Behind the scenes can be a small, yet powerful tool for your company. Think about the ‘behind the scenes of your business’ what’s behind the factory or office doors? Lotty will give you the lowdown in this video course, taking you through how you can use your behind the scenes content to maximise your marketing capabilities. Back to courses Downloadable Content Members Forum
Reviews for your services can offer you a lot more than just shining praise. In this course Lotty will show you how you can use reviews to boost your SEO ranking, how you can use them on social media, and the plethora of sites you can have your reviews shown, allowing your name to be out there as much as possible. Back to courses Downloadable Content Members Forum
Deciding what to post on social media can be tough. There are so many variables to consider. Like, what type of content should you post on what platform, at what time, and how to sell your post to your followers. Lotty is here to guide you on a few basics and good rules to follow to help you maximise anything you post on social media. Back to courses Downloadable Content Members Forum
LinkedIn is a fantastic platform and one of our favourites. If you're fairly new to LinkedIn, Sam will help give you a head start on some of the basics to help improve your LinkedIn marketing. For example giving you tips on how to utilise your personal and company profiles together and the types of content you could be posting. Back to courses Downloadable Content Members Forum
Sam will take you through how to use and get the best out of an often overlooked social media platform, Google My Business. Looking at Maps, GMB’s insights page and the different types of content you can post to it, if you haven’t used this platform before, this course will get you started. Back to courses Downloadable Content Members Forum
This course will instruct you on how to use your basic web analytics to benefit your business and to evolve your marketing going forward. Sam will guide you through the basics of using google analytics and how to record them in a spreadsheet. These tips will help you start to build an understanding of analytics to improve the future of your marketing. Back to courses Downloadable Content Members Forum
In this course Sam will take you through basic and simple Search Engine Optimization tips you can use to strengthen your online presence. Going through analytics and using YouTube as a platform for your SEO, you’ll pick up some neat techniques you can start using right away. Back to courses Downloadable Content Members Forum
Have a great piece of content that you want to market to its fullest potential? In this video course Sam will take you through a simple format to model your social posts. What structure should you utilise and the use of a hook to make your posts more engaging. Back to courses Downloadable Content Members Forum
This informative course will give you the know-how on a variety of different types of marketing videos you can use for your business. Looking at the company brand film, the video case study, social snippet content, explainer videos and how-to instructional videos. Lotty will go through each and explain why these videos are integral for your business' marketing. Back to courses Downloadable Content Members Forum