In today’s digital age, corporate video production for social media has become a powerful platform for businesses to connect with their target audience.
One highly effective way to engage and captivate your audience on social media is through corporate video production.
Corporate videos are professionally produced videos that showcase your brand, products, or services.
They can be used across various social media platforms, such as YouTube, LinkedIn, and even TikTok.
We recommend creating videos that can be repurposed into a shorter, portrait style content for social media platforms such as TikTok and YouTube Shorts, as it is easy to reach a large audience on these channels.
Here are a few reasons why you should consider using corporate video production for your social media strategy:
- Increased engagement: Videos have the ability to grab attention and convey information in a more engaging and memorable way compared to text-based content. By incorporating corporate videos into your social media strategy, you can significantly increase user engagement with your brand.
- Improved brand visibility: Social media platforms have millions of active users who are constantly scrolling through their feeds. By creating and sharing high-quality corporate videos, you can enhance your brand’s visibility and stand out from the competition.
- Enhanced storytelling: Video content allows you to tell compelling stories about your brand or products in a visually appealing manner. Through creative visuals, music, and narration, you can evoke emotions and create a deeper connection with your audience.
- Versatility across platforms: Corporate videos can be tailored to suit different social media platforms. For example, longer-form videos may work well on YouTube or LinkedIn where users expect more detailed content, while shorter, snappier videos may perform better on TikTok where attention spans are shorter.
- Increased reach and shareability: Videos have the potential to go viral on social media platforms if they resonate with the audience. By creating engaging corporate videos that provide value or entertainment, you increase the chances of them being shared by users within their networks – thus expanding your reach organically.
In conclusion, incorporating corporate video production into your social media strategy can help elevate your brand presence online by increasing engagement levels, improving visibility across platforms, enhancing storytelling capabilities, and reaching a wider audience.
What should a corporate video include?
A corporate video should include 3 core essences.
1. A story – this will bring your audience on a journey and engage them from the start – the whole point!
2. Personality – businesses shouldn’t be afraid to showcase their personality and tone of voice. This helps build connection and trust as people will be able to answer – yes I wanna do business with this company.
3. Relatable content – for people to connect with the content it has to relatable – what’s in it for them? If they are spending time watching video what will they gain from it. Put yourself in your audiences shoes.
Where should you start?
At Shot Blast Media, we create unique and memorable video content for businesses across the world to use on their websites and social media platforms, to enhance their marketing and sales efforts.
Reach out to our friendly team today to find out how we can help with your next corporate video production for social media.
+44 (0)113 288 3245 | [email protected]
Watch some of our corporate video production examples here:
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