NPOWER

Corporate Motion Graphic Video With An External Marketing Purpose

Project Info

Client npower Business Solutions
Skills Motion Graphics

Project Description

Here at Shot Blast Media productions we work with each business closely to fully understand your business, gauging the areas that work, and those that need some development.

By understanding pressures on your business our talented production team can tailor video content to aid your business to fully flourish online. This process of development and partnership is the core reason our client satisfaction rate is so high, we understand that each business has an individual need and therefore will need an individual solution. Corporate creativity with a solution focus is our expertise.

For this project we collaborated with UK-based electricity generator and supplier of gas and electricity, npower limited.

The company consists of numerous sections, as they deal directly with homes and business. Marketing and brand development is a high priority, they’re needed to clearly differentiate and build awareness for each separate sector within the one organisation.  One section of the B2B (business to business) side our production team worked with, to help improve their external communication through creative video, is npower Business Solutions (nBS), an energy solutions provider for around 22,000 industrial and commercial customers; all ranging in size, from medium, to some of the largest companies within the UK.

nBS’s customers are split into two categories based on their requirements; ‘Strategic’ and ‘Mid Market’.

Companies within the strategic category usually consume 10GWh and above, these businesses often have a dedicated energy or environmental manager to maintain their complex portfolios and requirements.

Those that fall into the mid market category consume up to 10GWh, these customers generally have a slightly younger demographic of energy managers who are also responsible for a number of other purchasing requirements alongside energy.

The brief outlined three objectives for the video;

  • Generate awareness of the service in a clear and concise way – There is a lack of knowledge. People are unaware that npower offered this kind of service. The company wanted to boost public knowledge in an engaging way. As the information is quite technical, other forms of non visual distribution had not met expectations as they were quite disengaging.
  • Reinforce company’s credibility as an energy solutions provider. People trust video advertisements. This imagery and technical information demonstrates the areas of support available to those in need of energy solutions. The offer of a full service or individual elements outlines versatility of nBS. This engaging format helps to build a relationship with viewers through breaking down a usually confusing process into visual bite size points that they can refer back too efficiently. It not only works to inform viewers of the areas they’ll need to consider when developing a project but also how they can seek support in each.
  • Generate leads – Like all investments, the end goal is leads and conversion. In recent years video has topped surveys as marketing professionals’ preferred content. Over 50% claim that is has the best statistics in terms of return on interest (ROI) for their business.

Shot Blast Media aimed to create a 2/3 minute motion graphics video for this service named ‘Connect+. The service essentially works to connect new commercial builds to the energy grid and generally get them up and running as efficiently as possible. Current customers of npower were not fully aware of this service – this film production strived to offer npower Business Solutions (nBS) a tool to raise awareness and help inform potential customers of the range of services available to them.

By creating an engaging video production, in the form of a motion graphic, Shot Blast are able to break down the technical knowledge into understandable sections with relevant imagery – increasing user engagement and retainment – hopefully resulting in an increase of lead generation for the team.

So, what are the results?

It’s still early days for the motion graphics animation video, however so far npower have commented that they’re really pleased with the results, the look and feel of the production has a professional quality. As such they’ve mentioned that they’re looking to commission more videos to continue with the revamped style we have designed for them. The company stated that we brought something fresh and innovative to the table bearing in mind that the brief was quite fixed.

We at Shot Blast Media productions look forward to future film and video solution based collaborations with npower!