What are the pros and cons of using video content over static designs?
Video content is a more personal and engaging way to tell a story. Video content provides more information than images because it includes sound and motion. This makes it easier for people to understand the story being told.
It can also be very simple to create video content. Video content can be created at any time, in any place, and with minimal equipment, (phones are great for this!)
TikTok is a great example of short, easy content to make, with a larger potential reach than most other social media platforms.
TikTok is a social media app that allows users to create and share short videos with others, founded in 2016.
Since its founding, Tiktok has been downloaded on over 500 million devices, making it one of the most popular apps of all time.
Users can then add filters or special effects onto their video to make it more interesting and attractive to other viewers.
The great thing about TikTok is that the app is very user friendly, making filming and editing videos very fast!
Another pro to using video content is that it is more engaging, more persuasive and can be used in a variety of ways, unlike static images.
This is great when creating paid video ads, as you can target this to a specific audience, and get your message across effectively, and this is just one reason why video ads are becoming increasingly popular in the digital marketing world.
Video ads can be used in many different ways, such as promoting new products, telling stories, showing behind-the-scenes footage of the company’s employees, or increasing brand awareness.
Statistics show that video ads are generating more revenue than static ads, and although they can be more expensive to create than static ads, they have a higher conversion rate, and capture the audience’s attention for longer periods of time.
Video content can also easily be reused, which makes it great for all sorts of different social media channels, which nowadays favour video content more than images.
Want to find out more about creating effective video content for your business?
Contact Shot Blast Media today! [email protected]