What Is Corporate Video? Corporate video this is essentially video commissioned by businesses, companies and organisations for their own sales and marketing purposes. It includes advertising content designed for all digital channels such as websites, social media, sales meetings, exhibitions etc but wouldn’t include content for TV or major broadcast. Corporate videos are generally commissioned by company MD’s or the communications and marketing departments. https://youtu.be/M6157lS7xdE How Much Does A Corporate Video Cost? How much does a corporate video cost? How’s longs a piece of string? It very much depends on a few factors, the duration – so how long is the video. It is 2 minutes, 3 minutes or 5 minutes or more? Also how polished does the production need to be, so does it require a voiceover, is it a complex shoot that requires several crew across several sites, is it an animated video? Is it a one off video or as part of a campaign. Typically a short brand film campaign that’s of a good quality may range on average from £4,000 - £6,000. https://youtu.be/YfiGUxX3EeU What Should A Corporate Video Include? A corporate video should include 3 core essences. 1. A story - this will bring your audience on a journey and engage them from the start – the whole point! 2. Personalty – businesses shouldn’t be afraid to showcase their personality and tone of voice. This helps build connection and trust as people will be able to answer – yes I wanna do business with this [...]

We’re still feeling the effects of the global pandemic, and whilst most things are getting back to normal, conditions in the workplace are still easing in. For many, they haven’t even gone back to work, or are still working from home. Around 68% of our followers and clients are still working from home, with 25% back at work, and 7% occasionally doing both. However, if the lockdown has taught us anything, it is that working from home for so many companies is totally doable, and many people won’t be going back to work properly until next year. There are many trends that have come out of this, ones many businesses would not have even considered before. As many start to head back to the office, here are some things that we think will still be around and relevant even after the easing of the lockdown restrictions. It’s obvious to see one of the main trends seen during lockdown is a huge increase in the numbers of people working from home. So how has this changed communication? Well it’s brutally obvious isn’t it? It’s an increase in use of video conferencing. Now that tool was always there before, it was always available to us, but actually it’s been an absolutely brilliant tool for companies to connect with their clients and wider networks. So instead of picking up the phone which many would ordinarily do or go and see them, the going to see them option has obviously be removed so [...]

It’s quite common for a client to ask one of us during or at the end of a shoot how the video production editing process works, so we thought we would go into a bit more detail about the post production workflow. There are many types of video we produce for industry, sub genres as it were. Interview based documentary style, brand videos with or without a voiceover or text, adverts, instructional, health and safety, drone, parody and lately online video chat based videos using software such as Zoom and Teams. All of these videos can be edited in a variety of ways, yet all of them have our base editing in common. So how do we start our editing process? We start with the footage first and import it into our editing software, Adobe Premiere Pro. We need to make sure that the sequence aligns in setting to the footage, so that our frame rate doesn't stutter and feel awkward in playback. We also have to put all of our items into organised bins at the side of the sequence interface to make things neat and tidy. We will watch all of the footage first to start and get familiar with the subject and where exactly to start when we begin the editing process. Lets say we need to cut down a 25 minute interview down to a 5 min video. We'd need to have a good look at our script to see what is primarily needed for [...]

While video and film is and always will be our thing, we're a media company, so we're all attached to many different types of media. Video Games are just one of these forms. We've all played a game in our lifetime, and perhaps we still are. It's great to be put into a virtual world where you are in control of the characters and stories and totally get lost in these worlds. So, we thought we'd talk about some of our favourite games, a change to our normal discussions about film and TV. So if you're ever thinking about picking up a controller soon, give these recommendations a go. Grand Theft Auto 5 and Red Dead Redemption 2 We all know GTA, and we're all getting to know RDR a lot more now. Huge, open world, do whatever you want simulators set in an LA inspired world and the American West. Rockstar's flagship titles are insanely immersive and are so easy to jump into. So if you're feeling a drive through Los Santos or a horse ride across a mountain, these games are just aching to be played, if you haven't already. They're absolute firm favourites across the office! Animal Crossing: New Horizons If you're up for a relaxed and laid back experience, it's worth picking up Animal Crossing: New Horizons or any other games in the series if you're a Nintendo user. What's so great about this game? You get to create your own island paradise, decorate it [...]

What is a corporate video production company? A corporate video production company specialises in video production services, which can consist of live video work with other services such as, 2D and 3D animated video, drone videography and 360 degree video. https://youtu.be/UbZ1ua1nGg4 How much does a corporate video production company cost? Corporate video production costs differ depending on what exactly is involved with the production. The video duration is also a factor, longer videos will often require more editing time which can effect the overall cost of the video production. Some videos can also be produced as part of a campaign, this is a cost effective way to get more videos from an existing corporate video project. To get the best out of your budget it is best to discuss your intentions with your video agency to strategise the best option. Why is working with a corporate video production company important for your business? Corporate video is a key mode of communication and an effective way of engaging your audience, especially today. Video production is incredibly relevant and can help your company to stand out from the crowd with a great story told through the mode of video. There are many videos that companies can create themselves such as short social media clips, showcasing newsworthy content. These DIY style videos are ideal for those 'quick and dirty' content ideas to keep your network up to date on your latest developments. When businesses are communicating via sales presentations, their website and [...]

Working with a Professional Video Production Agency The price of hiring a Video Production Company to create your dream corporate video varies on a plethora of factors. For that reason it is quite hard to determine an set price, as a video production agency can be very different to the next in terms of what services they provide and how they go about creating a video production. The following guide will give you things to think about when commissioning a professional video from a local video production company and what the average costs include. Cost of Video Production When considering a corporate video and thinking of hiring a video production agency to make your video, you should understand all of the elements that will come along with the cost. The use of equipment, including cameras, lighting, stands and other side items to make your shoot go smoothly and so on. Then of course comes the experience and number of different people partaking the in the filming, the videographer, the director, or possibly actors or voiceover artists etc. Travel is another factor, are you working locally, regionally, nationally or internationally? Other associated costs may include possible accommodation for the crew and time should be weighed up if necessary, in price. You should also consider the pre and post production, with the planners creating storyboards and scripts in pre-production being integral, and then the post-production in editing and effects are key to factor into cost too. Of course, this is all dependent [...]

Parody Marketing is becoming more prevalent due to the influence of social media video content and the many platforms there are, and also the fame of viral videos. Whilst it is not a new type of corporate video production, it is something that a lot of people don't take seriously as a credible video form, and that's understandable, yet these videos are understated. Lots of these videos take a comedic edge, and due to that there are a lot more companies out there willing to change up their brand to demonstrate more personality, and to break out from the norm of your average corporate video production. Parody Marketing videos allow you not only a chance to represent your brand and product, but also to show you and your team in a different environment where the possibilities of creating a funny video are endless. Because they're not a common type of video for businesses, having parody content for your marketing can make your company stick out in the crowd. Here's an example of one of our video productions that we created for a mattress manufacturer: https://youtu.be/r6rBIev0ATA The COVID-19 crisis has also pushed my companies into creating parody marketing, just to lift the mood and create something more light hearted. In time like these people are down and have many fears and concerns. That's why incorporating a little bit of humour into your marketing can make all the difference. We created a piece of content parodying the Zoom craze that [...]

As the COVID-19 pandemic continues, at Shot Blast Media we're still busy telling your stories through the medium of video. As well as that, were innovating, creating new products, services and different types of marketing. We thought we'd give you a run down of what we've been up to and what we're hoping to do as the lockdown continues - and to carry on after it is all over. Marketing We've had a lot more time to amplify our marketing efforts throughout the pandemic. At the beginning of the lockdown we produced various blogs on how you can produce your own homemade videos in lockdown. As with our marketing, it is important to stay connected to your customers and your staff, and with the popularity of Zoom and other video chatting sites, video is the ideal way to do this. Of course, to get away from the doom of the gloom of COVID-19 we also produced a series of 'Tales from the Screen' videos, a follow on from our 'Tales from the Couch' series where we talk about out favourite Netflix films, shows and Disney nostalgia. We've now expanded this project into our brand new Shot Blast Media Podcast, a new show where we discuss many different topics such as advertising trends, actors, directors and the very popular Tiger King. Subscribe to our YouTube channel to keep up to date with all of our new marketing content. Our new services We're constantly looking for new ways to tell your story [...]