Social Media Video Production is a type of video you’ll be more than likely used to seeing on social media. Any type of video you find on any social platform fits this bracket, and usually marketers use specific types of video to fit the style of the average social media audience member. These are often short snippets, or even longer videos that may have a particular purpose for being on social media in the first place. So let’s have a deeper look at social video production.
Social snippets are a quick-fire form of video perfect for social media. The popular ones we all seem to see are those of the popular app Tik Tok, and that form of video has spread across to other platforms, inspiring content creators to make more of these short and easily digestible videos for their marketing. Something that doesn’t take too long to watch but can still pack a punch. It saves everyone time, and can really get inside your audience’s head. Video works best when it’s short (unless it is for a specific purpose like a training video for example) so it’s important to remember NOT to cram every message into one video. Break it down, make it more accessible for your audience so they are leaving each video with one simple overall message or call to action.
There are lots of ways that social media can play a big part in delivering key video clips. We always talk to clients about using the best from what you have already. In our opinion short clips (ie 5/10 seconds) of video to enhance a post about an event; or a clip of a person or product in action specifically for social media ONLY, can be self shot. These types of clips don’t need to be professional. They are ‘in the moment’ types of video content. Keep them basic and keep them authentic.
These types of clips should be delivered by key people within the company. These should be key personnel with a good profile within the company and online. Someone recognisable is perfect for social video production. They will often have a large network which is advantageous for social posts. We see so many company social posts are too generic and lack that personality which is often the main thing that creates the engagement in the first place. It’s important to ensure you understand the company tone of voice but give yourself the opportunity and flexibility to be creative, it will work wonders.
Through our own content we’ve noticed that including an embedded video within a blog, or using VIDEO within the subject line, it will get more engagement. Essentially you want to create a never ending circle when it comes to your online content, moving your audience from one place to another. This will give your content momentum, it helps to keep things fresh and it makes you memorable.
These tips are relevant for every single social video production strategy, no matter what your business does. Working these into a plan is a good place to start if you haven’t done so already. It’s important to remember though that this is just the start. The more specific and detailed you can be with your social video production, relevant for your business and your target audience, the better your content will work for you.
To find out how you can create the best social media videos for your business, visit our video training page to find out how you can partake in one of our courses.