Video itself is a very engaging way of getting health and safety information across than reading materials or powerpoint presentations. In animation for example, the use of colour and characters can appeal to your audience’s senses more positively and hook them in. Using people in the film too can create content that is relatable and personable to that site or company which often creates much higher levels of engagement than written material with no story.
Storytelling is a very powerful medium so incorporating this into your video will ensure you audience is engaged. This could be through the use of a reconstruction using people to revisit an accident that took place. This helps to personalise the content and make it relatable.
Other forms of video could include interactive Q&A or 360 video to make the experience more immersive where the audience is having to select a particular type of outcome. This type of video is very effective for learning and training around health and safety working practices.