Promotional marketing video content is so important for businesses today.
So much content that we see is video, meaning that if you have a video produced for your company, it needs to stand out from the crowd.
This type of video is all about creating a ‘movement’ and engagement in your brand. Themed around a topic this video should educate and inspire.
This type of video should engage the viewer and make them central to the story to ensure your message has maximum impact.
Marketing and promotional videos should use good emotional storytelling techniques, to help start good conversations and engagement in the brand.
But how do you make a stand out marketing video?
The first step is to find out what your audience wants to see. What could bring them value?
Then, you need to create a story that your audience will be emotionally invested in.
If there are no emotional aspects to the film, and the audience feel like it isn’t relatable for them, they won’t enjoy it.
You need to think about making a good call to action in the video. What do you want your audience to do after watching the video? Buy a product? Share the video with their friends? Donate to a charity?
How long do you want the video to be? Is the video for TikTok, Instagram, Twitter, Facebook, LinkedIn? This will all make the length of the video vary.
Shorter content usually performs better, so we recommend a promotional video between 30 seconds and 3 minutes.
Where are your audience most likely to see your video? Or can the video be modified for different platforms to reach more people?
Next, you need to choose the style of video. Do you want to use animation or live action? Is it a drama, comedy, or documentary? What style will impact your audience the most?
Next, you will need to write a detailed script and create a storyboard with the shots you want to use. This will need to be intricate so when the video production starts, it is an easier process for the film team and they know exactly what to do.
At Shot Blast Media, we produce spectacular marketing and promotional videos for businesses nationally and internationally.
If a picture paints a thousand words, just imagine what promotional video can do. You only need to look on social media to recognise the power of media and its impact on business as we know it.
Up-to-date kit keeps us agile and allows for seamless working, across many locations in the most compact of set-ups, using small teams to maximise efficiency and productivity.
Post-filming, the magic kicks in to transform our footage into a piece of premium and compelling film.
Our BBC background ensures a high-quality broadcast experience on every project, working in sync with your company goals and strategy, shaping your campaign through video content that’s within your budget and delivers results.
We’re an award winning video production company, and we’ll help you transform your vision from concept to reality with world-class video campaigns.
Find out more about how we can help you create your next compelling story here.