Video content has been on the rise in the last few years and is an incredibly important part of marketing for any and every brand, especially video marketing for small businesses who need to make an impact on their audience.
There are so many benefits to using video content on your website and social media channels, and it is a must to have videos representing your brand and business.
One of the main benefits of using video marketing is that video content makes it easier for customers to learn information about your products or services.
96% of people turn to videos to learn more about a product or service, making video content incredibly important when informing your audience and helping them decide whether to buy from you.
Around 78% of marketing professionals say videos helped increase sales, meaning that videos about products or services will definitely help with your sales strategy.
Video content is also ideal for watching on mobile devices, and it is shown that more than 75% of all videos are played on mobile devices.
This means that your videos need to be optimised for mobile and social media purposes to make sure the majority of your audience will see it.
Having a video on your website is also really important, and it has been shown that including a video on your landing page can boost your conversion rate by up to 80%, which is a great incentive to create an engaging video for your business.
Note also that users spend 88% more time browsing on websites that have videos. Creating a few one minute videos for your main website pages really can make a huge difference to your audience.
As well as this, 64% of consumers purchase a product after watching social videos created by brands. Just look at the success companies get from short form content on TikTok to know just how important video marketing is for businesses nowadays.
Using video marketing also makes telling your brand story easier. Videos are so much more memorable to viewers than text or imagery, and 80% of users can recall a video ad they viewed in the past 30 days.
The average person is predicted to spend 100 minutes per day watching online videos, so make your brand video one of them.
Shot Blast Media specialises in creating spectacular and memorable videos for businesses and brands.
Our new video production subscription service is perfect for regular video content for websites and social media channels.
We can help you create regular, affordable content to boost your social media platforms and website SEO.
We can produce product or service videos, internal communications videos, interviews, how-to videos, customer testimonials, health and safety videos, Q&A’s and so much more!
Find out more about our affordable video production services here, starting at just £650 per month!
Contact us today to learn more about how we can help with your video marketing strategy:
0113 288 3245 | [email protected]