2D Product Animation: What is it?

2D product animation is a type of video production that is a great way to showcase your business product in a truly unique and creative way. 2D product animation unlike provides a 2D visual representation of your product. This format is less in depth than 3D and is better suited to telling a story about the product itself, how it works or how it might interaction with a person or environment. This provides businesses with an ideal animated sales video tool that is completely custom. A 2D animated product video could also be used to provide an animated product demonstration, showing a concept or how a new product coming to market might work. The reason we're so enticed by a lot of the products we see on TV is because so many companies are looking to have their products shown off in a 2D format. It's something different and impactful as it shows the product in a simple and fun format, and fun will always be a key method of grabbing your audience. So is it worth the opportunity having your product shown in this format? Absolutely. 2D animation can really sell something that may be mundane or hard to market just through the style itself. 2D animation is a complicated method of filmmaking and very time consuming. However the results are worth every minute, which is why it is as prevalent today as it ever has been. Good animations are created by experienced motion graphics designers and 2D [...]

2D Product Animation: What is it?2021-09-03T13:51:59+00:00

2D Animated Videos: Our showcase

2D animated videos are as ever a popular video format for my company looking to revolutionise their video marketing. We've put together a few new 2D animated videos for our clients recently, and we thought we'd show them to you. In these video we've created some new character models and various designs, and developed them with some very different companies, as well as some old clients of ours. National Nuclear Laboratory https://www.youtube.com/watch?v=f8RXgXD_S5w https://www.youtube.com/watch?v=tl3D9WAO8so Ardagh Glass https://www.youtube.com/watch?v=bKv7bGYU2zo&t=2s RWE https://www.youtube.com/watch?v=q3yZ0z2lmUA Your Industrial Story Starts Here Press the button. Make the call. Transform your media. +44 (0)113 288 3245 [email protected] Contact Us

2D Animated Videos: Our showcase2021-07-30T12:45:22+00:00

Animated Video Production: The best software available

Looking to get into the world of animated video production? This blog is here to suggest to you the best programmes for 2D and 3D animation services and tips on how to get started in the industry, as there is so much software available. We'll offer our top suggestions, but it really does depend on your personal preference. Animation is easy to start, however it's incredibly difficult to master. The learning process never stops. You can start to create simple animations, then gradually develop your skills and personal style. The first thing you should do is have a look at what's around. Get inspired! What work do you like? Find out how they did it. Researching into other peoples work can give you a good place to start from. Animated videos can be done in many different ways and with multiple programmes, so what's our advice? Well, you should try to make it as affordable as possible, free or low cost programmes are always the best place to start. Most software will offer free trails so if you find one in your previous research that you'd like to try out. Make the most of it and see which works best for you. Blender Blender is a free software that allows you to create professional 3D animations and models with a well laid out interface equipped with a variety of tools. The pros of Blender lay mostly with the range of features the software offers. There's options for 3D shaping, [...]

Animated Video Production: The best software available2021-07-09T10:42:13+00:00

The Best Animated Adverts

We've always said that animated video, be it 2D or 3D, is an incredibly effective way of telling your story and selling your services. We've created many animated videos for these purposes, and it's undeniable to say that the vast array of colour, personality and charisma they have doesn't go a long way. So we've decided to move away from our own animated videos and have a look at some other 2D and 3D animated adverts that have done very well in the mainstream. The Bear and the Hare (John Lewis) What would this list be without a John Lewis Christmas advert? Of course we have to go for a classic, The Bear and the Hare. With a rendition of 'Somewhere Only We Know' by Lily Allen as the backing track, this one is arguably the most popular ad that John Lewis has done. In terms of 2D animation, this looked as though it had just come out of a Disney movie, and perhaps that's why it clicked with so many of us. The 2D animated video looks gorgeous and still holds up today, it's hard to deny this isn't one of their best adverts, or at least one of them. https://www.youtube.com/watch?v=iCmvz8rDYVU Say Hello (Headspace) Headspace is a meditation app that has grown in popularity over recent years. Some of that might be down to their strong marketing, in particular their very fresh looking adverts that have a very distinct style that, if you know the app well, [...]

The Best Animated Adverts2021-06-03T13:01:06+00:00

Why we took on Video Animation Production

As a Video Animation Company, we're very proud of the vast amounts of animation work we've done for many of our clients. Whether that be 2D animation or 3D animation, its a form of video that can communicate a lot of things better than a live action video. So why is that, and why is animated video so important to us? Animated video allows you to utilise lots of different tools to personalise your brand and give it character. It brings a fresh spark and adds something new whilst adding a touch of personality that's different from other types of video production. 2D animated video and 3D animation will stand out to your audience and catch their eye, especially when visualising something new or unseen before. Characters can be integrated within your animations, incorporating colours and creating various styles from cartoon like to a more professional style. Animation can help to simplify topics in a more streamlined and visual way. With the help of a video animation company, you can visualise how processes work, tell a story or take someone on a journey. A 2D model can be used for a high level communication, simplifying complex topics or subject matter that's naturally more unengaging. An animated format can transform this into something that totally different, eye catching and worth watching. Animation allows you to also create any kind of environment or scene. This means you’re not waiting for access or special permissions to film somewhere as you can just [...]

Why we took on Video Animation Production2021-02-23T13:25:17+00:00

Video Animation Company: What To Look For In One

Perhaps you're looking to work with a video animation company to produce an animated video for your business. An animated video can do wonders for your company, revealing what no camera can show with uniquely devised representations of items, figures and information. Of course, where do you start in looking for a video animation company that can create the best 2D or 3D animation possible? Here are some things to consider, and some things to look out for. https://youtu.be/bKv7bGYU2zo It's important to look at the library or portfolio for the video animation company you're researching. That's a given. A good thing to look out for is variety. Has this company created animated videos for a number of different topics and areas? Make sure you look for this under both the 2D and 3D content they have, the more they have under each umbrella, they more they'll feel like they're a jack of all trades and can produce whatever you need from them. Quality is of course integral when looking for a video animation company. You don't want to be paying a lot of money for something that is under par, and many companies will settle for less for budgetary reasons. But if you want your animated video to be as powerful as it can be, then you need to be prepared to spend the money for the quality. Keep your eyes peeled for details in the content you're researching. Are the images/models sharp? Are they unique and interesting? Also [...]

Video Animation Company: What To Look For In One2021-02-03T10:07:29+00:00

How does 2D animation work?

2D animation is a colourful, vibrant and fun style of video with two dimensional graphics and text to tell your story in an engaging and appealing way. But in comparison to other forms of video, there is a lot more work and detail that goes into making a one of these 2D animated videos, and we thought we'd let you in on the production process. Creating a storyboard is a key aspect of 2D animation, this details how the story and message will come together. A graphic designer can then design the images required and the animator uses their skillset to bring these graphics to life by creating movements and transitions. From then, it's time to develop the animation. There are a whole range of programs that can be used to develop a 2D animated video, the one most commonly used is Adobe After Effects, which can be used for a variety of videos types, not even just animation. You can use other, basic tools from other programmes such as Premiere Pro to create simple moving items. This wouldn't be recommended for a high end animation though. Creating models can be done from inside After Effects, but some may like to create each of their models in Photoshop or Illustrator. https://www.youtube.com/watch?v=GNVv5GWrfKA Now it's time to look into how exactly the 2D animation works. The illusion of the models movement is created when singular drawings are sequenced together over time. One second of time is commonly divided into exactly [...]

How does 2D animation work?2020-10-30T16:03:44+00:00

2D Animated Video: Ideas for Content Marketing Post-COVID-19

As the global pandemic is starting to show signs of slowing down, it's comforting to know that very soon we'll be able to all get back to 'normal', but it is worth noting that we will be in a very new world with a new normal. If there is anything the lockdown has shown us, it's that video is the perfect tool for keeping in contact with customers and employees, be that through marketing or just general communication. As the pandemic calms down video will be important now more than ever in a post-COVID-19 world, especially 2D animated video and 3D product animation. A social distancing training video will help to educate staff and contractors on the current guidelines and safe working practices within an office. As we've produced this material for ourselves and clients, our staff and contractors are trained to work safely on site. This makes live action video production on site possible now and in future while the restrictions are in place. Other popular video formats will include either 2D or 3D animated video. We will see a big shift in the way companies sell and market their products and services. For example those companies who once relied on visiting customers across the UK and overseas will probably reduce the amount of business travel they do. Meetings will take place over video conference more frequently, so companies will need a new way to get in front of new prospective customers and engage them. This is where [...]

2D Animated Video: Ideas for Content Marketing Post-COVID-192020-06-08T10:51:22+00:00

How can I best communicate social distancing rules in the workplace

Social Distancing Rules, Communication and Training Social distancing guidance for employers is an integral part of the workplace. With the Government now easing lockdown, guidelines for all workplaces will need to be in place as employers have a duty of care to their employees to ensure that they can work safely. Providing clear communications and training materials in a video format for employees will help to ensure all workers understand COVID-19 related safety procedures. Simple and effective video content will help employees to remain up to date on the latest safety measures being implemented in their place of work. Training videos for social distancing rules in the workplace are designed to be engaging, informative but simple for people to understand. This ensures the guidance can be easily understood and followed through a series of simple steps. Having these videos in an animated format allows for a fun and lighthearted approach to a subject that is quite sensitive due to how the crisis has affected the world. There's a lot of information that should be included in a workplace social distancing video. There are various types of industries and workplaces that need different rules and regulations of what is most appropriate to their place of work. The following social distancing rules and Government guidelines are applicable for all workplaces. Regularly wash your hands for 20 seconds. Avoid touching your face. Use hand sanitiser if you can’t access nearby hand washing facilities. Ensure you keep your workplace clean. Clean surfaces, [...]

How can I best communicate social distancing rules in the workplace2020-06-12T13:48:12+00:00

2D animated video: Why 2D animation video production is an ideal video communication tool

2D animated video production and motion graphics can tell a story in a multitude of ways. With a little bit of imagination, you can create a completely different world using 2D models, for a host of different subjects and stories. 2D animated video is being used a lot more by companies, for both internal communications and marketing and promotional activity. Here are our top reasons as to why 2D animated video works so well as a video communication tool. 1) 2D animation allows you to utilise lots of different tools to personalise your brand and give it character. It brings a fresh spark and adds something new whilst adding a touch of personality that's different from other types of video production. 2D animated video will stand out to your audience and catch their eye, especially when visualising something new or unseen before. Characters can be integrated within your animations, incorporating colours and creating various styles from cartoon like to a more professional style. 2) 2D animation can help to simplify topics in a more streamlined and visual way. With the help of 2D animation services, you can visualise how processes work, tell a story or take someone on a journey. A 2D model can be used for a high level communication, simplifying complex topics or subject matter that's naturally more unengaging. A 2D animated format can transform this into something that totally different, eye catching and worth watching. 3) Animation allows you to also create any kind of environment [...]

2D animated video: Why 2D animation video production is an ideal video communication tool2020-06-09T12:47:09+00:00
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