The best ways to enhance your brand during lockdown

We're in our third and hopefully final lockdown at the moment, and with the country slowly but surely being vaccinated, it definitely feels like we're coming to the end of it. Starting the year strong for businesses is key right now and that's where your marketing and brand can play a key role. We've discussed a lot about how you can keep your business going in lockdown with video marketing, but there's other things you may not even consider that can keep your business presence online alive and well. Google My Business We talk about this often underused platform a lot, but during these times, it's more important than you think. This site is where you set your basic company details that will inform your audience of your key company information. It's fair to say many clients and customers may wonder if your business is open or not, or if your opening times have changed. Making sure these are updated, as well as your contact details if these have changed due to working from home is key to making sure you're letting your audience know you're still there to be contacted. As well as this, posting to your Google My Business is too, as a constant stream of posts lets your audience know you're alive, kicking and still active. It's a great tool if you're not using it, so make sure you are! 2. Re-evaluating your audience You'll already know who your audience is, that's a given. However, with [...]

The best ways to enhance your brand during lockdown2021-01-21T10:23:41+00:00

Promoting Health Protocols To Prevent The Spread Of Covid 19

There's a lot of confusion as to what video production actually is. Now, that may seem quite bizarre to say, but the confusion comes from a lot of people just thinking that it is the standard live action filmmaking that is more than well known. Yet, video production has a lot more to it than that. As a video production company, we specialise in lots of different types of filmmaking, so here's a rundown of all of the video formats that fall into this term. Video Production The one that everyone knows right off the bat, is your standard video production. If a picture paints a thousand words, just imagine what video can do. You only need look on social media to recognise the power of media and its impact on business as we know it, which is why video production is perfect for that. Whether it be filming on all kinds of sites, from power stations to factories, construction sites to multiple shop floors, specialist video production companies are incredibly savvy with challenging work conditions and site limitations. Post-filming, the magic kicks in to transform our footage into a piece of premium and compelling film. https://youtu.be/UbZ1ua1nGg4 2D Animated Video A truly memorable film-style, animation quickly wins over the hearts and minds of its audience. It’s safe, it’s familiar and it’s clear – making it a genuine story-telling winner. Showcasing business communications whatever their shape or size, using custom or stock graphics – or both – to transform [...]

Promoting Health Protocols To Prevent The Spread Of Covid 192020-12-14T10:31:54+00:00

Working From Height: A Guide To Safe Working

https://youtu.be/NEqii0TMlqU Working from height is a dangerous business, and it still remains the most common cause of workplace fatalities and should be avoided wherever practiced. But if you have to work from height, take a sensible approach when considering precautions. If you're using personal fall protection ensure that it's fit for purpose and users are adequately trained, but is this enough to guarantee everyone's safety? There are a few more important safe practices that will guarantee this where access is required. To work at height, ensure that the equipment used is fit for purpose and all users are competent. Workers should ensure that prevention measures are in place and where necessary supplement measures with collective protective devices. Have you got a rescue plan in place? This should be prepared before any working at height takes place. Common causes of falls from height include falls from ladders. Do not work from ladders. These are for access only. If you have to access the roof do you know if it's designed to be load-bearing? Falls through fragile roofs can kill. Ensure you do your research carefully before accessing the roof. Sometimes you might have to access another area through a scaffold structure, never use a scaffold structure unless it has been inspected and tagged by a competent person. You are required to wear your safety harness so always remain clipped onto a fixed point at all times when you're working at height. Working outside presents further challenges. Have you checked [...]

Working From Height: A Guide To Safe Working2020-11-23T12:32:25+00:00

Using Existing Video Content In Lockdown

https://youtu.be/ncrbwJXOQ1Q Hi I'm Lotty from Shot Blast Media and I'm going to give you three top tips on how to work with your existing content to get the most from it. The first thing you can think about is accessing the B-roll. The B-roll is the kind of supplementary footage that would go alongside your main communication, so if you'd shot a case study video for example you'd have people giving an interview or giving a narrative, this would be the kind of cutaway material that would sit on top. The great thing about b-roll is variety so out of a b-roll shot you may have 40 or 50 clips worth of usable content. Some of the b-roll clips might require a little bit of editing so that could just be tidying them up at the start and finish of the shot and then giving a little bit of colour information in there just to brighten the footage. This sort of stuff you could do yourself, so you could use an app potentially or if you've got access to Adobe software then Premiere Pro is a great piece of kit you can use. Failing that you can always get back in touch with the production company that shot it and ask them to prepare the b-roll for you. The second way that you can work with existing content is looking at your video clips and taking screenshots or images from them. A lot of companies now will shoot [...]

Using Existing Video Content In Lockdown2020-11-19T14:30:29+00:00

Lockdown Video Ideas: DIY Content For Business

We're unfortunately in the midst of a second lockdown. It only feels like we've just comes out of the last lockdown, so it has been a big blow for a lot of businesses. It means now, more than ever, companies are going to have to take on this second lockdown by ramping up their digital marketing. Part of this will be engaging your audience with strong and creative video content. We've talked a lot about how you can utilise video in lockdown, but this time we're going to guide you on how you can use DIY video to your advantage during these unprecedented times. DIY video is exactly how it sounds. Do It Yourself video content. Whilst we would always recommend using a video production company to create a high end corporate video, there will be many businesses who don't have the budget or it isn't the right time for them to have a fresh piece of quality work done for them. That's why using your initiative to create and repurpose your own video content may be an easier, and potentially more fruitful option for you. Firstly, if you have any video content already, a good option would be to repurpose the content into something new. For example, you many want to repost the video for your audience. Or, if you're wanting to do something different with it, you could re-edit the video with some of the B-roll footage you have from a shoot that you haven't used. If [...]

Lockdown Video Ideas: DIY Content For Business2020-12-14T10:31:22+00:00

How To Stay Focused When Working From Home

Working from home is still a massive part of COVID-19 restrictions, with many having to return home after only being back in the office a few weeks. We've all had to work from home in some fashion this year and we know it can be stressful. The office environment is a place where you can focus, have a more direct relationship with your colleagues and ultimately, have a better work/life balance. But if you are back at home, we have some tips and ideas on how you can work better and feel a lot more focused for the time to come. Having a structure Getting out of your routine at work can be a bit of a pain, especially if it's something that helps you get on with your day better. At home there's a lot more variables, perhaps children to look after that will upset your normal routine. So, before you start your week, make sure you're planning out your day accordingly, taking into account all of the additional factors that are in this routine, and making sure you're getting what you need to be done, done. Stay connected Whether you need to keep in contact with your higher ups or colleagues, it's crucial to stay in touch. A great way to make sure you're always staying connected constantly is to have a meeting first thing on a morning Zoom/Google calls with your workmates. This is great to make sure you're still getting a balance by seeing your [...]

How To Stay Focused When Working From Home2020-10-21T10:20:44+00:00

Utilising Google My Business For Your Company

You've used Facebook, Twitter, LinkedIn... but is there a social media platform you may be unfamiliar with, and it's right under your nose. Google My Business is an extremely underused platform that deserves more love, for everything it can do for your marketing. So, what exactly is it? Google My Business is essentially a free social media service that you can sign your company up with in an instant. Many companies will have the base of the platform already when your company is being established in general online. For example, if you ever search a company on Google, a section will appear in the search results on the right of the screen giving the base information of your company. This is Google My Business, and it is more influential than you think. Those results you see when searching for a company will apply to yours as well when people are searching for your business, so it's important to make sure your information is up to date. So set up your Google My Business account, and when you have, you can manually set up all your contact information and also set your opening times. But this is just the start of this platforms features. Google My Business has it's own free web page for you once you sign up. A separate page with all of your details on, which can be edited however you like. It's rather simplistic but it gives you a new way of optimising your company and [...]

Utilising Google My Business For Your Company2020-08-18T15:10:12+00:00

Why a Podcast Is a Unique Marketing Tool For Your Business

Podcasts are everywhere nowadays. They are essentially small radio shows, where various personalities discuss a specific topic regarding the genre of said show. The great things about podcasts is that they are easily accessible for anyone and everyone to make, and you can make one on just about anything. This blog is here to give you some inspiration into making your own, as they are without a doubt a very popular trend that more businesses could benefit from. Their popularity is always reaching new heights, and here's why. First of all, everyone is listening to a podcast now. This could be anything, including listening to conversations on the radio on the way to work. The audio format is very accessible for people to get behind. Video is great, and some podcasts use video as well as an audio format. But audio is a lot more 'on the go.' Listeners can access and enjoy a podcast wherever they are, whether that be driving to work as mentioned before, or having a jog or walk. Since podcasts are available on most music and audio platforms like Spotify and iTunes, everyone can access them instantly. But why do people listen to podcasts? Well being that there are so many podcasts that cover a plethora of different subjects, there is always something for everyone. This factor, and people enjoying listening to what other people have to say about what their favourite subjects. Whether it be a review, a discussion or teaching you about [...]

Why a Podcast Is a Unique Marketing Tool For Your Business2020-07-07T13:46:01+00:00

How And Why Video Marketing Is Key For Publicising Your Company

Video marketing is the work that goes into boosting the viewership of your corporate video. Through keyword and pattern research in regards to your analytics, YouTube and website optimisation for your video can be amplified to make sure it reaches as many people as possible. Using keywords, popular tags and a hearty description – corporate videos have never needed SEO work as much as they do today, especially as the internet changes in patterns and themes. Researching the best keywords is imperative into making sure the latest trends and patterns are included in your content. This isn't just video, this is everything on your website and socials. It might sound obvious but if your company specialises in chemicals for example, 'chemical' is your golden word. Utilising this word in different ways with other trending words is how you can get optimising your content to stronger and stronger positions. 'Chemical Manufacturer' or 'Chemical Company' are simple enough phrases to have in your content, but the more combinations you have in them and having as many popular terms as possible to combine to 'chemical' is extremely important. It's also important to make sure you link your content as much as you can. On YouTube, linking your social media channels is a given, but you should always make sure you have as many playlists and other videos link to as many of your videos as you can. Attaching end cards to promote the next best video to your audience when they have [...]

How And Why Video Marketing Is Key For Publicising Your Company2020-08-18T15:13:16+00:00

What is media communications training and why is it important?

Media communications training is a form of specialist communications training, helping individuals whom are to partake in media facing activities, prepare for different media interview scenarios. Training for media communications focuses on a range of content from avoiding common mistakes, focusing on your message, delivering effective presentations and handling different media scenarios. It's there to make you feel comfortable and prepared for whatever is media facing challenge is sent in your direction. Media communications training is useful for a range of different scenarios. Crisis management and media response Having key personnel trained to handle the media in a crisis situation is a critical part of a companies emergency response and emergency preparedness procedures. Having a well trained spokesperson for your company can make a spontaneous situation easier and manageable. This is crucial for any large company looking to maintain good brand identity and reputation. Media communications skills Being able to deflect questions that aren’t relevant and deal with interruptions from pushy journalists when your company’s brand is on the line is another important skill. Media training will teach you how to tailor your message to your audience and keep them engaged in what you have to say, whilst feeling relaxed and confident in your delivery. Camera presentation skills More and more businesses are looking to present their own video content for the launch of new products or for delivering video training exercises. Having key personnel equipped to present on camera, that are professional and clear with their message is a [...]

What is media communications training and why is it important?2023-01-17T09:35:37+00:00

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