Video Production is possibly the most popular form of video out there. There are so many stories that can be told in an array of different ways but what a video production can offer you is something rather special. But don’t take it from us! Take it from one of our clients, Joel Cooke – who had a video production made for his company, Cooke Plastering:
What a video production can do is benefit your company in which ever way you want to steer it. A visual experience is a lot more engaging then writing – we’re sure you’ll agree. Visually getting across your information and vision of course can be done well with images too, but video gives you a more personal and enlightening experience, allowing you to see the whole picture than in just one still.
Why should you use Video Production in your marketing?
As mentioned above, Video is extremely engaging and more appetising than an image or a chunk of writing, but why is that?
- Recipients of video communications are more likely to fully absorb the intended message.
- Research has also suggested that people react to video positively as it feels more personal.
- Video is more effective as it can communicate in seconds what might have taken multiple paragraphs to write.
- It can spread training messages without costly sessions and seminars.
- Video is always available in the future for people to refer back to – email is often deleted.
- Video is accessible from a variety of devices from desktop to mobile.
- Video offers the chance to create emotive content that increases engagement.
Of course, we all enjoy going to the cinema or sitting down in front of our TV to watch something, to switch off from the outside world and view something that could be super insightful, entertaining and a spectacle. And that’s why video is perfect. Snapping up your audiences attention can be done in an instant with a video. Here’s a couple of our Video Productions that have been used to tell an enriching take on our clients stories:
How has Video Production changed?
Video has come a very long way in the last decade, especially in how it is being utilised for business. Whilst many companies use video for external marketing, video can be used internally. For example, internal health and safety videos are very popular for various different sectors – as they make the process of learning and understanding these guidelines a lot more enjoyable and digestible.
It’s also interesting to see how videos are made today, compared to years ago. Mobile phones are being constantly updated with the best cameras possible every year, and now people are making Video Productions with these. Of course, for a professionally made video a proper team with high end equipment is needed, but for small social media like videos, it has never been easier to make one than from the palm of your hand.
With the advances in technology comes different types of video format. 2D animation, 3D animation and Drone Videography to name but a few are becoming just as prominent as Video Production. But what can make your video extremely ambitious is combining these formats to deliver your purpose in more unique and interesting way. Wanting to show the process of a product in a technical way that would be very challenging to do in a Video Production? We’d suggest using animation, but that doesn’t mean your video has to be all animated. Playing with different combinations of video to tell your story can allow you to explain what you want with different methods and from multiple points of view.
Finally, Video Production companies are now a very prominent business type in this day and age. With the evolution of video and the need and use for it in the daily lives of businesses, having a company that specialises in these services is crucial. To get your video just right, to deliver it to your standard and quota is incredibly important. Your story has to be told in the best of ways, and to have a team behind your back every step of the way to tell your story is what can turn your corporate video into something truly spectacular.