William Hill Internal Training Video Production Excerpt

This is a short excerpt from a confidential internal training video about fraud filmed for betting firm William Hill.

Project Brief

William Hill is a bookmaker based in the UK, originally founded in 1934. It has two head offices in the UK, one based in London and the other, in Leeds.

Shot Blast Media worked closely with the Leeds based branch to create an engaging video production that could be shown to all staff members.

The aim of the brief is to lower fraud rates across all branches.

Video Solution

For all betting firms, reducing customer fraud is a top priority. This video works to simply outline best practice and how each employee can be aware of deception and learn how to prevent it.
The corporate video works to engage staff members in reconstructions of common situations that arise in each of their 2,371 branches around the UK.


Video is an effective tool that can be widely distributed to each store, lowing customer fraud activity.

Video has been proven to skyrocket employee retainment rates. It's a simple, accessible and interactive medium that staff enjoy to learn from. 54% of employees expect video in the workplace. (Cisco 'The Network')

This training video has not yet been launched, however our clients at William Hill are pleased with the outcome.

We will update you with the results once the video has been launched.

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