How has Video Production changed?
Video has come a very long way in the last decade, especially in how it is being utilised for business. Whilst many companies use video for external marketing, video can be used internally. For example, internal health and safety videos are very popular for various different sectors – as they make the process of learning and understanding these guidelines a lot more enjoyable and digestible.
It’s also interesting to see how videos are made today, compared to years ago. Mobile phones are being constantly updated with the best cameras possible every year, and now people are making Video Productions with these. Of course, for a professionally made video a proper team with high end equipment is needed, but for small social media like videos, it has never been easier to make one than from the palm of your hand.
With the advances in technology comes different types of video format. 2D animation, 3D animation and Drone Videography to name but a few are becoming just as prominent as Video Production. But what can make your video extremely ambitious is combining these formats to deliver your purpose in more unique and interesting way. Wanting to show the process of a product in a technical way that would be very challenging to do in a Video Production? We’d suggest using animation, but that doesn’t mean your video has to be all animated. Playing with different combinations of video to tell your story can allow you to explain what you want with different methods and from multiple points of view.
Finally, Video Production companies are now a very prominent business type in this day and age. With the evolution of video and the need and use for it in the daily lives of businesses, having a company that specialises in these services is crucial. To get your video just right, to deliver it to your standard and quota is incredibly important. Your story has to be told in the best of ways, and to have a team behind your back every step of the way to tell your story is what can turn your corporate video into something truly spectacular.