You’ve used Facebook, Twitter, LinkedIn… but is there a social media platform you may be unfamiliar with, and it’s right under your nose. Google My Business is an extremely underused platform that deserves more love, for everything it can do for your marketing. So, what exactly is it?
Google My Business is essentially a free social media service that you can sign your company up with in an instant. Many companies will have the base of the platform already when your company is being established in general online. For example, if you ever search a company on Google, a section will appear in the search results on the right of the screen giving the base information of your company. This is Google My Business, and it is more influential than you think.
Those results you see when searching for a company will apply to yours as well when people are searching for your business, so it’s important to make sure your information is up to date. So set up your Google My Business account, and when you have, you can manually set up all your contact information and also set your opening times. But this is just the start of this platforms features.
Google My Business has it’s own free web page for you once you sign up. A separate page with all of your details on, which can be edited however you like. It’s rather simplistic but it gives you a new way of optimising your company and posts for the web. As well as this, you can see all of the insights and analytics of how people got to your Google page. This is great as it adds an extra chunk of side analytics to your main website analytics, offering you chance to see new keywords that your visitors may have searched in order to get to your Google site.
Google Maps is also implemented into this platform, letting users see where your premises are in an instant and also giving them a view from what your HQ looks like from outside using street-view. Depending on the quality of your SEO, your map results can come above all of your competitors on Google Maps, and having an up to date and in depth Google My Business site can help to optimise your keywords and Google ranking even further to do this.
You can also post features you may post on your usual socials, and also post photos and videos that will come up immediately when someone searches for your company on Google. You can keep track on how many people view your posts as with any other social media platform, but with photos they are all in one place and they are much easier to see how many impressions they’ve had. You’ll also get email updates when your posts or photos exceed a certain number of views on a post, so you know exactly what is doing especially well.
Finally, Google My Business houses your Google reviews, Google’s biggest feature for your company. You can get your reviews on most platforms nowadays, but Google is by far the best platform to get them. More than likely, any new prospects will search your company first on Google, and seeing your reviews pop out as soon as the visitor sees your site in the search results, will impress them right away. So, when a client is about to post a review, make sure you ask them to do it via Google.