Beginner Level: Key Aspects For A Great Video Strategy

In this new Alchemy of Film video course, Lotty, Director at Shot Blast Media, will explain the key aspects you should include in your video strategy. Having a video strategy is so vital for companies today in order to help achieve business goals and stand out to your audience. In this video, Lotty will run through the following:How to align your marketing and video strategy with your business goals How to look for the gaps on where video can support ie brand overview, products, services and segment videosHow to post and create regular content for best results The importance of using a variety of platforms for your audience and create specific content for thoseUsing YouTube and Google My BusinessesTesting and measuring using Google & YouTube Analytics to track performance Let us know what else you'd like to learn on our Alchemy of Film video courses this year! Back to courses Downloadable Content Members Forum

Beginner Level: Key Aspects For A Great Video Strategy2024-01-25T09:56:29+00:00

Beginner Level: Using Google My Business To Improve SEO

In this new Alchemy of Film video course, Maddy, Digital Marketing Executive at Shot Blast Media, will show you how to use Google My Business to improve SEO for your business. You will learn how to add images, post new business updates, and how to check analytics including direction requests, number of calls, messages and website clicks. Using Google My Business regularly will help to push your website up to the top of search results. Let us know what else you'd like to learn on our Alchemy of Film video courses in the future! Back to courses Downloadable Content Members Forum

Beginner Level: Using Google My Business To Improve SEO2023-10-24T10:37:44+00:00

Intermediate Level: LinkedIn Top Tips & Tricks For Your Business

In this new Alchemy of Film video course, Maddy, Digital Marketing Executive at Shot Blast Media, will show you how to use LinkedIn effectively for your business. After watching this video course, you will know how to efficiently set up a LinkedIn showcase page linked to your LinkedIn business page in order to showcase specific sectors of your company. Maddy will also show you how to create a LinkedIn carousel post and how to use the scheduling tool too.Let us know what else you'd like to learn on our Alchemy of Film video courses! Back to courses Downloadable Content Members Forum

Intermediate Level: LinkedIn Top Tips & Tricks For Your Business2023-09-07T07:35:55+00:00

Beginner Level: Using Tools On Photoshop

In this Alchemy of Film video course, Maddy, Marketing Executive at Shot Blast Media, shows you how to use some of the main tools on Adobe's Photoshop. Photoshop is a really useful tool for digital marketers looking to create unique content and assets for social media. In this video, Maddy explains how to use the magic eraser tool, eyedropper tool, shape tools and freestyle drawing tool. Let us know if you'd like to learn more about using Photoshop for marketing! Back to courses Downloadable Content Members Forum

Beginner Level: Using Tools On Photoshop2023-07-18T14:21:42+00:00

Intermediate Level: How To Make An Engaging YouTube Thumbnail on Canva

In this months Alchemy of Film video course, Maddy will be showing you how to create an engaging YouTube thumbnail on Canva. Canva is a fantastic free tool to use to create easy, yet engaging, designs for marketing purposes, including logos, videos, social media content, posters, documents, presentations, infographics, and so much more. Making sure your YouTube video is clickable and appealing to your audience is vital to the success of your YouTube video. Watch our intermediate Canva video tutorial here to get to know Canva better. Check out our YouTube channel for more inspiration. Back to courses Downloadable Content Members Forum

Intermediate Level: How To Make An Engaging YouTube Thumbnail on Canva2024-01-04T08:13:59+00:00

Beginner Level: How To Make A YouTube Shorts Video

On this Alchemy of Film video tutorial, Maddy from Shot Blast Media will show you how to create a YouTube Shorts video from your phone. You will learn how to upload a video, how to add music, text and filters, and how to schedule your video content. YouTube Shorts is a new feature by YouTube that allows users to create short-form videos up to 60 seconds long. It has been designed to help content creators quickly produce and share engaging video content on the platform. With its easy-to-use tools, users can easily upload and edit videos, add music, and share their creations on the platform. YouTube Shorts can also be used for marketing purposes as it provides an effective way of reaching out to potential customers in an entertaining way. Let us know what you want to see in next months video tutorial! Back to courses Downloadable Content Members Forum

Beginner Level: How To Make A YouTube Shorts Video2024-01-04T08:14:38+00:00

Beginner Level: How To Use The Best Hashtags On Social Media Posts

In this Alchemy of Film video tutorial, Maddy from Shot Blast Media explains how to find the most popular hashtags for social media use, specifically on LinkedIn. She will also show you how to create a hashtag content bank and why this is useful when posting on your social media channels. Hashtags are vital to the success of certain social media posts and they help to reach a wider, relevant audience, as well as increasing engagement on your channels. Watch the video below to learn more. Back to courses Downloadable Content Members Forum

Beginner Level: How To Use The Best Hashtags On Social Media Posts2024-01-04T08:15:35+00:00

Intermediate Level: How To Design Content On Canva

In this Alchemy of Film video tutorial, Maddy from Shot Blast Media explains the basics of Canva and how to use this free platform to design content for your social media platforms. Canva is a great tool to use to create easy, yet engaging, designs for marketing purposes, including logos, videos, social media content, posters, documents, presentations, infographics, and so much more. Maddy discusses how to create videos on Canva, how to make logos, how to add elements into designs, and also how to download your content to use. Back to courses Downloadable Content Members Forum

Intermediate Level: How To Design Content On Canva2024-01-04T08:16:44+00:00

Intermediate Level: Twitter Top Tips & Analytics

In this Twitter training video, Maddy from Shot Blast Media will explain how to use analytics on your Twitter posts, how to find relevant people to follow whilst increasing your own followers, how to keep on top of Twitter trends, and how to retweet posts. In this Alchemy of Film Video, you will also be shown how to pin your top posts to your profile, and how to make an engaging Twitter profile homepage. Back to courses Downloadable Content Members Forum

Intermediate Level: Twitter Top Tips & Analytics2024-01-04T08:20:08+00:00

Beginner Level: How To Use Instagram Highlights

Instagram Highlights on your business profile page are really important to show your audience what you are getting up to and that you are active on social media. Highlights mean that you can save your Instagram Story for longer than just 24 hours so your consumers can see it on your page. In this tutorial, Maddy from Shot Blast Media will show you how to create and edit your Highlights effectively. Back to courses Downloadable Content Members Forum

Beginner Level: How To Use Instagram Highlights2024-01-04T08:18:40+00:00