTube each day. When you also combine sharing your video on social media sites such as Facebook (which has 100 million video views daily), you have the potential for a pretty vast reach in audience...but what should you be looking at once the video's been shared? 1. Watch time This is the total amount of time viewers have spent watching your video. Youtube ranks videos that have the highest watch time engagement rates over those with higher views. 2. Average Completion Rate Average completion rate measures how well your video holds the viewers attention. The more people that watch your full video, the higher Facebook will rank your videos in viewers news feeds.  3.  Audience Retention Paying attention to where your audiences engagement either dips in engagement or they rewatch a specific part of your video frequently will allow you to gain a further understanding of how they like to be communicated with, meaning that you can shape your future content that truly resonates with your audience. 4.  Click Through Rate Maybe one of the most important things, how many people took the desired action after watching your video? If this click through rate is low, maybe think about changing up your call to action (CTA). Most people don't watch videos all the way through, so be mindful of this when you're thinking about the placement of the CTA. 5. Average View Duration The average view duration is the [...]

We'd like to offer our knowledge to help up your online game in terms of what you use to compliment your social posts. Whether you're always scouring for copyright free images, music, or just general creative inspiration, we've got you covered. Here's some of the sites we use daily to create high quality social media work. Let's kick things off with copyright free image sites: Unsplash One of the largest photography suppliers on the internet. 'Unsplash is a website dedicated to sharing copyright-free photography under the Unsplash license. The website claims over 65,000 contributing photographers and generates an estimated 4 billion photo impressions per month. Unsplash has been cited as one of the world’s leading photography websites by Forbes.' Freerange Stock Freerange Stock was formed with the goal to provide quality stock photos for commercial and non-commercial use, for free. Images on the site are either shot by Freerange Stock, drawn from Freerange archives, or contributed by a talented community of photographers. Pexels Pexels state: 'It's hard to understand complex licenses. That is why all photos on Pexels are licensed under the Creative Commons Zero (CC0) license. This means the pictures are completely free to be used for any legal purpose.' The pictures are free for personal and even for commercial use. You can modify, copy and distribute the photos. All without asking for permission or setting a link to the source. So, attribution is not required. Life of Pix 'Life of Pix offers high-resolution photographs with no copyright restrictions. The photographs were contributed by [...]

Marketers should always be at the forefront of trends, for their own brand and for their clients. Our roles are naturally surrounded by an endless stream of questions, and everyone wants today questions answered yesterday. This post will shed some light on the top 5 upcoming trends based on the predictions of top innovators within the marketing and advertising world. 1. Brands will get more creative with formats to stand out from competition. Content marketing so far has been mostly based around blogs, press releases and other written formats. Visual content will become more important to all businesses. Visual based content will benefit your business by engaging with a growing online viewer base. Sujan Patel, growth and content marketing expert and co founder of Web Profits, says: "In 2017, content will get shorter, sweeter, more unique and punchy." 2. Mobile will be the centre of marketing. We're all aware of influences from the evolution of mobile devices and handy gadgets. The further development into 2017 will have a direct affect on marketing. The focus will shift to smaller screens, quick engaging daily snaps, 360 degree video and real time traffic updates based on mobile signals. Alex Hesz, director of digital, adam&eveDDB, says: "Mobile Internet in the developing world: Mobile has been in every one of these lists for two decades. And always correctly so. The next wave will matter. Because mobile web access will change the lives of billions of people over the next five years. Whole communities, whole regions, [...]