YouTube Optimisation and Video Marketing

A strong video marketing strategy can be the difference between no interaction on your video content to an immeasurable amount.

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Video Marketing

Using keywords, popular tags and a hearty and full description – corporate videos have never needed this SEO work as much as they do today. YouTube SEO and social media video marketing is incredibly important in your marketing strategy on these different platforms. Our video optimisation services analyses and researches your audience, understand what they search for, and explores content they like etc. With this research we will revamp your video descriptions and features to reach a bigger and better audience than what you had.

YouTube SEO and Ranking Factors

  • Creating descriptions that tie in with relevant product pages on the website. We create and implement a suitable template for all of your videos including keywords, URL links to your site and social media.
  • Keyword titling is hugely important. We input our tried and tested tagging system from our research.
  • Adding end cards (to boost and build your subscribers) plus linking to other related videos is key. We create impactful end cards so your viewers will be bouncing around all of your different videos one after the other. This ensures people stay on your channel for longer.
  • Using this information and keywords we will create a personal Blogger and Google Site and replicate the content here to boost Google’s optimisation of your content. This can also be done on Blogspot, Tumblr and WordPress.
  • Creating and setting up new playlists, so your viewer can be automatically taken from one video to another without having to do a thing. A perfect way to get a multiple of your videos seen by those looking for what you specialise in.
  • Designing thumbnails, a way in which your viewer can be grabbed by your content as soon as they see your channel. Made with a professional and unique look to drive home your values and identity before the viewer watches your video.
  • Post content via your social media platforms with premium optimisation to boost your views and engagement and thus lead to conversions.

How can we help with your video marketing?

We can support you with the following video marketing functions:

  • YouTube management
  • Video uploads to YouTube
  • Video uploads to other social media channels
  • YouTube SEO work
  • Blog posts to improve SEO
  • Social media posts to improve brand awareness
  • And more!

Contact us today to find out how we can help your business videos stand out!

Frequently Asked Questions

YouTube video Optimisation is the process of improving a video’s visibility and engagement on YouTube. It involves making sure that your videos show up in search results, have an attractive thumbnail, are properly labelled and categorised, have relevant tags and descriptions, and make use of annotations.

All these elements help to make sure that your videos get seen by the right people and can be shared with others. Optimising a video for YouTube also helps to increase watch time, which is important for ranking on YouTube’s algorithm. By following best practices for optimising your videos, you can ensure that they reach their full potential.

Video marketing is becoming an increasingly important part of a successful digital marketing strategy. With the rise of social media platforms, video content has become more popular than ever before. It allows businesses to engage with their customers in a more meaningful way, and it helps them to build trust and loyalty.

Video marketing can help businesses to increase their visibility online, reach a wider audience and drive more traffic to their website or social media channels. It also helps businesses to communicate their message effectively, promote their products or services, and create brand awareness. Video content can be used for everything from product demos and customer testimonials to educational videos and tutorials.

Video marketing is an effective way to engage with customers, build brand awareness and increase sales. It can be used to create a wide range of content types, from promotional videos to educational tutorials and product demonstrations. With video marketing, businesses can reach their target audience in a more personal and engaging way.

There are many types of video marketing available to businesses today. These include explainer videos, product demos, educational tutorials, customer testimonials and promotional videos. Each type has its own purpose and can be used in different ways to help businesses reach their goals. By understanding the different types of video marketing available and how they can be used effectively, businesses can ensure that they are getting the most out of their video campaigns.

SEO stands for Search Engine Optimisation. It is a process of optimising webpages and websites so that they rank higher in search engine results pages. SEO involves the use of various techniques, such as keyword research, link building, content optimisation, and more. It is an important part of digital marketing and helps businesses to increase their visibility online. SEO can help businesses reach their target audience more effectively as well as drive more organic traffic to their websites.

YouTube optimisation is an important part of making sure your videos get the best possible chance of ranking on YouTube. It involves making sure that your videos are properly optimised for search engines, as well as ensuring that they are engaging and have high quality content.

There are a number of different techniques you can use to make sure your videos rank higher on YouTube, such as using relevant keywords in your title and description, creating interesting thumbnails, using tags to categorise your video and more. By taking the time to properly optimise your videos, you can ensure they stand out from the competition and get the views they deserve.

YouTube optimisation is an essential part of any digital marketing strategy and it is becoming increasingly important for businesses to take advantage of this platform. YouTube optimisation involves the use of various techniques such as keyword research, video titles and descriptions, tags, annotations, thumbnails and more to ensure that your videos reach the right audience.

Additionally, YouTube optimisation can also help you increase your visibility on the platform by improving your search engine rankings and helping you build a loyal following. With YouTube optimisation, you can make sure that your videos reach the right people who are interested in what you have to offer.

Blogging is a great way to boost your SEO efforts and increase visibility for your website. Blogs can help you reach a wider audience, improve your website’s ranking on search engines, and build relationships with potential customers. When done correctly, blogging can be an effective tool for driving organic traffic to your website.

Blogs are also an important part of any digital marketing strategy as they give you the opportunity to share valuable content with readers that is relevant to their interests. Additionally, blogs can be used as a platform for link building, which helps to improve the authority of your website in the eyes of search engines. Blogs are also a great way to showcase your expertise in a particular industry or topic and establish yourself as an authority figure in the eyes of potential customers.

Social media posts are an effective way to create brand awareness and reach a wider audience. With the help of social media, businesses can share information about their products and services, interact with their customers, and build relationships with potential customers.

Social media posts offer various benefits to businesses such as increased visibility, better customer engagement, improved customer loyalty and trust, higher conversion rates, and more. Through social media posts, businesses can also gain insights into what their target audience is looking for and use this information to create more effective marketing campaigns. Additionally, social media posts can be used to drive traffic to websites or other online platforms.

  • Videos can create a more personable and relatable feel to your products or services
  • Customers who watch a video are 70% more likely to purchase from you
  •  A series of regular videos sustains your relationship with your audience
  • 80% of millennials consume video content when researching a purchase decision
  • You’ll get a huge SEO boost from releasing video content on your specific products or services
  • Websites with video are 53X more likely to land on the first page of search results
  • Video content performs best with most algorithms, based on the fact it captures a viewer’s attention for longer
  • YouTube is the #2 search engine and it shares data with Google
  • Videos are a consumers’ favourite type of content to see from a brand on social media
  • Viewers can retain about 95% of information they received from a video

Social media video production is a form of marketing that involves the use of videos on social media channels.

There are many reasons why a company would want to produce a video on social media channels. The most common ones are to increase brand awareness, attract new customers, and create an emotional connection with their audience.

Social media is a vital tool for businesses to maintain their online presence. It is the platform where they can interact with their customers, post updates and generate leads.

For video-based social media, Facebook and Instagram are the best platforms. The former has 1 billion active monthly users while the latter has 700 million monthly active users.

The main reason why Facebook is preferred over Instagram for video posts is that it allows videos to be longer than 15 seconds which means more content can be shared in one post.

On the other hand, Instagram may not be as popular as Facebook but it does have some advantages for video marketing such as its fast growing user base and its visual nature which makes it easier to create engaging content that grabs attention.

YouTube SEO is a very important part of digital marketing. It helps to increase the visibility of your video and increase its organic traffic.

YouTube SEO is not just about optimising the video for search engines, it also includes optimising the title, description, tags, and other metadata. The goal is to make sure that when people search for videos on YouTube or Google, your video will appear in their search results.

The process can be broken down into three steps: On-page optimisation, off-page optimisation, and link building.

As part of the service, we will optimise your videos for you, allowing you to get the best engagement on your video content.

Video Marketing
Our YouTube Channel

Looking for regular, affordable video production and digital marketing
content for your social media channels and website?

Our video production and digital content marketing packages are designed for companies requiring affordable, regular content for social media purposes. This content focuses on short snippets of video combined with our YouTube search engine optimisation (SEO) set up. This combination will help to boost your YouTube channel, by posting regular content and drive traffic to your website. These short snippets will also provide additional visual content for social media channels.

Find out more about our video production & digital marketing packages

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