What We’ve Been Up To During COVID-19 | Video Agency Leeds

As the COVID-19 pandemic continues, at Shot Blast Media we're still busy telling your stories through the medium of video. As well as that, were innovating, creating new products, services and different types of marketing. We thought we'd give you a run down of what we've been up to and what we're hoping to do as the lockdown continues - and to carry on after it is all over. Marketing We've had a lot more time to amplify our marketing efforts throughout the pandemic. At the beginning of the lockdown we produced various blogs on how you can produce your own homemade videos in lockdown. As with our marketing, it is important to stay connected to your customers and your staff, and with the popularity of Zoom and other video chatting sites, video is the ideal way to do this. Of course, to get away from the doom of the gloom of COVID-19 we also produced a series of 'Tales from the Screen' videos, a follow on from our 'Tales from the Couch' series where we talk about out favourite Netflix films, shows and Disney nostalgia. We've now expanded this project into our brand new Shot Blast Media Podcast, a new show where we discuss many different topics such as advertising trends, actors, directors and the very popular Tiger King. Subscribe to our YouTube channel to keep up to date with all of our new marketing content. Our new services We're constantly looking for new ways to tell your story [...]

What We’ve Been Up To During COVID-19 | Video Agency Leeds2020-06-08T11:06:46+00:00

How can I best communicate social distancing rules in the workplace

Social Distancing Rules, Communication and Training Social distancing guidance for employers is an integral part of the workplace. With the Government now easing lockdown, guidelines for all workplaces will need to be in place as employers have a duty of care to their employees to ensure that they can work safely. Providing clear communications and training materials in a video format for employees will help to ensure all workers understand COVID-19 related safety procedures. Simple and effective video content will help employees to remain up to date on the latest safety measures being implemented in their place of work. Training videos for social distancing rules in the workplace are designed to be engaging, informative but simple for people to understand. This ensures the guidance can be easily understood and followed through a series of simple steps. Having these videos in an animated format allows for a fun and lighthearted approach to a subject that is quite sensitive due to how the crisis has affected the world. There's a lot of information that should be included in a workplace social distancing video. There are various types of industries and workplaces that need different rules and regulations of what is most appropriate to their place of work. The following social distancing rules and Government guidelines are applicable for all workplaces. Regularly wash your hands for 20 seconds. Avoid touching your face. Use hand sanitiser if you can’t access nearby hand washing facilities. Ensure you keep your workplace clean. Clean surfaces, [...]

How can I best communicate social distancing rules in the workplace2020-06-12T13:48:12+00:00

Video Production Agency Tips: Creating your own Homemade Video

As a Video Production Agency, in this blog we'll be showing you how to create your own content right from the power of your fingertips, with our tried and tested tips and steps. Step 1 Get your phone or tablet and switch it onto the camera mode. Step 2 Find some support for it. If it’s a tablet it might have it’s own stand but if you’re using a phone then prop it up with some books or against a wall. better still if you have a small tripod like a gorilla pod then get it clamped so it’s stable. Step 3 Check your background or location. Your background should be simple and de-cluttered and not detract from your message. Also are you facing a window… if so make sure you face away so you don’t appear as a silhouette. Step 4 Lighting! Turn on your lights on if you’re inside and try record near a window so you get plenty of natural light on your face. If you’re outside the perfect. Once you're happy then click and hold the screen to lock in your exposure - This stops it’s shifting from light to dark. Step 5 Sound. Now this often get’s forgotten, even plugging in your hands-free device will make a difference as it’s a small mic that’s nearer to your face. If this isn’t possible then try to get as near to your device as possible. Step 6 Start filming! You may have to record a few [...]

Video Production Agency Tips: Creating your own Homemade Video2020-06-09T13:24:14+00:00

Video Production Ideas for Businesses in Lockdown

Video Production ideas for Businesses in Lockdown So times are pretty tough at the moment. Many businesses are having to adapt the way that they work with social distancing to keep staffing jobs and continue to operate their best they can through this period. It's so important to remember though that despite all of this, businesses continue to communicate, not just close the shutters down but to communicate both internally to staff and also externally to the wider market. Now more than ever companies will need to stay on top of their digital communications and marketing, and video production is integral to this. Now this isn't about selling aimlessly and just pretending that nothing's changed, but businesses should think about posting regular content that helps to build trust and also good brand reputation. Also, content to entertain, to help people and also to boost morale. Well how do we do that, I hear you say if we're watching the pennies at the moment? Well this is where video content becomes your new best friend. Now I know what you're thinking, I run a video production company so I am going to say this but it is true. Video is the perfect tool for communicating with both staff and prospective customers. So everyone has a phone. It doesn't make you the next Steven Spielberg of course but it does allow you to create and capture your own content right at your fingertips. So self-shot content is ideal for use on [...]

Video Production Ideas for Businesses in Lockdown2020-06-09T12:37:13+00:00

Meet our corporate brand video client, La Romantica Beds

La Romantica Beds discovered us by coming across our own parody marketing skits that we had produced for ourselves. Our skits had been getting lots of new attention to our site and brand. They approached us with the task of creating a parody marketing video production that we hadn't done for any of clients before. A short and witty film that would help them to gain new customers with a laid back approach. With the purpose of selling beds and mattresses, we worked with La Romantica closely to infuse their slogan 'beds to fall in love with,' with a sharp and funny edge. With inspiration from the popular TV show First Dates, we created a parody clip of the show featuring a contestant named Amy, who was looking for the perfect relationship. You can see the film right here: https://www.youtube.com/watch?v=r6rBIev0ATA&t=4s Working with La Romantica was a delight, and for us to try something new with our filmmaking, they were the perfect collaborative partners. We made sure we listened to every concern the client had on how they wanted to approach the video, and in the end we couldn't be happier with how the project came together. From this, we are pleased to say we are very excited to work on more parody marketing in the future. Working in such a fun environment to create something we can look back on again and again for a chuckle brings us a lot of joy. We have lots of plans for our [...]

Meet our corporate brand video client, La Romantica Beds2020-01-22T09:39:57+00:00

Top tips for a better Video Strategy

Have you got a video strategy in place? If not, then here are some of our top tips to get you started. Most companies will have a good marketing plan in place which is reviewed each year. However not everyone has a video strategy. If you’re using video in your business it’s key that you have a separate video strategy that feeds into your overarching marketing or communications plan. This ensures any content you create is delivering against your main marcomms objectives, hitting the mark and helping you to achieve the results you’re looking for. Web video When thinking about your video strategy it is important to understand how video is going to be utilised on the website. We're not just talking about creating a video and putting this on the homepage. This is only the start... If you have multiple pages on your website detailing specific products or service areas, it’s important to think about how your main brand film or corporate video can be re purposed into smaller bitesize chunks. This will help your audience to move through your website and benefit from smaller, more specific pieces of information delivered through engaging video content. Video works best when it’s short (unless its for a specific purpose like a training video for example) so it’s important to remember NOT to cram every message into one video. Break it down, make it more accessible for your audience so they are leaving each video with one simple overall message or [...]

Top tips for a better Video Strategy2019-06-26T15:05:54+00:00

DIY Video: Knowing when and how to use it

With the growth of video marketing and the evolution of social media, it's hardly a surprise that so many companies are using the equipment they have to make their own personal videos for their audiences to see. Visual media is on the rise and with platforms such as Instagram becoming so popular for this, it is very opportune for you to get in on making your own content whilst it's hot. It is important for businesses to understand that DIY video is best used for social media applications only. The fact that you can do it yourself means the content should be informal and newsworthy. It is 'off the cuff' and works with social media since short video clips are more digestible by its users. Of course, if you're intending to pitch to new clients, we'd recommend partnering up with a video production company. But for all those quick and easy videos you want to make for your social media, here's a guide on the best techniques and ideas to do so. First of all, what kit do we recommend for you to start getting on with your DIY video projects? A phone. Everyone has one. With the latest camera technology in some of the most commonly used smartphones, everyone has the power to produce content from the click of a button. What type of applications should you use? Instagram. The leading social media app for visual content is perfect for your company, and underused by [...]

DIY Video: Knowing when and how to use it2019-06-13T15:21:55+00:00

Health and Safety Video Production: Engaging, informative and fun

Health and Safety Video Production is a service that is used commonly throughout many different sectors, including manufacturing and engineering. The idea of Health and Safety may sound boring and uninteresting at first, but with the power of video production you can turn this content into something full of life, and very exciting. Many companies are jumping to using safety video production to highlight their key rules and regulations regarding health and safety in the workplace. It is incredibly important to make sure your audience pays attention and is aware of what can be done to keep them safe. The great thing about video is the fact that it is a highly engaging medium to communicate this information, meaning it is more likely to stick with your viewer. Colour, vibrance and an element of fun can really grab and hold a persons attention. Here's an example of a health and safety animation video we made for Engie to show you what we mean: Why should you use video for your health and safety information? Video can be accessed anywhere, anytime. Those working in remote industrial facilities located in far flung areas need to be trained and may not be easy to get to or have them in for said training. Simply sending them a copy of your video is a perfect solution to this, without you have to be there to teach them. Think of it [...]

Health and Safety Video Production: Engaging, informative and fun2019-06-05T13:58:12+00:00

Video Production: Telling your story how it aches to be told

Video Production is possibly the most popular form of video out there. There are so many stories that can be told in an array of different ways but what a video production can offer you is something rather special. But don't take it from us! Take it from one of our clients, Joel Cooke - who had a video production made for his company, Cooke Plastering: What a video production can do is benefit your company in which ever way you want to steer it. A visual experience is a lot more engaging then writing - we're sure you'll agree. Visually getting across your information and vision of course can be done well with images too, but video gives you a more personal and enlightening experience, allowing you to see the whole picture than in just one still. Why should you use Video Production in your marketing? As mentioned above, Video is extremely engaging and more appetising than an image or a chunk of writing, but why is that? Recipients of video communications are more likely to fully absorb the intended message. Research has also suggested that people react to video positively as it feels more personal. Video is more effective as it can communicate in seconds what might have taken multiple paragraphs to write. It can spread training messages without costly sessions and seminars. Video is always available in the future for people to refer back to [...]

Video Production: Telling your story how it aches to be told2019-05-30T15:36:16+00:00

Working with a video production company? This is how you get the best from them

It's the start of a new year, and you're ready for your company to take a bold and sharp new turn with your marketing. How do you best present the story of your company? Your values and ideals, in the form of something exciting and engaging? There's an instant answer for this, and it's video. For us, the best part of the video production process is working with you to deliver that story. For you, it may be the same, and that's why if you're planning to use video for your company this year, we want you to get the most out of the experience. Since this will all be new for you, or possibly a return to video, we want to provide a guide on what you can really get from the experience other than just a shiny new video at the end. Start your company's year off right and make the most of it! Embrace your vision The team you'll be working with need to know from the get-go what your vision is. This is where you can explain properly how you want your brand and values demonstrated in your video, how you want your story to be told. State your goals, and also tell them what you don't want. The aim is to get your story as perfect as possible, so you need to be crystal clear with them. Work with a specialist It's important to remember that video production companies do this all the time. With [...]

Working with a video production company? This is how you get the best from them2020-06-03T11:59:56+00:00
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