March 8, 2018

5 Video Metrics You Should Be Paying Attention To

More than half a BILLION hours of videos are watched on YouTube each day.

When you also combine sharing your video on social media sites such as Facebook (which has 100 million video views daily), you have the potential for a pretty vast reach in audience…but what should you be looking at once the video’s been shared?

1. Watch time

This is the total amount of time viewers have spent watching your video.

Youtube ranks videos that have the highest watch time engagement rates over those with higher views.

2. Average Completion Rate

Average completion rate measures how well your video holds the viewers attention.

The more people that watch your full video, the higher Facebook will rank your videos in viewers news feeds. 

3.  Audience Retention

Paying attention to where your audiences engagement either dips in engagement or they rewatch a specific part of your video frequently will allow you to gain a further understanding of how they like to be communicated with, meaning that you can shape your future content that truly resonates with your audience.

4.  Click Through Rate

Maybe one of the most important things, how many people took the desired action after watching your video?

If this click through rate is low, maybe think about changing up your call to action (CTA). Most people don’t watch videos all the way through, so be mindful of this when you’re thinking about the placement of the CTA.

5. Average View Duration

The average view duration is the total watch time of your video divided by the number of plays, including replays. This will give you an interesting insight into how long your viewers (on average) are engaged for.

If they’re engaged for 60s but your video is 90s, then you can cut it down to get your completion rate statistics up and get ranking higher up in Facebooks feeds.

There are many more analytics that can give you knowledge about your viewers interests and connect with them in each video you share. However, these are our suggestions to help you to get started. Now you know what to start measuring, get on with sharing your video content!