In this new Alchemy of Film video course, Lotty, Director at Shot Blast Media, will explain the key aspects you should include in your video strategy. Having a video strategy is so vital for companies today in order to help achieve business goals and stand out to your audience. 

In this video, Lotty will run through the following:

  • How to align your marketing and video strategy with your business goals 
  • How to look for the gaps on where video can support ie brand overview, products, services and segment videos
  • How to post and create regular content for best results 
  • The importance of using a variety of platforms for your audience and create specific content for those
  • Using YouTube and Google My Businesses
  • Testing and measuring using Google & YouTube Analytics to track performance 

Let us know what else you’d like to learn on our Alchemy of Film video courses this year!