International Marketing Day: The Importance of Marketing in Businesses Today

International Marketing Day is taking place on the 4th of November this year, and is an annual event that highlights the significance of marketing in today's business landscape.  With the rise of digital platforms and the increasing importance of online presence, marketing has become a crucial aspect for businesses to thrive and succeed. As I'm sure you will have noticed, even small businesses nowadays hire marketeers to run their social media accounts and create original content for them, as well as helping with blog writing, SEO, campaigns and more! One key aspect of modern marketing is video marketing. Videos have become a powerful tool for businesses to engage with their target audience, convey their brand message effectively, and drive conversions from leads to sales.  The use of video production in marketing strategies has proven to be highly effective in capturing attention and leaving a lasting impression on viewers. As experts in the video production space, we are starting to see more and more businesses move towards digital marketing and video marketing in their campaigns and strategies. We see organisations creating brand videos, event videos, promotional videos, product and service videos and more! Our regular content packages help our clients by providing them with monthly videos to use across their social media channels, YouTube and website.  These video, podcast and animation packages are gaining popularity for businesses due to the current need to stand out from the competition with engaging and unique content. Utilising regular video content also helps majorly [...]

International Marketing Day: The Importance of Marketing in Businesses Today2023-10-20T14:06:35+00:00

Intermediate Level: LinkedIn Top Tips & Tricks For Your Business

In this new Alchemy of Film video course, Maddy, Digital Marketing Executive at Shot Blast Media, will show you how to use LinkedIn effectively for your business. After watching this video course, you will know how to efficiently set up a LinkedIn showcase page linked to your LinkedIn business page in order to showcase specific sectors of your company. Maddy will also show you how to create a LinkedIn carousel post and how to use the scheduling tool too.Let us know what else you'd like to learn on our Alchemy of Film video courses! Back to courses Downloadable Content Members Forum

Intermediate Level: LinkedIn Top Tips & Tricks For Your Business2023-09-07T07:35:55+00:00

What Can You Learn on a Social Media Video Training Course?

Social media video training courses are becoming increasingly popular as more businesses and individuals are looking to leverage the power of video content. In today's world, social media platforms are constantly evolving and video content has become an essential part of any successful social media strategy.  With the rise of video production, it's crucial to have the skills and knowledge necessary to create engaging videos that capture your audience's attention. Attending a social media video training course can provide you with the tools and techniques needed to produce high-quality videos for your brand or business. Why is video training important? This type of video training is important to complete if you’re a digital marketer or working towards increasing your engagement with your audience across your social accounts. Social media video training workshops provide an opportunity to learn the latest techniques and strategies for creating engaging video content on social media. On this type of course, you will learn how to plan, shoot, and edit videos that will help you reach your target audience and build relationships with them. At Shot Blast Media, we offer unique video training courses, specifically for social media. How does it work? We run the video training courses in small groups of 1-6 delegates from the same company. The small group size and individual training means candidates have more time for practical sessions with our video training expert, David, who is currently working actively within the video and media industry. Candidates will have a very [...]

What Can You Learn on a Social Media Video Training Course?2023-07-26T08:52:00+00:00

Video Ideas for Business Social Media Accounts

In today's digital age, social media has become an essential platform for businesses to connect with their target audience. Having strong content and video ideas for business social media accounts is vital as a marketer in 2023. One of the most engaging and effective ways to capture attention on social media is through videos.  Videos have the power to capture attention, convey messages, and create a lasting impact on viewers. With the rise of video production tools and platforms, businesses now have the opportunity to create compelling video content that resonates with their audience. From behind-the-scenes glimpses into your business operations to product demonstrations and customer testimonials, we will provide you with valuable insights and inspiration for creating engaging videos that resonate with your target audience. So let's dive in and discover some exciting video ideas that will make your business stand out on social media platforms. Utilise important calendar dates Whether that is Christmas, New Year, Halloween, or a day more related to your business!  For example, we celebrate National Camera Day, World Photography Day and Social Media Day at our video production and digital content company! 2. Product/service videos Show your consumers what you do or sell! What are the main selling points? How does the product or service work? Why should they invest in it?  Product or service videos allow for concise and engaging communication, enabling companies to effectively highlight key features, demonstrate product functionality, and showcase customer testimonials.  Moreover, videos have proven to be highly [...]

Video Ideas for Business Social Media Accounts2023-07-26T08:51:22+00:00

Is it More Beneficial to Use Video Content Versus Static Content?

It’s important to know the difference between video content versus static content in today’s digital age. Video content and static content are both essential components of a successful online presence for any business across the world. Both types of content have their advantages and disadvantages, so it is vital to understand the differences between them in order to make an informed decision when creating content. To start with, video content has the advantage of being more engaging than static content, allowing marketers to capture viewers’ attention quickly and effectively.  It can also be used in a variety of formats such as live streaming, animated videos, interactive video content or even 360-degree videos.  On the other hand, static content can be more cost-effective than video content and can be used for a variety of purposes, such as creating blog posts or text-based advertisements. However, video content is a great way to engage viewers and increase brand awareness. It has the potential to reach a larger audience, as it can be shared across multiple platforms. Video content is also becoming more and more popular as it offers a more engaging way to communicate with your audience.  It can be used to showcase products, services, and stories in a way that is easy to understand and visually appealing.  Compared to static content such as images or text, video content has the potential to reach a wider audience, capture their attention for longer periods of time, and ultimately drive higher conversion rates. In [...]

Is it More Beneficial to Use Video Content Versus Static Content?2023-03-14T11:15:06+00:00

How To Go Viral On TikTok

TikTok is one of the most popular social media platforms today. It has become a powerful tool for content creators to reach a wide audience and gain recognition for their work. Read this article to find out how to go viral on TikTok! Tiktok is quickly becoming one of the most popular platforms for businesses to showcase their products and services.  With its short video format, it is an effective way to reach out to a wide audience and engage them with creative content. Business videos on Tiktok are an excellent way for companies to promote themselves and increase brand awareness, and are an effective way to reach potential customers, as well as engage with existing ones. They can use the platform to create informative, fun and engaging content that will help them stand out from the competition.  By leveraging the platform’s features such as hashtags and challenges, businesses can make sure that their content stands out from the crowd. With its growing popularity, it is important for businesses to understand how they can use TikTok effectively in order to maximise their reach and engagement. Going viral on TikTok is a great way to get your content seen by millions of people and increase your following. With the right strategy and creativity, you can quickly become an influencer on the platform. Get involved in all sorts of different and new trends Use multiple relevant and trending hashtags in your captions Use engaging captions with a call to action Build [...]

How To Go Viral On TikTok2023-03-01T17:08:24+00:00

Social Media Skit Video Ideas for 2023

Social media skit videos are a great way to engage with your audience in an entertaining and creative way. They can be funny, informative, or just plain silly! With the rapid advancement of technology, it is expected that social media skit videos will become even more popular in 2023. From creating funny parodies of current events to making hilarious sketches about everyday life, there is no limit to the creativity you can bring out when making a social media skit video.  With the right idea and execution, these videos can be both entertaining and informative for viewers. As more people become aware of the power of video content, businesses and influencers are using skits to engage with their audience on social media platforms.  2023 will be a great year for creating innovative and entertaining skit videos that can help you stand out from the crowd. From parodies to slapstick comedy, there are plenty of funny skit video ideas that you can use to make sure people get a good laugh out of it.  Here’s some ideas for your next social media skit video: Parody of a popular movie or TV show Funny skit about everyday life Holiday themed skit - for example, Christmas or Easter Educational and informative skit Funny meet the team video Comedic behind the scenes video Workplace or employee related skit Parody video Vlog style skit video Challenge, quiz or competition  Product placement or marketing skit Mockumentary or spoof interview Absurd situation Comedic skit based on [...]

Social Media Skit Video Ideas for 20232023-02-14T15:13:10+00:00

Intermediate Level: How To Make An Engaging YouTube Thumbnail on Canva

In this months Alchemy of Film video course, Maddy will be showing you how to create an engaging YouTube thumbnail on Canva. Canva is a fantastic free tool to use to create easy, yet engaging, designs for marketing purposes, including logos, videos, social media content, posters, documents, presentations, infographics, and so much more. Making sure your YouTube video is clickable and appealing to your audience is vital to the success of your YouTube video. Watch our intermediate Canva video tutorial here to get to know Canva better. Check out our YouTube channel for more inspiration. Back to courses Downloadable Content Members Forum

Intermediate Level: How To Make An Engaging YouTube Thumbnail on Canva2023-03-22T09:33:16+00:00

Digital Marketing in Video Production: An Interview with Maddy Goddard

Maddy Goddard joined Shot Blast Media in July 2022 as Digital Marketing Executive. She has worked for a few different firms in Leeds in the marketing industry and graduated from the University of Leeds with a Film, Photography and Media degree. How has your university course helped with your career? My course had a lot of practical elements, meaning that I got the opportunity to learn a lot about filmmaking, editing, photography, motion graphics, scriptwriting, directing and producing. Completing my university course meant that I developed creative copywriting skills as well as practical skills which has definitely helped my career so far, although marketing changes very frequently, meaning there is always new stuff to learn. Although my course was not traditionally marketing related, marketing in the modern day is a lot about the digital world, meaning there is a strong focus towards pictures and videos on social media platforms. My course also gave me the opportunity to do a placement year in industry which meant that I gathered a lot of useful skills from working as an intern in marketing, which definitely helped me get to where I am today. How did you get into the marketing industry? During university summers I worked various marketing internships which led me to do a placement year in marketing for a recruitment company. After this, I worked at a couple more recruitment companies in their marketing teams whilst finishing university. Once I graduated, I was taken on full time at one of [...]

Digital Marketing in Video Production: An Interview with Maddy Goddard2023-03-02T17:05:50+00:00

The Benefits of Video Marketing for Small Businesses

Video content has been on the rise in the last few years and is an incredibly important part of marketing for any and every brand, especially video marketing for small businesses who need to make an impact on their audience. There are so many benefits to using video content on your website and social media channels, and it is a must to have videos representing your brand and business. One of the main benefits of using video marketing is that video content makes it easier for customers to learn information about your products or services. 96% of people turn to videos to learn more about a product or service, making video content incredibly important when informing your audience and helping them decide whether to buy from you. Around 78% of marketing professionals say videos helped increase sales, meaning that videos about products or services will definitely help with your sales strategy. Video content is also ideal for watching on mobile devices, and it is shown that more than 75% of all videos are played on mobile devices.  This means that your videos need to be optimised for mobile and social media purposes to make sure the majority of your audience will see it. Having a video on your website is also really important, and it has been shown that including a video on your landing page can boost your conversion rate by up to 80%, which is a great incentive to create an engaging video for your business. Note [...]

The Benefits of Video Marketing for Small Businesses2023-02-24T14:28:22+00:00
Go to Top