LinkedIn is almost definitely the world's most popular social media site for companies networking with different businesses. Compared to the relaxed and personal vibe of other sites like Facebook and Twitter, LinkedIn is the perfect tool for companies in various sectors. This isn't for connecting with friends like most social media, this one is special, and can do so much for your company in comparison to other platforms.  If you and your company don't have a presence on it, you're missing out! We are extremely passionate about the network we have and the connections we make. LinkedIn is a fantastic community and is very opportune for your business. That's why we've put together a guide full of tips to help your company stand out from the crowd on LinkedIn. If you want your digital marketing to step up to the next level, then look no further. Post regularly You would be very surprised to know that many companies don't actually keep their company LinkedIn and professional profiles up to date. The key to staying relevant and being kept in the eyes of your connections is to make sure you're always posting. Of course, keep your posts relevant and don't just post for the sake of it, but make sure it's a few times a week. In fact, many of your connections will love seeing that you're posting weekly, showing that you're always up to something and are keeping busy. Promote your clients Whilst your company page is key for [...]

We all love a good review. Knowing that you and your business delivered service outstandingly to a happy customer is always a great feeling. It's also key to get these reviews shared, to advertise to your future clients to show how good you really are! But we know of an alternate way of showing your feedback to potential clients, one that is very unique and opportune for many companies. We're talking about video testimonials! So many businesses are turning to video testimonials for their marketing campaigns. As video storytellers ourselves, we've put together a guide on why this genius idea is a perfect fit for any business looking to gain some new attention from their feedback. We've been producing our own testimonials this week, so we thought we'd give you a helping hand with yours. A personal touch It may sound obvious, but a video testimonial really is a personal experience for any viewer. Actually having the reviewer sat, talking to a camera and giving an honest opinion feels so much more natural and real. It's almost as if the reviewer is talking to your new viewers one on one. Anyone can write a testimonial, but capturing it on video just gives it that extra special touch. Videos trigger emotions, and if your viewer senses these feelings in the testimonial are real and authentic, they're more than likely to take a keen interest and trust in what is being said. Keep things authentic Authenticity is crucial for video [...]

If you haven't heard of Instagram, you must be living under a rock. Instagram is one of the biggest social media platforms out there, an app that lets its users post images and videos only to their profile. A visual based app, one a lot different to that of Twitter and Facebook. The thing with this platform is how popular it has become in the last couple of years. More and more company's are moving to use this app for their marketing, including us. We've put a lot more focus on Instagram in the past few weeks, and from that we've picked up a few tips and ideas that we want to share with you. If you want to get the most out of as many social media platforms as you can and don't have Instagram, now is your opportunity! Set a business profile First things first, set up a business profile. It is easy to do, set up your account via settings - it's simple and as quick as a flash. What you'll get out of this setting is shiny new contact buttons at the top of your profile for those who are interested in your content to give you a call/e-mail if they so wish. It's also recommended that you post your website link in your main bio, as Instagram will only let you have one hyperlink in your profile as a whole, including posts. Another great plus about doing this is you'll be able to use [...]

At first glance, web analytics can look confusing. Yet, the thing about them is they are absolutely crucial in understanding how your company website is doing, and all of the social media platforms you have accounts for. Social Media is integral for any modern company to be part of, and its what will most likely get you the most traction on the internet. Analysing your analytics week by week is incredibly beneficial to find out what direction you should take your social media and web presence in. We've been looking closely at our own analytics recently and thought we'd share our findings and experiences with you, so you can analyse your data to help improve your company's web traction. Step 1) Set up your sites and trackers You'll probably already be on Facebook, Twitter and LinkedIn for example. To get the most out of social media, we'd recommend getting your company on Instagram and YouTube too, some of our favourites! Its also key to make sure your company is on Google My Business. It's a free service that allows you to have a quick and easy to read page full of your company's details, reviews and work that Google compiles for you. When you have all your social media sites set up, have Google Analytics set up to your website. Analytics is what you'll use most of all to track website traction, it essentially gives you the who, what, when and where of those that are visiting your site. [...]

Health and safety is incredibly important in all industries, particularly in manufacturing, engineering, construction and energy. Large sites, heavy plant and equipment and technical processes, create the need for effective safety communications. To ensure staff and contractors can operate safely. The importance of health and safety has never been more integral in looking after your employees and making sure they maintain a strong and chipper working life. Of course, this can always be regarded as the 'boring' stuff by your staff. You may want to change your health and safety courses or lectures into something a bit more exciting and digestible for your audience, and that's why we're here to tell you that video may be your answer. Watching a video sure beats reading through pages and pages of your safety guidelines. The best thing about video is you can turn those pages into a script that can be translated in a more invigorating way on screen. If you don't believe us, here's an example of one of our health & safety videos for Engie. With that, here's how you can engage your staff with a video production on health and safety. Expansive Formats The best thing about video is that the platform is very expansive, meaning you can delve into different formats of video. As with the example above, animation is a great option for these types of videos. It makes the video a whole lot more colourful and exciting, and with animation the possibilities are endless. That [...]