Why Instagram is the next best social media platform for your company

If you haven't heard of Instagram, you must be living under a rock. Instagram is one of the biggest social media platforms out there, an app that lets its users post images and videos only to their profile. A visual based app, one a lot different to that of Twitter and Facebook. The thing with this platform is how popular it has become in the last couple of years. More and more company's are moving to use this app for their marketing, including us. We've put a lot more focus on Instagram in the past few weeks, and from that we've picked up a few tips and ideas that we want to share with you. If you want to get the most out of as many social media platforms as you can and don't have Instagram, now is your opportunity! Set a business profile First things first, set up a business profile. It is easy to do, set up your account via settings - it's simple and as quick as a flash. What you'll get out of this setting is shiny new contact buttons at the top of your profile for those who are interested in your content to give you a call/e-mail if they so wish. It's also recommended that you post your website link in your main bio, as Instagram will only let you have one hyperlink in your profile as a whole, including posts. Another great plus about doing this is you'll be able to use [...]

Why Instagram is the next best social media platform for your company2020-06-03T11:58:00+00:00

How to analyse your web analytics and drive marketing performance

At first glance, web analytics can look confusing. Yet, the thing about them is they are absolutely crucial in understanding how your company website is doing, and all of the social media platforms you have accounts for. Social Media is integral for any modern company to be part of, and its what will most likely get you the most traction on the internet. Analysing your analytics week by week is incredibly beneficial to find out what direction you should take your social media and web presence in. We've been looking closely at our own analytics recently and thought we'd share our findings and experiences with you, so you can analyse your data to help improve your company's web traction. Step 1) Set up your sites and trackers You'll probably already be on Facebook, Twitter and LinkedIn for example. To get the most out of social media, we'd recommend getting your company on Instagram and YouTube too, some of our favourites! Its also key to make sure your company is on Google My Business. It's a free service that allows you to have a quick and easy to read page full of your company's details, reviews and work that Google compiles for you. When you have all your social media sites set up, have Google Analytics set up to your website. Analytics is what you'll use most of all to track website traction, it essentially gives you the who, what, when and where of those that are visiting your site. [...]

How to analyse your web analytics and drive marketing performance2020-06-03T11:57:46+00:00

How to engage your staff in Health and Safety content

Health and safety is incredibly important in all industries, particularly in manufacturing, engineering, construction and energy. Large sites, heavy plant and equipment and technical processes, create the need for effective safety communications. To ensure staff and contractors can operate safely. The importance of health and safety has never been more integral in looking after your employees and making sure they maintain a strong and chipper working life. Of course, this can always be regarded as the 'boring' stuff by your staff. You may want to change your health and safety courses or lectures into something a bit more exciting and digestible for your audience, and that's why we're here to tell you that video may be your answer. Watching a video sure beats reading through pages and pages of your safety guidelines. The best thing about video is you can turn those pages into a script that can be translated in a more invigorating way on screen. If you don't believe us, here's an example of one of our health & safety videos for Engie. With that, here's how you can engage your staff with a video production on health and safety. Expansive Formats The best thing about video is that the platform is very expansive, meaning you can delve into different formats of video. As with the example above, animation is a great option for these types of videos. It makes the video a whole lot more colourful and exciting, and with animation the possibilities are endless. That [...]

How to engage your staff in Health and Safety content2019-06-03T13:51:36+00:00

Working with a video production company? This is how you get the best from them

It's the start of a new year, and you're ready for your company to take a bold and sharp new turn with your marketing. How do you best present the story of your company? Your values and ideals, in the form of something exciting and engaging? There's an instant answer for this, and it's video. For us, the best part of the video production process is working with you to deliver that story. For you, it may be the same, and that's why if you're planning to use video for your company this year, we want you to get the most out of the experience. Since this will all be new for you, or possibly a return to video, we want to provide a guide on what you can really get from the experience other than just a shiny new video at the end. Start your company's year off right and make the most of it! Embrace your vision The team you'll be working with need to know from the get-go what your vision is. This is where you can explain properly how you want your brand and values demonstrated in your video, how you want your story to be told. State your goals, and also tell them what you don't want. The aim is to get your story as perfect as possible, so you need to be crystal clear with them. Work with a specialist It's important to remember that video production companies do this all the time. With [...]

Working with a video production company? This is how you get the best from them2020-06-03T11:59:56+00:00

The best apps for creating videos on your phone

Social Media is without a doubt the biggest factor in digital marketing and promotion for your business, and as a video production company we believe that film works well hand in hand with these platforms. Visual media catches the eye a lot more, and a moving image can say just as many words as a status update! User generated content is something that shouldn't be missed out on, something that can really ramp up your engagement online in a social media setting. Of course if you're wanting to do something more high-end and polished outside of social media, we'd say you should seek out a professional to produce something that your brand deserves. Alas, there are many businesses that don't have the means to produce DIY videos for their company, or they just don't have the time. Well have no fear, as we're here to bring you a little list of some of the best filmmaking apps for your smartphone to get you started on your way, quick and easy! 1. Adobe Premiere Clip We're a big fan of this app, having talked about it a lot before, but it's worth a special mention again. It's free, easy to use and quick. What more could you want? A pocket sized version of Adobe Premiere, it saves you having to upload all of your footage to your desktop - making it easier to get your content up onto social media from your phone. 2. Celtx Shots You won't want to [...]

The best apps for creating videos on your phone2019-04-17T16:41:06+00:00

How reviews and client feedback can help improve your business turnover

We all love a good review. There is nothing better than getting amazing feedback from those you have gone out of your way for, to deliver the best possible experience or product. We recently received a couple of glowing reviews from some of our clients via Google Reviews and LinkedIn, and the feeling of another's happiness due to our passion to tell their story felt great. ''Lotty and the Shot Blast team filmed a large number of our products over a week-long project. They were easy to work with and very accommodating of our needs, both in terms of capturing the right footage and editing specifically to our requirements.'' - George Brazil "Fantastic work by Lotty and the team at shotblast! Very easy and quick to work with. Amazing!'' - Josh Hoyle We're very appreciative of these reviews, and that's why we always go one step further with them. Reviews are incredibly important to your business and rightly so. But, you could be doing so much more with them than just receiving them. That's why we want to give you a guide in how you can get the most out of your reviews, because there is plenty you can do with them! 1. Sharing your reviews This may seem pretty simple and obvious, but there are many companies out there who receive their reviews and just hope they get noticed. We say you should embrace your reviews! Social Media is there to share these comments and thoughts so your [...]

How reviews and client feedback can help improve your business turnover2019-04-17T16:41:30+00:00

‘Behind The Scenes’: The Best Ways to Utilise it

What's just as important as our films is the filmmaking. Well sure, that's pretty obvious, you'd have no film without the work behind it! But, it is something that is overlooked. In fact, part of the story we tell for you comes from the story we tell for us. From the planning stages, to the shooting days, to the editing and then the delivery to you, all of our filmmaking is a story in itself. Check out an example of our Behind the scenes (BTS) content below, to show you what a day's shooting looks like! https://youtu.be/fMwPZCba1So Behind the scenes be a small, yet powerful tool for your company. We've been looking into utilising BTS a lot more recently, so we've been very inspired! For that reason, we want to give you a lowdown on how BTS can be a great way to promote yourselves above the rest in the industry. It doesn't even have to be something in depth as a video, it can be as small as a status update on Facebook! It can mean anything. So look no further, we've got your back! Team Content There's nothing better that shows off your family values than the team you work with. For that reason, we'd like to suggest taking some family photos! People love the idea of a company that takes its family principles seriously, so posting a team photo now and again to social media is a small way of showing off your BTS that is [...]

‘Behind The Scenes’: The Best Ways to Utilise it2019-04-17T16:43:00+00:00

5 Social Media Channels You Might Not Be Utilising

Facebook, Twitter, LinkedIn, Instagram and YouTube. These social media platforms are incredibly useful for promoting your business in the digital age of marketing. They're incredibly helpful too, but it's good to think outside the box sometimes and look at platforms that you may not be aware of - that just might just get you a little more attention. 5. Pinterest Okay, so this is a pretty well known site, but there's not a lot of businesses that utilise Pinterest for what it's worth. A bit of a mix between Facebook and Instagram, this site is perfect if you're in the creative industry. What makes Pinterest different to other social media sites is it's organic capabilities. The organic reach on a Pinterest post is determined by what kinds of keywords you have used in your post, if they align with the users search, and how many there are. Effectively, this allows you to plan out a strategy in capturing your audience's attention without spending a dime! 4. Snapchat Again, if you haven't heard of this one you must be living under a rock, but what you may not know is how effective Snapchat can be when advertising your business. If you don't know what Snapchat is, it's an app that lets users send a photo or video either directly to another user or to their Snapchat Story, which can be seen by anyone depending on who you allow to see it. If your marketing campaign caters towards the younger demographic, [...]

5 Social Media Channels You Might Not Be Utilising2019-04-17T16:44:07+00:00

5 Need To Know Tips When Using Facebook Video Marketing

Facebook videos are becoming an ever growing powerful marketing tool for any business to add into their marketing strategies. They allow for instant feedback, engagement and most importantly action to be taken driving traffic to your product or service! Facebook videos are cost effective, versatile and profitable when used correctly. There are more than one billion people active on Facebook, with an average of 8 billion videos viewed daily, that's a lot of people that could be watching your marketing content. 1. Upload your videos directly to Facebook YouTube is an amazing hosting platform for videos, but if you're looking at capturing a Facebook audience, post them straight on there! Facebook native videos perform up to 4 times better than all other video formats according to Quintly's study. 2. Keep them short and snappy - and yes we mean as short as possible Audiences attention spans are short at the best of times, whilst on social media you need to strike whilst the iron is hot. Capture their attention in the shortest time possible to get them to stick around on your autoplay video. Unless the viewer is already interested and actively engaging with your brand, you'll only have the time a finger scroll to make a potential prospect notice you, go get them! 3. Make sure you can get them with or without sound This goes back to the last point, unless people are actively already super engaged with your brand, it's likely they're only going to come across your [...]

5 Need To Know Tips When Using Facebook Video Marketing2019-04-17T16:44:33+00:00

3 Things That You Can Do To Improve Communication In Your Business Today

We're all about communication. We recently researched into communication barriers that could be causing your business problems. You can read this, here. From our experience in getting to the core of every business we collaborate with, we get to see a lot of varying company cultures. One culture that's shone out for us is Christeyns. Managing Director, Nick Garthwaite spoke to us about how he started to work on building this. From his experience, we've outlined 3 takeaway's that can help your business. Don't run your business based on fear 100% attendance bonuses, pay caps for not hitting quotas, commission only pay incentives, the list could go on. Don't punish your staff, value them! Old fashioned management styles kill a positive culture. Combine the money you'd put into bonuses and increase employees wages. Or alternatively offer them simple things like available free fruit. These gestures cost nothing in the big scheme of business, but will incentivise your staff more than any scare tactic and help them to feel as though the company that they spend most of their week in, truly values them. A valued employee adds value to business. Change is driven from the top If change is needed in the business, it needs to trickle down from management. It's the only way to make the changes you want happen. If management don't stick to the adaptations to your business then why would the rest of your employees? Lead by example and inspire the change you want to [...]

3 Things That You Can Do To Improve Communication In Your Business Today2019-04-17T16:44:59+00:00