Client Testimonials
Real Results. Real Proof.
We don’t do vanity metrics. These are the outcomes our clients actually care about. More enquiries, stronger brands, and content that earns its keep.
Enerpac
Video Production
Live-action product video built to demonstrate tools in real use — a data-led campaign that outperformed the client’s own conversion benchmark by almost three times, showing end users what a catalogue page never could.
Product Content System
Enerpac
A structured product content system built to show their tools in live action, lift engagement, and beat a conversion benchmark set before production began — not a one-off shoot.
The Results
Real Results. Built Through A System.
↑Conversions
Almost 3× the expected lift in website conversion — the benchmark wasn’t just met, it was nearly tripled.
↑Engagement
Customers far more likely to engage with content and product pages once video was there.
▶Live Action
Standout tool features finally demonstrated in real use — beyond anything catalogue text or a simple graphic could do.
And importantly — results measured against a number set before production began.
The Challenge
They Had World-Class Tools — The Old Formats Couldn’t Show Them
Enerpac had already looked at the data. Customers were far more likely to engage with their content and website when video was there — but their product story was still stuck in catalogue text and static graphics.
Where They Were
- Standout features buried in catalogue text
- Static graphics that couldn’t show tools in action
- End-user benefits hard to demonstrate on the page
- A conversion benchmark set — but no content built to hit it
What We Built
- Live-action content showing the tools doing the job
- Product storytelling built around the end-user benefit
- Video placed where customers engage and decide
- Performance measured against the agreed benchmark
“
We knew our customers were far more likely to engage if there was video there, so we set a benchmark for how much we expected it to lift our conversion rates. We ended up performing almost three times better than we expected — we were exceptionally pleased. Demonstrating our tools in live action made it so much easier to show the real standout features and the benefits to the end user, far better than we ever could with text in a catalogue or a simple graphic.
— Enerpac
Book a Discovery Call
Answer a few quick questions and we’ll get a call booked in.
Book a Discovery Call