It's the start of a new year, and you're ready for your company to take a bold and sharp new turn with your marketing. How do you best present the story of your company? Your values and ideals, in the form of something exciting and engaging? There's an instant answer for this, and it's video. For us, the best part of the video production process is working with you to deliver that story. For you, it may be the same, and that's why if you're planning to use video for your company this year, we want you to get the most out of the experience. Since this will all be new for you, or possibly a return to video, we want to provide a guide on what you can really get from the experience other than just a shiny new video at the end. Start your company's year off right and make the most of it! Embrace your vision The team you'll be working with need to know from the get-go what your vision is. This is where you can explain properly how you want your brand and values demonstrated in your video, how you want your story to be told. State your goals, and also tell them what you don't want. The aim is to get your story as perfect as possible, so you need to be crystal clear with them. Work with a specialist It's important to remember that video production companies do this all the time. With [...]

Social Media is without a doubt the biggest factor in digital marketing and promotion for your business, and as a video production company we believe that film works well hand in hand with these platforms. Visual media catches the eye a lot more, and a moving image can say just as many words as a status update! User generated content is something that shouldn't be missed out on, something that can really ramp up your engagement online in a social media setting. Of course if you're wanting to do something more high-end and polished outside of social media, we'd say you should seek out a professional to produce something that your brand deserves. Alas, there are many businesses that don't have the means to produce DIY videos for their company, or they just don't have the time. Well have no fear, as we're here to bring you a little list of some of the best filmmaking apps for your smartphone to get you started on your way, quick and easy! 1. Adobe Premiere Clip We're a big fan of this app, having talked about it a lot before, but it's worth a special mention again. It's free, easy to use and quick. What more could you want? A pocket sized version of Adobe Premiere, it saves you having to upload all of your footage to your desktop - making it easier to get your content up onto social media from your phone. 2. Celtx Shots You won't want to [...]