The best apps for creating videos on your phone

Social Media is without a doubt the biggest factor in digital marketing and promotion for your business, and as a video production company we believe that film works well hand in hand with these platforms. Visual media catches the eye a lot more, and a moving image can say just as many words as a status update! User generated content is something that shouldn't be missed out on, something that can really ramp up your engagement online in a social media setting. Of course if you're wanting to do something more high-end and polished outside of social media, we'd say you should seek out a professional to produce something that your brand deserves. Alas, there are many businesses that don't have the means to produce DIY videos for their company, or they just don't have the time. Well have no fear, as we're here to bring you a little list of some of the best filmmaking apps for your smartphone to get you started on your way, quick and easy! 1. Adobe Premiere Clip We're a big fan of this app, having talked about it a lot before, but it's worth a special mention again. It's free, easy to use and quick. What more could you want? A pocket sized version of Adobe Premiere, it saves you having to upload all of your footage to your desktop - making it easier to get your content up onto social media from your phone. 2. Celtx Shots You won't want to [...]

The best apps for creating videos on your phone2019-04-17T16:41:06+00:00

How reviews and client feedback can help improve your business turnover

We all love a good review. There is nothing better than getting amazing feedback from those you have gone out of your way for, to deliver the best possible experience or product. We recently received a couple of glowing reviews from some of our clients via Google Reviews and LinkedIn, and the feeling of another's happiness due to our passion to tell their story felt great. ''Lotty and the Shot Blast team filmed a large number of our products over a week-long project. They were easy to work with and very accommodating of our needs, both in terms of capturing the right footage and editing specifically to our requirements.'' - George Brazil "Fantastic work by Lotty and the team at shotblast! Very easy and quick to work with. Amazing!'' - Josh Hoyle We're very appreciative of these reviews, and that's why we always go one step further with them. Reviews are incredibly important to your business and rightly so. But, you could be doing so much more with them than just receiving them. That's why we want to give you a guide in how you can get the most out of your reviews, because there is plenty you can do with them! 1. Sharing your reviews This may seem pretty simple and obvious, but there are many companies out there who receive their reviews and just hope they get noticed. We say you should embrace your reviews! Social Media is there to share these comments and thoughts so your [...]

How reviews and client feedback can help improve your business turnover2019-04-17T16:41:30+00:00

‘Behind The Scenes’: The Best Ways to Utilise it

What's just as important as our films is the filmmaking. Well sure, that's pretty obvious, you'd have no film without the work behind it! But, it is something that is overlooked. In fact, part of the story we tell for you comes from the story we tell for us. From the planning stages, to the shooting days, to the editing and then the delivery to you, all of our filmmaking is a story in itself. Check out an example of our Behind the scenes (BTS) content below, to show you what a day's shooting looks like! Behind the scenes be a small, yet powerful tool for your company. We've been looking into utilising BTS a lot more recently, so we've been very inspired! For that reason, we want to give you a lowdown on how BTS can be a great way to promote yourselves above the rest in the industry. It doesn't even have to be something in depth as a video, it can be as small as a status update on Facebook! It can mean anything. So look no further, we've got your back! Team Content There's nothing better that shows off your family values than the team you work with. For that reason, we'd like to suggest taking some family photos! People love the idea of a company that takes its family principles seriously, so posting a team photo now and again to social media is a small way of showing off your BTS that is [...]

‘Behind The Scenes’: The Best Ways to Utilise it2019-04-17T16:43:00+00:00

5 Social Media Channels You Might Not Be Utilising

Facebook, Twitter, LinkedIn, Instagram and YouTube. These social media platforms are incredibly useful for promoting your business in the digital age of marketing. They're incredibly helpful too, but it's good to think outside the box sometimes and look at platforms that you may not be aware of - that just might just get you a little more attention. 5. Pinterest Okay, so this is a pretty well known site, but there's not a lot of businesses that utilise Pinterest for what it's worth. A bit of a mix between Facebook and Instagram, this site is perfect if you're in the creative industry. What makes Pinterest different to other social media sites is it's organic capabilities. The organic reach on a Pinterest post is determined by what kinds of keywords you have used in your post, if they align with the users search, and how many there are. Effectively, this allows you to plan out a strategy in capturing your audience's attention without spending a dime! 4. Snapchat Again, if you haven't heard of this one you must be living under a rock, but what you may not know is how effective Snapchat can be when advertising your business. If you don't know what Snapchat is, it's an app that lets users send a photo or video either directly to another user or to their Snapchat Story, which can be seen by anyone depending on who you allow to see it. If your marketing campaign caters towards the younger demographic, [...]

5 Social Media Channels You Might Not Be Utilising2019-04-17T16:44:07+00:00

5 Need To Know Tips When Using Facebook Video Marketing

Facebook videos are becoming an ever growing powerful marketing tool for any business to add into their marketing strategies. They allow for instant feedback, engagement and most importantly action to be taken driving traffic to your product or service! Facebook videos are cost effective, versatile and profitable when used correctly. There are more than one billion people active on Facebook, with an average of 8 billion videos viewed daily, that's a lot of people that could be watching your marketing content. 1. Upload your videos directly to Facebook YouTube is an amazing hosting platform for videos, but if you're looking at capturing a Facebook audience, post them straight on there! Facebook native videos perform up to 4 times better than all other video formats according to Quintly's study. 2. Keep them short and snappy - and yes we mean as short as possible Audiences attention spans are short at the best of times, whilst on social media you need to strike whilst the iron is hot. Capture their attention in the shortest time possible to get them to stick around on your autoplay video. Unless the viewer is already interested and actively engaging with your brand, you'll only have the time a finger scroll to make a potential prospect notice you, go get them! 3. Make sure you can get them with or without sound This goes back to the last point, unless people are actively already super engaged with your brand, it's likely they're only going to come across your [...]

5 Need To Know Tips When Using Facebook Video Marketing2019-04-17T16:44:33+00:00

3 Things That You Can Do To Improve Communication In Your Business Today

We're all about communication. We recently researched into communication barriers that could be causing your business problems. You can read this, here. From our experience in getting to the core of every business we collaborate with, we get to see a lot of varying company cultures. One culture that's shone out for us is Christeyns. Managing Director, Nick Garthwaite spoke to us about how he started to work on building this. From his experience, we've outlined 3 takeaway's that can help your business. Don't run your business based on fear 100% attendance bonuses, pay caps for not hitting quotas, commission only pay incentives, the list could go on. Don't punish your staff, value them! Old fashioned management styles kill a positive culture. Combine the money you'd put into bonuses and increase employees wages. Or alternatively offer them simple things like available free fruit. These gestures cost nothing in the big scheme of business, but will incentivise your staff more than any scare tactic and help them to feel as though the company that they spend most of their week in, truly values them. A valued employee adds value to business. Change is driven from the top If change is needed in the business, it needs to trickle down from management. It's the only way to make the changes you want happen. If management don't stick to the adaptations to your business then why would the rest of your employees? Lead by example and inspire the change you want to [...]

3 Things That You Can Do To Improve Communication In Your Business Today2019-04-17T16:44:59+00:00

5 Communication Barriers That Are Causing Serious Problems In Your Business

As companies, we invest so much time in communication outwards, to our customers or potential customers. But, actually the most valuable conversations we should be having are within the organisation, to the heart and soul of your company, to the employees that work within. Company culture resinates in everything you broadcast. If your employees feel valued, truly great things start to happen. Behind every great business, is a great company culture.  People often mistake that flash offices, high salaries and bonus benefits are what creates a positive work environment; all of these things will of course help boost employee moral but without the most important (and free) offering of respect and appreciation of each and every person, no flashy gift will solve the problems within. At its worst, this can result in an unhappy work environment, high turnover in staff meaning high costs of training to the business and lower efficiency, resulting in an all round costly repetitive lesson. So if the answer is free why do so many businesses completely miss the mark? We'll outline 5 different communication barriers and how to spot, and overcome them. The sticking point The infamous point in internal communications where information is filtered down through management. But the problem? People forget to pass down the message, they forget important factors, they forget to relay the why and just impose changes. The list goes on! There are so many issues when it comes to simply passing down messages through a funnel based on hierarchy [...]

5 Communication Barriers That Are Causing Serious Problems In Your Business2019-04-17T16:45:23+00:00

The Best Free Photo Editing Software

When it comes to editing, there's no doubt that Adobe Photoshop is the best in the market but it comes at a cost and can take some skill to master. This blog will list other options for beginners that are free and easy to use to help you add a little boost to all your images and get your social posts looking polished. GIMP Gimp is one of the most popular open source photo editors around and for good reason. It offers almost all features of Photoshop, completely free of charge. It includes layers, highly customisable brushes, filters and automatic image-enhancement tools, and support for a huge number of plugins. It has an active community of contributors who work hard to constantly develop the software, ensuring all bugs are dealt with in short timeframes. The Nik Collection Google's Nik Collection is a very impressive bundle of tools – whether you're using this as an add on with Photoshop, or just on its own. The results are impressive for its lack of a price tag. Unlike most of it's competitors, it has no limits on the size or number of images you can convert. Google's Nik Collection includes the following tools: Analog Efex (retro filters and effects) Color Efex (hue and tone) Silver Efex (monochrome) Dfine (noise removal) Viveza (selective color editing) Sharpener (image sharpening) HDR Efex (high dynamic range Paint.NET originated as a college project designed as an alternative to Microsoft Paint, but has developed into a fully [...]

The Best Free Photo Editing Software2019-04-17T16:45:52+00:00

5 types of CTAs you should be using in your video content

Call to actions on videos can be a valuable way of driving traffic to desired areas, or a completely pointless tool if not utilised properly. Thankfully, they've evolved from the days when their main purpose was to obstruct the viewers ability to watch the video unless they sought after a small exit button on every bubble. Now they blend seamlessly into your videos, allowing for a much more friendly user experience and some pretty desirable results for marketeers. In this post, we'll explore 5 ways in which you can maximise your CTAs visibility and get the results you're looking for. 1. Let's start from the beginning On average, with a 60s video you have about 3-5 seconds to make an impact on the viewer. Around 20% of viewers won't finish your video (kissmetrics). Due to this, you're gonna want to get your primary purpose of the video (your CTA) up front and centre as quickly as possible so that 100% of your viewers have the opportunity to complete that action. 2. Getting a lead Lead generation is arguably one of the most vital parts of marketing and your videos can do more than just increase awareness around your brand, service or product. It can literally direct the lead to your sales team and get the ball rolling at high speeds towards new business opportunities. This type of CTA should be used alongside the rest of your marketing content, i.e blogs, social media & email marketing campaigns to have the [...]

5 types of CTAs you should be using in your video content2019-04-17T16:46:15+00:00

5 Video Metrics You Should Be Paying Attention To

More than half a BILLION hours of videos are watched on YouTube each day. When you also combine sharing your video on social media sites such as Facebook (which has 100 million video views daily), you have the potential for a pretty vast reach in audience...but what should you be looking at once the video's been shared? 1. Watch time This is the total amount of time viewers have spent watching your video. Youtube ranks videos that have the highest watch time engagement rates over those with higher views. 2. Average Completion Rate Average completion rate measures how well your video holds the viewers attention. The more people that watch your full video, the higher Facebook will rank your videos in viewers news feeds.  3.  Audience Retention Paying attention to where your audiences engagement either dips in engagement or they rewatch a specific part of your video frequently will allow you to gain a further understanding of how they like to be communicated with, meaning that you can shape your future content that truly resonates with your audience. 4.  Click Through Rate Maybe one of the most important things, how many people took the desired action after watching your video? If this click through rate is low, maybe think about changing up your call to action (CTA). Most people don't watch videos all the way through, so be mindful of this when you're thinking about the placement of the CTA. 5. Average View Duration The average view duration is the [...]

5 Video Metrics You Should Be Paying Attention To2019-04-17T16:47:08+00:00