We all know that feeling when the heat is on and that lens is staring you in the face, It’s easy to lose sight of the task at hand and get flustered. Relax! This series is here to guide you through techniques that will ensure your message and personality translate through to your audience.
Now, there’s a fine balance between being prepared and being an over scripted robot. We don’t expect you to be over rehearsed and rigid – your personality is important! We suggest that you prepare a few queue points and phrases that you want to include that will help you deliver a clear message when you’re called to action. Think about: What is the storyline? Why should your viewers care? Where is the selling point? Dumb it down, can anyone understand the concept you want to convey?
It sounds simple, but really it makes a difference. If you don’t feel comfortable – you can guarantee you won’t look it. Go for a professional but comfortable style – well fitting but conservative. Here are some do’s and don’t to guide you. Solid Pastel Colours work well on camera. If you have a pastel outfit that draws in the compliments – it’s likely to be a perfect on screen outfit. Avoid wearing all white, it’ll make your face look overly bright Also, avoid wearing all black, it’s usually too harsh with the rest of the setting. Avoid highly saturated colours, especially red. Be aware of your background, if you have a light background then most colours will work well, but be careful not to wear anything too dark. if you have a darker background, stick to lighter, more pastel colours. Avoid small intricate designs and patters – these appear to vibrate when on camera. If possible, avoid anything that shines or reflects. As a general rule don’t wear flashy jewellery – necklaces’ especially as they can interfere with clip mic sound.
Eye contact is essential…but not with the camera Unless you’re asked otherwise make eye contact with your interviewer. When being interviewed, the way to get the most effective shot is to look directly at your interviewer. Treat the process like a one-to-one conversation. Conducting an interview in this way will help bring out your personality – which is what your viewers will connect with. Treat the first few minutes of the interview as an ice breaker – get comfortable with the interviewer then start to delve deeper into the important questions. Remember – Clarity is key, so project your voice, but make sure you stay at a consistent level.
Take a Breath
Don’t get caught in the one shot perfectionist trap. You don’t need to deliver all your lines perfectly in one go. If anything if you do, without any pauses it can make the editing stage difficult if your answers are too long to get a quick soundbite. TAKE A BREATH. Pause after every statement, if you go wrong then just take a few seconds and try again. There is no pressure to be perfect so just relax and take it in steps. Try to answer the question fully (i.e. repeat the question in your answer). CONDENSE. Try to condense each answer into around 10-15 seconds – if we need more information about it we can always ask an add on question but ideally we just need short, emotive and informative soundbites.
EXPLORE The benefits of your video, track it’s success
PERSONALISE Think outside the box and show your personality
GET VISUAL Make your company look the business
CREATE Spectacular Video
SHARE Share it on all your social platforms
ENGAGE Engage with your viewers and workforce