These tips will help you use your videos in the most effective way online. Case study videos are a simple engaging way to promote your work. Looking for a visual way to convey your great work to customers and prospects?

1. Add the video onto your website

By featuring a case study video on your website, it’s the same as having a 5* review…but in a visual form.Instead of telling people that you’re good at what you do, let them sit back, relax and watch a short clip of it coming straight from your happy clients!

2. Target your audience

So now it’s on your website, it doesn’t stop there. Now you’re ready to share it on social media.Where does your ideal clientele hang out online? Knowing your audience is one of the most important parts of business.

If you know what platforms your audience are on and share your video accordingly you’ll reap the benefits in the form of engagement and hopefully enquiries!

3. Send your video out in email strategies

Do you use email marketing strategies or send out a monthly/weekly newsletter? Adding some video content will help to increase engagement with your content and share the amazing work that you do!

If you follow these tips, your video views will soar simply from the fact that you’re targeting the right people in the right places. If your youtube is linked back to your company website, the engagement and shares will increase your website in terms of search engine optimisation (SEO)…but that’s a topic for another day!