Digital Marketing in Video Production: An Interview with Maddy Goddard

Maddy Goddard joined Shot Blast Media in July 2022 as Digital Marketing Executive. She has worked for a few different firms in Leeds in the marketing industry and graduated from the University of Leeds with a Film, Photography and Media degree. How has your university course helped with your career? My course had a lot of practical elements, meaning that I got the opportunity to learn a lot about filmmaking, editing, photography, motion graphics, scriptwriting, directing and producing. Completing my university course meant that I developed creative copywriting skills as well as practical skills which has definitely helped my career so far, although marketing changes very frequently, meaning there is always new stuff to learn. Although my course was not traditionally marketing related, marketing in the modern day is a lot about the digital world, meaning there is a strong focus towards pictures and videos on social media platforms. My course also gave me the opportunity to do a placement year in industry which meant that I gathered a lot of useful skills from working as an intern in marketing, which definitely helped me get to where I am today. How did you get into the marketing industry? During university summers I worked various marketing internships which led me to do a placement year in marketing for a recruitment company. After this, I worked at a couple more recruitment companies in their marketing teams whilst finishing university. Once I graduated, I was taken on full time at one of [...]

Digital Marketing in Video Production: An Interview with Maddy Goddard2023-03-02T17:05:50+00:00

The Benefits of Video Marketing for Small Businesses

Video content has been on the rise in the last few years and is an incredibly important part of marketing for any and every brand, especially video marketing for small businesses who need to make an impact on their audience. There are so many benefits to using video content on your website and social media channels, and it is a must to have videos representing your brand and business. One of the main benefits of using video marketing is that video content makes it easier for customers to learn information about your products or services. 96% of people turn to videos to learn more about a product or service, making video content incredibly important when informing your audience and helping them decide whether to buy from you. Around 78% of marketing professionals say videos helped increase sales, meaning that videos about products or services will definitely help with your sales strategy. Video content is also ideal for watching on mobile devices, and it is shown that more than 75% of all videos are played on mobile devices. This means that your videos need to be optimised for mobile and social media purposes to make sure the majority of your audience will see it. Having a video on your website is also really important, and it has been shown that including a video on your landing page can boost your conversion rate by up to 80%, which is a great incentive to create an engaging video for your business. Note [...]

The Benefits of Video Marketing for Small Businesses2023-02-24T14:28:22+00:00

Beginner Level: How To Make A YouTube Shorts Video

On this Alchemy of Film video tutorial, Maddy from Shot Blast Media will show you how to create a YouTube Shorts video from your phone. You will learn how to upload a video, how to add music, text and filters, and how to schedule your video content. YouTube Shorts is a new feature by YouTube that allows users to create short-form videos up to 60 seconds long. It has been designed to help content creators quickly produce and share engaging video content on the platform. With its easy-to-use tools, users can easily upload and edit videos, add music, and share their creations on the platform. YouTube Shorts can also be used for marketing purposes as it provides an effective way of reaching out to potential customers in an entertaining way. Let us know what you want to see in next months video tutorial! Back to courses Downloadable Content Members Forum

Beginner Level: How To Make A YouTube Shorts Video2024-01-04T08:14:38+00:00

Beginner Level: How To Use The Best Hashtags On Social Media Posts

In this Alchemy of Film video tutorial, Maddy from Shot Blast Media explains how to find the most popular hashtags for social media use, specifically on LinkedIn. She will also show you how to create a hashtag content bank and why this is useful when posting on your social media channels. Hashtags are vital to the success of certain social media posts and they help to reach a wider, relevant audience, as well as increasing engagement on your channels. Watch the video below to learn more. Back to courses Downloadable Content Members Forum

Beginner Level: How To Use The Best Hashtags On Social Media Posts2024-01-04T08:15:35+00:00

Why Should Businesses Use Corporate Videos For Marketing?

Corporate video production is essentially video commissioned by businesses, companies and organisations for their own sales and marketing purposes. It includes advertising content designed for all digital channels such as websites, social media, sales meetings, exhibitions and more. If a picture paints a thousand words, just imagine what corporate video can do. You only need to look on social media to recognise the power of media and its impact on business as we know it. Corporate videos are great for promoting your company and products to a wider audience. They are also an excellent way of letting people know about what you do, what sets you apart, and why they should choose you over the competition. These videos are incredibly popular with companies who want to show their unique selling points to their target audience to bring in more business and make more sales. Marketing and promotional video should engage the viewer and make them central to the story to ensure your message has maximum impact. These videos should use good emotional storytelling techniques, to help start good conversations and engagement in the brand. Using emotion in videos is essential for success in the digital marketing world. You can use marketing videos to show off your company, tell the story of your product, and inspire people to buy, as well as generating brand awareness. A lot of people think that corporate videos are just for big brands, but that's not true. Most small businesses can benefit from creating a [...]

Why Should Businesses Use Corporate Videos For Marketing?2023-01-26T15:15:45+00:00

How to Make a Funny and Engaging Skit for Social Media

At Shot Blast Media, we LOVE creating funny skits to share with our audience! Skits make for great engagement on social media, and can be a form of guerrilla marketing for your business to increase brand awareness and generate sales. They can also be used for internal acquisition strategies, and generally to introduce your team. Social media audiences love seeing more personal forms of content, so skits are great to show off who you work with and your office! Here’s our top tips on how to make a social media ready skit scene to share with your viewers! Get your whole team involved! You’ll need people to act, film, direct and edit the skit! Have an ‘ideas’ meeting with the team. Pick a viable concept from the ideas and get started on planning characters and a beginning, middle and ending. Make a script beforehand and familiarise yourself with it. Make a location list and shot list. Where will the camera need to be when filming? Will you use close-ups or wide-shots? How many different angles will you film from? Work out timings. How long will it take to film and edit? When does the skit need to be ready by? Have a readthrough of the script with the whole cast and crew. Make any changes to the script that are necessary, and make sure to listen to everyone’s feedback. Does the script get laughs? Make sure the intended comedy is noticeable in the readthrough. Get costumes and props ready. [...]

How to Make a Funny and Engaging Skit for Social Media2023-02-17T15:56:29+00:00

TikTok Video Content Ideas for Businesses

Are you wanting to get stuck in on the TikTok trend but don’t know where to start? Shot Blast Media have listed some TikTok video content ideas which could work perfectly with your brand. Meet the team - Introduce the team in the office on video. Add some fun facts about the individual team members in to create a humorous video. Case studies - These can be relayed by team members, or even get some of your clients to talk about your products or services. Behind the scenes of production - Show your products being made and developed, or even give your audience a glimpse of a team meeting. Office tour - Show off your space! Add in transitions and get someone to show your audience around the office! Day in the life - Looking to hire people to join your business? A great way of showing what it’s like to work somewhere is getting a team member to film their day in the office! Answer audience questions - TikTok has a feature where you can answer audience questions via video. This is great if you can give them a detailed answer about your product or service. Product demonstrations - Show your audience how to use a specific product effectively. Best sellers - What are your company’s best selling products? Get a team member to show off your best products! Educate your audience on relevant topics - Where can they find the best products? How have your products/services helped [...]

TikTok Video Content Ideas for Businesses2023-01-26T15:16:11+00:00

Intermediate Level: Twitter Top Tips & Analytics

In this Twitter training video, Maddy from Shot Blast Media will explain how to use analytics on your Twitter posts, how to find relevant people to follow whilst increasing your own followers, how to keep on top of Twitter trends, and how to retweet posts. In this Alchemy of Film Video, you will also be shown how to pin your top posts to your profile, and how to make an engaging Twitter profile homepage. Back to courses Downloadable Content Members Forum

Intermediate Level: Twitter Top Tips & Analytics2024-01-04T08:20:08+00:00

What is Guerrilla Marketing and How is it Best Used?

Guerrilla marketing is a marketing tactic that uses creativity, imagination, and originality to promote a product or idea. It can be used as a type of direct marketing or to create buzz for a product. Guerrilla marketing is done in an unconventional way. These marketing campaigns are often short, inexpensive, and highly targeted. The term "guerrilla" refers to the unconventional nature of the marketing campaign. The word comes from the Spanish word "guerra" which means “to wage war” or “to fight”. First used in military strategy, guerrilla in this sense refers to small groups of soldiers who ambush larger enemy forces in surprise attacks. The term guerrilla was applied to marketing because it implies unconventional tactics and strategies executed by small numbers of people with limited resources against larger opponents. The guerrilla marketing technique uses creative and non-traditional strategies to reach a company’s target audience. It is often used when the product or service cannot be marketed through traditional channels. This type of marketing is not as expensive as other forms of advertising and it can be done on a small budget, which means that most businesses can use guerrilla marketing in their strategy. Guerrilla marketing is based on innovation and is used by a lot of big brands today, including the BBC, Guinness, IKEA and Colgate. Some guerrilla marketing ideas worth thinking about include: Flash mobs Promotional products Graffiti Publicity stunts Parody videos Indoor and outdoor campaigns Experimental campaigns User-generated content Viral videos Ambush marketing campaigns Undercover marketing [...]

What is Guerrilla Marketing and How is it Best Used?2023-01-26T15:17:08+00:00

Why is Partaking in Video Training Courses Important for Businesses Today?

Video training is a great way to provide employees with the necessary skills and knowledge they need to create their own content for their social media channels. The benefits of video training are many: it's interactive, it's engaging, and it's efficient, helping your business to grow its audience online with unique video content. Video training can be used in all types of industries, from construction to healthcare to retail, and is crucial to learn in order to engage your target audience and show them the business through an intriguing visual medium. In an age where more short form content is going out on social media than ever before, it is time to utilise what you can bring to your business and your consumers. Video training is a great investment for businesses, as it provides a more immersive experience whilst learning the fundamentals of filmmaking, so that anyone in your team is ready to create video content for marketing purposes at any time. Video courses are fantastic for helping organisations get more from their own people and devices, such as phones and tablets to create short and interesting pieces of ad hoc content for social media. Learning to create enticing content on TikTok, Instagram, YouTube and other video sharing apps is crucial in order to grow your client base and become an active part of the digital world. Video has never been as important in digital marketing as it has been today. More and more businesses are using video to [...]

Why is Partaking in Video Training Courses Important for Businesses Today?2023-01-26T15:18:33+00:00

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