We’ve all seen them. GIFs are everywhere. Moving images, short animated videos, without sound, that continue over and over on a loop. Often small, and very popular on social media. These little snippets are great for marketing. How so? Well many social media sites are prone to show images and very short videos in their algorithms over longer forms of media. Research has also shown that using a mix of colour and visuals increase the willingness to view the content by 80%. Colourful imagery does really help to increase your audience’s engagement, and having an animated version of these images will only drive this harder. GIFs only last a few seconds, or however long you wish them to be. For this reason, their file size is significantly smaller making the process of uploading and loading them much more efficient and speedier. They're also usually short and sweet, so people don’t spending a minimal amount of time watch them. And if they're as good as they should be, the entertaining and eye-catching nature of them and how you've produced them will encourages viewers to watch more of them. These reasons help them to be a prime piece of content for all kinds of social media platforms. As well as this, due to their small size and unique engagement aspects, they can also work in emails and e-shots or in PowerPoint presentations. So if you're wanting to show a small and short clip to meet these requirements, a GIF is a [...]

Looking to create social snippets for your social media, but not sure where to start? There's a lot of companies that want to create short videos for their marketing but aren't too savvy with how they should make one to a good quality. For that reason, we've put together a video training guide that should help you if you're unsure on how to go through with your own filmmaking. When you’re pre-producing your content, in preparing a script and other assets for example, consider your audience first. Who is your content target at? With that in consideration, this should help you map out how you want your content to be communicated. What type of language will you use? Should any extra context be used to get the message across better for them? Make sure you incorporate all of the important information, you don’t want to miss out anything that is integral to your content. This video training course is here as well to tell you how you set up your camera. Now whether this be a proper camera or just your phone, it’s integral that the settings are set up as you like them, but also in a way that will make your video look as good as it can be.  If you don’t have key lighting and would wish to use natural light, placing yourselves near windows where you can or filming outside is a great substitute. However, never film into a window, as it will cause you [...]

We're in our third and hopefully final lockdown at the moment, and with the country slowly but surely being vaccinated, it definitely feels like we're coming to the end of it. Starting the year strong for businesses is key right now and that's where your marketing and brand can play a key role. We've discussed a lot about how you can keep your business going in lockdown with video marketing, but there's other things you may not even consider that can keep your business presence online alive and well. Google My Business We talk about this often underused platform a lot, but during these times, it's more important than you think. This site is where you set your basic company details that will inform your audience of your key company information. It's fair to say many clients and customers may wonder if your business is open or not, or if your opening times have changed. Making sure these are updated, as well as your contact details if these have changed due to working from home is key to making sure you're letting your audience know you're still there to be contacted. As well as this, posting to your Google My Business is too, as a constant stream of posts lets your audience know you're alive, kicking and still active. It's a great tool if you're not using it, so make sure you are! 2. Re-evaluating your audience You'll already know who your audience is, that's a given. However, with [...]

We're unfortunately in the midst of a second lockdown. It only feels like we've just comes out of the last lockdown, so it has been a big blow for a lot of businesses. It means now, more than ever, companies are going to have to take on this second lockdown by ramping up their digital marketing. Part of this will be engaging your audience with strong and creative video content. We've talked a lot about how you can utilise video in lockdown, but this time we're going to guide you on how you can use DIY video to your advantage during these unprecedented times. DIY video is exactly how it sounds. Do It Yourself video content. Whilst we would always recommend using a video production company to create a high end corporate video, there will be many businesses who don't have the budget or it isn't the right time for them to have a fresh piece of quality work done for them. That's why using your initiative to create and repurpose your own video content may be an easier, and potentially more fruitful option for you. Firstly, if you have any video content already, a good option would be to repurpose the content into something new. For example, you many want to repost the video for your audience. Or, if you're wanting to do something different with it, you could re-edit the video with some of the B-roll footage you have from a shoot that you haven't used. If [...]

Working from home is still a massive part of COVID-19 restrictions, with many having to return home after only being back in the office a few weeks. We've all had to work from home in some fashion this year and we know it can be stressful. The office environment is a place where you can focus, have a more direct relationship with your colleagues and ultimately, have a better work/life balance. But if you are back at home, we have some tips and ideas on how you can work better and feel a lot more focused for the time to come. Having a structure Getting out of your routine at work can be a bit of a pain, especially if it's something that helps you get on with your day better. At home there's a lot more variables, perhaps children to look after that will upset your normal routine. So, before you start your week, make sure you're planning out your day accordingly, taking into account all of the additional factors that are in this routine, and making sure you're getting what you need to be done, done. Stay connected Whether you need to keep in contact with your higher ups or colleagues, it's crucial to stay in touch. A great way to make sure you're always staying connected constantly is to have a meeting first thing on a morning Zoom/Google calls with your workmates. This is great to make sure you're still getting a balance by seeing your [...]