Have you got a video strategy in place? If not, then here are some of our top tips to get you started. Most companies will have a good marketing plan in place which is reviewed each year. However not everyone has a video strategy. If you’re using video in your business it’s key that you have a separate video strategy that feeds into your overarching marketing or communications plan. This ensures any content you create is delivering against your main marcomms objectives, hitting the mark and helping you to achieve the results you’re looking for. Web video When thinking about your video strategy it is important to understand how video is going to be utilised on the website. We're not just talking about creating a video and putting this on the homepage. This is only the start... If you have multiple pages on your website detailing specific products or service areas, it’s important to think about how your main brand film or corporate video can be re purposed into smaller bitesize chunks. This will help your audience to move through your website and benefit from smaller, more specific pieces of information delivered through engaging video content. Video works best when it’s short (unless its for a specific purpose like a training video for example) so it’s important to remember NOT to cram every message into one video. Break it down, make it more accessible for your audience so they are leaving each video with one simple overall message or [...]

With the growth of video marketing and the evolution of social media, it's hardly a surprise that so many companies are using the equipment they have to make their own personal videos for their audiences to see. Visual media is on the rise and with platforms such as Instagram becoming so popular for this, it is very opportune for you to get in on making your own content whilst it's hot. It is important for businesses to understand that DIY video is best used for social media applications only. The fact that you can do it yourself means the content should be informal and newsworthy. It is 'off the cuff' and works with social media since short video clips are more digestible by its users. Of course, if you're intending to pitch to new clients, we'd recommend partnering up with a video production company. But for all those quick and easy videos you want to make for your social media, here's a guide on the best techniques and ideas to do so. First of all, what kit do we recommend for you to start getting on with your DIY video projects? A phone. Everyone has one. With the latest camera technology in some of the most commonly used smartphones, everyone has the power to produce content from the click of a button. What type of applications should you use? Instagram. The leading social media app for visual content is perfect for your company, and underused by [...]

It's the start of a new year, and you're ready for your company to take a bold and sharp new turn with your marketing. How do you best present the story of your company? Your values and ideals, in the form of something exciting and engaging? There's an instant answer for this, and it's video. For us, the best part of the video production process is working with you to deliver that story. For you, it may be the same, and that's why if you're planning to use video for your company this year, we want you to get the most out of the experience. Since this will all be new for you, or possibly a return to video, we want to provide a guide on what you can really get from the experience other than just a shiny new video at the end. Start your company's year off right and make the most of it! Embrace your vision The team you'll be working with need to know from the get-go what your vision is. This is where you can explain properly how you want your brand and values demonstrated in your video, how you want your story to be told. State your goals, and also tell them what you don't want. The aim is to get your story as perfect as possible, so you need to be crystal clear with them. Work with a specialist It's important to remember that video production companies do this all the time. With [...]

Social Media is without a doubt the biggest factor in digital marketing and promotion for your business, and as a video production company we believe that film works well hand in hand with these platforms. Visual media catches the eye a lot more, and a moving image can say just as many words as a status update! User generated content is something that shouldn't be missed out on, something that can really ramp up your engagement online in a social media setting. Of course if you're wanting to do something more high-end and polished outside of social media, we'd say you should seek out a professional to produce something that your brand deserves. Alas, there are many businesses that don't have the means to produce DIY videos for their company, or they just don't have the time. Well have no fear, as we're here to bring you a little list of some of the best filmmaking apps for your smartphone to get you started on your way, quick and easy! 1. Adobe Premiere Clip We're a big fan of this app, having talked about it a lot before, but it's worth a special mention again. It's free, easy to use and quick. What more could you want? A pocket sized version of Adobe Premiere, it saves you having to upload all of your footage to your desktop - making it easier to get your content up onto social media from your phone. 2. Celtx Shots You won't want to [...]