2D animation has become an increasingly popular tool for industrial businesses to effectively communicate and engage with their audience.
Animated videos can be a powerful way to showcase complex industrial processes, products, and services in a visually appealing and easily understandable manner.
What are the advantages of using 2D animated videos?
One of the key advantages of using 2D animation within industrial businesses is its ability to simplify technical concepts.
Complex machinery, intricate production processes, and detailed product specifications can be challenging to explain through traditional means.
However, with animated videos, these concepts can be broken down into simple visuals that are easy for viewers to grasp.
Moreover, 2D animation allows for creative storytelling that can bring life to the brand of an industrial business.
By incorporating characters or mascots into the animations, companies can create a relatable and memorable brand image that resonates with their target audience.
Furthermore, animated videos are highly versatile and can be used across various platforms such as websites, social media channels, presentations, trade shows, and more.
They have the potential to increase brand visibility and attract potential clients or investors by effectively conveying the unique selling points of an industrial business.
Using animated videos for training purposes
Animated videos have also proven to be effective in training and educational purposes within industrial businesses.
Whether it’s providing step-by-step instructions on operating machinery or demonstrating safety protocols in a visually engaging way, 2D animations can enhance learning experiences and improve information retention among employees.
The 2D animation format works well for conveying key themes and topics or providing a general overview of a safety topic.
Themes that have worked well for this style of animation include site safety rules, life saving rules, risk assessment, working with contractors videos and more!
Health and safety training animated videos are probably the most popular type of health & safety video production.
As experts in this sector, we see a lot of industrial businesses looking to animated safety training content for their visitors, staff and contractors on their sites.
Training videos are used by sites when they want to detail key bits of information for staff, contractors and visitors attending a site.
Health and Safety induction videos can be produced in many formats. Some focus on information that is presented in standard site manuals such as emergency procedures, muster points, fire alarm tests, working processes and procedures and so on.
2D animation offers numerous benefits for industrial businesses by simplifying complex concepts, enhancing brand communication and storytelling capabilities while also serving as an effective tool for training purposes.
By incorporating animated videos into their marketing strategies and internal communications efforts, these businesses can effectively engage with their target audience while showcasing their expertise in a visually appealing manner.
How can we help with your animation needs?
With Shot Blast Media’s experience in 2D animation video and product animation, we can showcase business communications whatever their shape or size, using custom or stock graphics – or both – to transform your message into one which is simple but effective.
Producing dynamic transitions in multiple styles, we’re a 2D animation company that creates animated videos for business with a real ‘wow’ factor: slick, sophisticated and stylish.
2D animated production has never looked so good! As the top-rated corporate video production company in Yorkshire, we work with organisations large and small across the UK and the world, telling your story.
Contact us today to find out more about how we can help you with your animation and video production needs:
+44 (0)113 288 3245 | [email protected]