Staying ahead of trends is crucial for capturing and retaining audience attention. One such trend that has seen a meteoric rise in recent years is vertical video.  Originally popularised by platforms like Snapchat and Instagram, vertical video has now become a staple across various social media channels.  This blog explores the rise of vertical video and its implications for marketers, providing insights into why this format is so effective and how businesses can leverage it to enhance their marketing strategies. The Evolution of Vertical Video Vertical video is a format that aligns with the natural way people hold their smartphones.  Unlike traditional horizontal video, which requires users to rotate their devices, vertical videos offer a more intuitive and seamless viewing experience.  The shift towards vertical video began with the advent of mobile-first social media platforms, where the majority of content consumption happens on smartphones. Snapchat was one of the first platforms to embrace vertical video, with its Stories feature that allowed users to share brief, vertically-oriented clips.  This was followed by Instagram’s introduction of Stories and IGTV, further cementing vertical video’s place in the digital content ecosystem.  Today, even YouTube, historically a horizontal video platform, supports vertical video, acknowledging the changing consumption habits of its users. Why Vertical Video Works User Behaviour: Research indicates that users spend more time on their smartphones in a vertical orientation. Vertical video eliminates the need for users to rotate their devices, making the viewing experience more convenient and natural. This aligns with the [...]

In today's digital age, social media has become an essential platform for businesses to connect with their target audience. Having strong content and video ideas for business social media accounts is vital as a marketer in 2023. One of the most engaging and effective ways to capture attention on social media is through videos.  Videos have the power to capture attention, convey messages, and create a lasting impact on viewers. With the rise of video production tools and platforms, businesses now have the opportunity to create compelling video content that resonates with their audience. From behind-the-scenes glimpses into your business operations to product demonstrations and customer testimonials, we will provide you with valuable insights and inspiration for creating engaging videos that resonate with your target audience. So let's dive in and discover some exciting video ideas that will make your business stand out on social media platforms. Utilise important calendar dates Whether that is Christmas, New Year, Halloween, or a day more related to your business!  For example, we celebrate National Camera Day, World Photography Day and Social Media Day at our video production and digital content company! 2. Product/service videos Show your consumers what you do or sell! What are the main selling points? How does the product or service work? Why should they invest in it?  Product or service videos allow for concise and engaging communication, enabling companies to effectively highlight key features, demonstrate product functionality, and showcase customer testimonials.  Moreover, videos have proven to be highly [...]

It’s important to know the difference between video content versus static content in today’s digital age. Video content and static content are both essential components of a successful online presence for any business across the world. Both types of content have their advantages and disadvantages, so it is vital to understand the differences between them in order to make an informed decision when creating content. To start with, video content has the advantage of being more engaging than static content, allowing marketers to capture viewers’ attention quickly and effectively.  It can also be used in a variety of formats such as live streaming, animated videos, interactive video content or even 360-degree videos.  On the other hand, static content can be more cost-effective than video content and can be used for a variety of purposes, such as creating blog posts or text-based advertisements. However, video content is a great way to engage viewers and increase brand awareness. It has the potential to reach a larger audience, as it can be shared across multiple platforms. Video content is also becoming more and more popular as it offers a more engaging way to communicate with your audience.  It can be used to showcase products, services, and stories in a way that is easy to understand and visually appealing.  Compared to static content such as images or text, video content has the potential to reach a wider audience, capture their attention for longer periods of time, and ultimately drive higher conversion rates. In [...]

TikTok is one of the most popular social media platforms today. It has become a powerful tool for content creators to reach a wide audience and gain recognition for their work. Read this article to find out how to go viral on TikTok! Tiktok is quickly becoming one of the most popular platforms for businesses to showcase their products and services.  With its short video format, it is an effective way to reach out to a wide audience and engage them with creative content. Business videos on Tiktok are an excellent way for companies to promote themselves and increase brand awareness, and are an effective way to reach potential customers, as well as engage with existing ones. They can use the platform to create informative, fun and engaging content that will help them stand out from the competition.  By leveraging the platform’s features such as hashtags and challenges, businesses can make sure that their content stands out from the crowd. With its growing popularity, it is important for businesses to understand how they can use TikTok effectively in order to maximise their reach and engagement. Going viral on TikTok is a great way to get your content seen by millions of people and increase your following. With the right strategy and creativity, you can quickly become an influencer on the platform. Get involved in all sorts of different and new trends Use multiple relevant and trending hashtags in your captions Use engaging captions with a call to action Build [...]

Social media skit videos are a great way to engage with your audience in an entertaining and creative way. They can be funny, informative, or just plain silly! With the rapid advancement of technology, it is expected that social media skit videos will become even more popular in 2023. From creating funny parodies of current events to making hilarious sketches about everyday life, there is no limit to the creativity you can bring out when making a social media skit video.  With the right idea and execution, these videos can be both entertaining and informative for viewers. As more people become aware of the power of video content, businesses and influencers are using skits to engage with their audience on social media platforms.  2023 will be a great year for creating innovative and entertaining skit videos that can help you stand out from the crowd. From parodies to slapstick comedy, there are plenty of funny skit video ideas that you can use to make sure people get a good laugh out of it.  Here’s some ideas for your next social media skit video: Parody of a popular movie or TV show Funny skit about everyday life Holiday themed skit - for example, Christmas or Easter Educational and informative skit Funny meet the team video Comedic behind the scenes video Workplace or employee related skit Parody video Vlog style skit video Challenge, quiz or competition  Product placement or marketing skit Mockumentary or spoof interview Absurd situation Comedic skit based on [...]