How does 2D animation work?

2D animation is a colourful, vibrant and fun style of video with two dimensional graphics and text to tell your story in an engaging and appealing way. But in comparison to other forms of video, there is a lot more work and detail that goes into making a one of these 2D animated videos, and we thought we'd let you in on the production process. Creating a storyboard is a key aspect of 2D animation, this details how the story and message will come together. A graphic designer can then design the images required and the animator uses their skillset to bring these graphics to life by creating movements and transitions. From then, it's time to develop the animation. There are a whole range of programs that can be used to develop a 2D animated video, the one most commonly used is Adobe After Effects, which can be used for a variety of videos types, not even just animation. You can use other, basic tools from other programmes such as Premiere Pro to create simple moving items. This wouldn't be recommended for a high end animation though. Creating models can be done from inside After Effects, but some may like to create each of their models in Photoshop or Illustrator. Now it's time to look into how exactly the 2D animation works. The illusion of the models movement is created when singular drawings are sequenced together over time. One second of time is commonly divided into exactly [...]

How does 2D animation work?2020-10-30T16:03:44+00:00

2D Animated Video: Ideas for Content Marketing Post-COVID-19

As the global pandemic is starting to show signs of slowing down, it's comforting to know that very soon we'll be able to all get back to 'normal', but it is worth noting that we will be in a very new world with a new normal. If there is anything the lockdown has shown us, it's that video is the perfect tool for keeping in contact with customers and employees, be that through marketing or just general communication. As the pandemic calms down video will be important now more than ever in a post-COVID-19 world, especially 2D animated video and 3D product animation. A social distancing training video will help to educate staff and contractors on the current guidelines and safe working practices within an office. As we've produced this material for ourselves and clients, our staff and contractors are trained to work safely on site. This makes live action video production on site possible now and in future while the restrictions are in place. Other popular video formats will include either 2D or 3D animated video. We will see a big shift in the way companies sell and market their products and services. For example those companies who once relied on visiting customers across the UK and overseas will probably reduce the amount of business travel they do. Meetings will take place over video conference more frequently, so companies will need a new way to get in front of new prospective customers and engage them. This is where [...]

2D Animated Video: Ideas for Content Marketing Post-COVID-192020-06-08T10:51:22+00:00

How can I best communicate social distancing rules in the workplace

Social Distancing Rules, Communication and Training Social distancing guidance for employers is an integral part of the workplace. With the Government now easing lockdown, guidelines for all workplaces will need to be in place as employers have a duty of care to their employees to ensure that they can work safely. Providing clear communications and training materials in a video format for employees will help to ensure all workers understand COVID-19 related safety procedures. Simple and effective video content will help employees to remain up to date on the latest safety measures being implemented in their place of work. Training videos for social distancing rules in the workplace are designed to be engaging, informative but simple for people to understand. This ensures the guidance can be easily understood and followed through a series of simple steps. Having these videos in an animated format allows for a fun and lighthearted approach to a subject that is quite sensitive due to how the crisis has affected the world. There's a lot of information that should be included in a workplace social distancing video. There are various types of industries and workplaces that need different rules and regulations of what is most appropriate to their place of work. The following social distancing rules and Government guidelines are applicable for all workplaces. Regularly wash your hands for 20 seconds. Avoid touching your face. Use hand sanitiser if you can’t access nearby hand washing facilities. Ensure you keep your workplace clean. Clean surfaces, [...]

How can I best communicate social distancing rules in the workplace2020-06-12T13:48:12+00:00

2D animated video: Why 2D animation video production is an ideal video communication tool

2D animated video production and motion graphics can tell a story in a multitude of ways. With a little bit of imagination, you can create a completely different world using 2D models, for a host of different subjects and stories. 2D animated video is being used a lot more by companies, for both internal communications and marketing and promotional activity. Here are our top reasons as to why 2D animated video works so well as a video communication tool. 1) 2D animation allows you to utilise lots of different tools to personalise your brand and give it character. It brings a fresh spark and adds something new whilst adding a touch of personality that's different from other types of video production. 2D animated video will stand out to your audience and catch their eye, especially when visualising something new or unseen before. Characters can be integrated within your animations, incorporating colours and creating various styles from cartoon like to a more professional style. 2) 2D animation can help to simplify topics in a more streamlined and visual way. With the help of 2D animation services, you can visualise how processes work, tell a story or take someone on a journey. A 2D model can be used for a high level communication, simplifying complex topics or subject matter that's naturally more unengaging. A 2D animated format can transform this into something that totally different, eye catching and worth watching. 3) Animation allows you to also create any kind of environment [...]

2D animated video: Why 2D animation video production is an ideal video communication tool2020-06-09T12:47:09+00:00

2D Motion Graphics & 3D Animation Video Production

2D Motion Graphics and 3D animation video production can tell a story in a multitude of ways. The possibilities of animation are endless. With a little bit of imagination, you can create a completely different world using characters, environments and a host of different subjects. Whilst a video production is still one of the most popular choices of video format out there, 2D and 3D animation is being used a lot more by companies, for both internal communications and marketing and promotional activity. Here is one of our client testimonials to explain why this format is beneficial for many types of companies and purposes: Why should your company use animation video production to deliver your message? There's plenty of reasons, for both 2D and 3D. Both can come in useful for different purposes and intent, so let us break it down for you. Animation can be used to create anything, meaning you aren't tied down by the limits of live action video. Animation can help to simplify topics in a more streamlined and visual way. The worlds and characters created can be used in exciting and enjoyable ways, therefore making this a fun format. Animation allows you to utilise lots of different colours to personalise your brand. It can be used to for just about any purpose you can think of. 2D Motion Graphics Animated video brings concepts to life that text or [...]

2D Motion Graphics & 3D Animation Video Production2019-11-19T09:47:25+00:00

Calling all manufacturers, engineers and construction companies! Why animation is crucial for your business…

If you work in any of the manufacturing, engineering or constructions sectors, you may already know how opportune video can be to your business. But within this, there's one type of video that is perfect for these sectors more than any other, and that is animation. The great thing about animation is that the possibilities are endless. You can pretty much do whatever you want and depending on what sector you are in, animation can assist in telling your story in various ways. We've put together this blog to demonstrate how an animated video can really benefit your company. Demonstrating a process The great thing about animation is that it can do things that a live video just wouldn't be able to do. 3D Animation is great for showing a technical process, or trying to showcase something in a particular way. Guides or 'how to's' are perfect examples of this. Say you want to demonstrate the creation of a product on an assembly line. It might be hard to show the process because it's too fast, hard to visualise or too technical. Animation will allow you to break down the process or object and simplify it so it's easier to understand. Using layers will also allow the viewer to see underneath or behind something to see a process that's enclosed or out of view. This helps to create something informative and more in-depth but made more simple to showcase or explain. Environments Animation allows you to create [...]

Calling all manufacturers, engineers and construction companies! Why animation is crucial for your business…2020-06-03T11:56:39+00:00

The Best Videos for Manufacturing and Engineering

It's a given that the manufacturing and engineering industries are evolving incredibly fast, especially with technological advancements and the talented people joining them. It's also a given that there are many more talented individuals who are looking to get into this line of work, with specified university courses being one of the best methods of education and preparing these people for the future. Yet even with these prospects, there are many opportunities for these industries to educate and inspire those who may not be too savvy on the subject. It just so happens that one of these opportunities is video, our favourite! You may be wondering how video can help your manufacturing or engineering business? How can it help your audience understand and get on board with who you are, and what you do? What type of video should you use to educate and showcase your company? Well, you've come to the right place. Video is our medium, and it can be yours as well. The Flagship or Brand Video Possibly the most integral type of video you could use for your company. This video should be all about you. Tell your audience who your company are, tell them what you do, but most importantly, tell them why. Why you do what you do, what makes you tick. This is the perfect way to give a top-tier presentation forward of yourselves and your brand, and it's also the best way to share your story. Let your audience know why [...]

The Best Videos for Manufacturing and Engineering2019-04-17T16:43:39+00:00

The Beginners Guide To Animation

This article will cover everything from the best programmes for 2D and 3D animation and tips on how to get started in the industry, there is so much software available. We'll offer our top suggestions, but it really does depend on your personal preference. Animation is easy to start, however it's incredibly difficult to master. The learning process never stops. Don't be disheartened. As Maya Angelou said, "All great achievements require time." You can start to create simple (but awesome) 2D animations, then gradually develop your skills and personal style. So where to start? The first thing you should do is have a look at what's around. Get inspired! What work do you like? Find out how they did it. Researching into other peoples work can give you a good place to start from. Animation can be done in many different ways and with multiple programmes, so our suggestion?... Start low cost Free or low cost programmes are always the best place to start. Most software will offer free trails so if you find one in your previous research that you'd like to try out. Make the most of it and see which works best for you. Blender  Blender is a free software that allows you to create professional 3D animations and models with a well laid out interface equipped with a variety of tools. The pros of Blender lay mostly with the range of features the software offers. There's options for 3D shaping, unwrapping, real time 3D/game creation [...]

The Beginners Guide To Animation2019-04-17T16:50:31+00:00
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