Corporate Video Production for Business: A Practical Guide to Creating Powerful Content

In today’s digital-first world, corporate video production for business is one of the most powerful tools you can use to connect with customers, build brand awareness, and drive conversions. Whether you’re a start-up, a growing SME, or an established brand, investing in corporate video production for business gives you a strategic edge.

At Shot Blast Media, we help businesses create meaningful and professional video content that reflects their goals, voice, and audience. From smartphone filming to full-scale productions, we empower teams to get creative and confident with video—regardless of budget or experience.

Why Use Corporate Video Production for Business?

Great business videos do more than showcase a product or service—they create connection. Here’s why video works:

Engagement: Viewers retain 95% of a message when they watch it in a video (compared to 10% when reading text).
Trust & Credibility: Seeing real people, places, and processes builds authenticity.
SEO Power: Websites with video are 53x more likely to appear on the first page of Google search results.
Versatility: From websites and LinkedIn to email campaigns and exhibitions, one great video goes a long way.

Whether you’re promoting your business, training your team, or educating customers, video helps simplify and amplify your message.

Creating Video Content for Your Business: Where to Start

You don’t always need high-end gear to produce quality corporate video production for business. In fact, your smartphone is a powerful tool. Here’s how to get started:

1. Set Your Camera Up for Success

Clean Your Lens: A simple wipe improves clarity.
Use the Back Camera: It offers better resolution.
Shoot in 1080p or 4K: Higher resolution means sharper footage.
Use Manual Settings: Control exposure, white balance, and focus for professional results.

2. Nail the Lighting

Natural Light: Film near windows or outdoors when possible.
Avoid Harsh Shadows: Use soft, diffused lighting.
Golden Hour Magic: Early morning or late afternoon light gives a cinematic glow.

3. Stabilise Your Footage

Use a Tripod or Gimbal: Avoid shaky shots for a more professional look.
Two-Handed Grip: If going handheld, stay steady and move with purpose.

4. Improve Your Sound

External Microphones: Lavalier or shotgun mics make a huge difference.
Quiet Location: Reduce background noise for cleaner audio.
Record Separately If Needed: A second phone or mic app can work wonders.

5. Plan Your Shots & Story

Write a Simple Script: Focus on key messages and benefits.
Create a Shot List: Plan angles and transitions.
Tell a Story: Structure your video with a beginning, middle, and end.

6. Edit for Impact

Use Apps Like CapCut, VN Editor or LumaFusion: These mobile apps are powerful and user-friendly.
Add Music and Text: Keep it on-brand and on-message.
Keep it Short: 60–90 seconds is ideal for social and website use.

What Types of Business Videos Can You Create?

At Shot Blast Media, we specialise in a wide range of business video formats:

Brand Films: Show who you are and what you stand for.
Product Demos: Perfect for explaining how your service or product works.
Client Case Studies: Real-world results from your happy customers.
Training Videos: Onboarding, safety, and internal communications.
Social Media Videos: Snackable content to boost reach and engagement.
Explainers & How-Tos: Break down complex topics with ease.

Done-For-You or DIY? We Support Both.

If you want a professionally shot video, we offer full production services—concept, scripting, filming, editing, and delivery. But if you’d like to shoot your own content and just need a little guidance, we also offer:

Video Training Courses: Learn to create business videos using your smartphone.
Content Strategy Support: Whether you need help planning one campaign or a full year’s worth of impactful video content, our team can help you build a roadmap aligned with your business goals.
Digital content marketing packages to boost your social media platforms and website SEO.

Why Choose Shot Blast Media?

We’re not just about producing video—we’re about helping businesses grow. Based in Leeds and with over a decade of experience, we’ve supported everyone from industrial companies to creative agencies.

Our team includes professionals with BBC training and broadcast-level expertise, ensuring that every video we produce meets the highest standards of storytelling, production value, and clarity. This background allows us to bring cinematic quality and creative direction to every project, whether you’re filming a short explainer or a full brand campaign.

and background in industrial storytelling give us a unique ability to make even the most complex message engaging and accessible.