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The Strategy Workshop.
Clarity Before Content.
A structured half-day session that produces a 12–18 month content blueprint — built on your commercial goals, your audiences, and your actual resources.
Not a creative pitch. The thinking that makes everything else work.
You’ve been told to “do more content” — but nobody’s defined what that actually means for your business. You’ve tried agencies before and ended up with polished assets that didn’t change anything commercially. Or you’ve produced things in-house that felt like effort without momentum.
The problem isn’t a lack of ambition or budget. It’s that nobody has built the system first.
The Strategy Workshop exists to build the system.
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The workshop runs on the Smart Content System® – a framework built over 14 years of working with industrial and B2B businesses across internal safety communications, operational training, and external marketing and positioning.
Before the day itself, you complete a pre-work questionnaire covering your existing assets, channels, team capacity, and budget. That preparation means the session stays focused entirely on strategy – your positioning, your audiences, your goals, and the journey your buyers actually take.
Lotty has spent 14 years running Shot Blast Media and working with industrial companies across every dimension of communication — internal safety initiatives, operational training, recruitment, and external marketing and positioning.
What she noticed, time and again, was the same problem: businesses with real expertise, genuine proof, and compelling stories — but no reliable system for getting any of it in front of the right people.
The Smart Content System® is the framework she built to fix that. The Strategy Workshop is where it starts.
Yeoman Shield had great products and no way to show them. One structured content system changed that — inbound enquiries increased, quote values rose, and a single production became dozens of reusable assets. A system they’re still building on.
You walk away with a complete Content Blueprint — a practical document covering every dimension of your content strategy for the next 12–18 months. Here is what it contains.
Your core brand promise, three content pillars, and a proof bank — the specific facts, results, and stories that make every claim credible. The foundation everything else is built on.
Your key audiences named by role and need, your buyers’ journey mapped stage by stage, and the gaps identified — where content is missing, where momentum stalls, and what to do about it.
Your commercial goals connected directly to content objectives, with measurable targets and a baseline. If measurement isn’t in place, setting it up becomes the first deliverable.
Three content pillars, each with channel, format, and production type assigned. What to make, where to put it, and whether it needs professional production, internal capture, or AI-assisted creation.
A sequenced rollout plan — what to prioritise first, in what order, built around your team’s actual capacity. Not everything at once. The right things in the right order.
A clear recommendation on the right level of ongoing support — Content System, Campaign, or Project. If you proceed with a Smart Content System® programme, the workshop fee is credited in full.
Whether you work with us afterwards or not, the blueprint is yours. It’s a plan you can act on.
A simple three-stage process that keeps the workshop focused on strategy, not admin.
You complete 60 to 90 minutes of pre-work covering existing assets, channels, team structure, and budget. That replaces the logistics conversation in the room so the session stays focused entirely on strategy.
A half-day session, on-site wherever possible, with up to six people from your team. Lotty leads 27 structured questions across positioning, audiences, goals, and the full buyer journey.
You receive a complete Content Blueprint: a practical document you can act on immediately. If you continue with a Smart Content System® programme, the workshop fee is credited in full.
The workshop is priced across two tiers based on the size and complexity of your business. Not sure which applies to you? We’ll confirm it on the discovery call — it takes two minutes.
£1M–£20M turnover, 10–100 staff
100+ staff, £20M+ turnover, or global presence
If you proceed with a Smart Content System® programme, the full workshop fee is credited against your investment. Your first £3,500–£5,000 of a programme that starts from £25,000 costs you nothing.
Yes — we can run the session remotely if needed. However, we strongly recommend in-person wherever possible. Getting your team out of the day-to-day and into a focused environment produces clearer thinking, better alignment, and more honest answers. It is also significantly harder to sustain four hours of strategic focus when phones and inboxes are a click away.
That’s a good starting point — but most strategies we see aren’t built for real-world delivery. We’ll stress-test what you have, identify any blind spots, and map it into a content system that’s practical, measurable, and connected to business outcomes — not just creative ideas or assumptions. You’ll leave with a clear execution plan, a delivery model, and a content roadmap built to perform, not sit in a deck.
You receive a complete Content Blueprint covering your goals, your content architecture, your audiences, and your 12–18 month roadmap. If you want to continue, we build out the right programme around it. If you don’t, you still leave with a plan you can execute yourself or with another team. Either outcome is a result.
To get full value, you need a senior decision-maker present — someone who can speak to commercial priorities, not just marketing activity. We typically work with MDs, Directors, and senior marketing leads, supported by up to two department experts. Maximum six people. If the person who signs off on strategy can’t attend, the workshop will produce a plan nobody has authority to implement.
Book a discovery call. We’ll confirm you’re the right fit, answer any questions, and find a date that works.
Book A Discovery Call