Video production has become an integral part of corporate communication strategies.
From promotional videos to training materials, corporate videos serve various purposes and cater to different audiences.
What is corporate video production?
Corporate video production is essentially video commissioned by businesses, companies and organisations for their own sales and marketing purposes.
It includes advertising content designed for all digital channels such as websites, social media, sales meetings, exhibitions etc.
If a picture paints a thousand words, just imagine what corporate video can do. You only need to look on social media to recognise the power of media and its impact on business as we know it.
Why should you use corporate video?
People buy from people, swayed by messages with meaning and constantly on the hunt for a great story.
The different types of corporate videos
Understanding the different types of corporate videos and when to use them can greatly enhance the effectiveness of your video content.
- Promotional Videos
Promotional videos are designed to showcase your company’s products, services, or brand image. They can be used for marketing campaigns, product launches, or to create brand awareness.
- Explainer Videos
Explainer videos are concise and engaging animations or live-action videos that explain a concept, product, or service in a simplified manner. They are ideal for introducing complex ideas or processes to your target audience.
- Training Videos
Training videos are used for employee onboarding, skills development, or safety protocols within an organisation. They provide a cost-effective and consistent way to deliver training materials across multiple locations.
- Testimonial Videos
Testimonial videos feature satisfied customers sharing their positive experiences with your company’s products or services. These testimonials help build trust and credibility among potential customers.
- Company Culture Videos
Company culture videos offer an inside look into the values, mission, and work environment of your organisation. They can be used for recruitment purposes or to strengthen relationships with existing employees.
- Event Highlight Videos
Event videos are useful for when you’re hosting a conference, seminar, or any other corporate event. Capturing its highlights in a video is a great way to promote future events and showcase the success of past ones.
When deciding which type of corporate video to create, consider factors such as your target audience, message objectives, budget constraints, and distribution platforms.
A well-planned video strategy that utilises the appropriate types of corporate videos can effectively engage viewers and achieve desired outcomes for your business.
How can we help?
Shot Blast Media is an award-winning video production company based in Leeds, West Yorkshire.
With vast experience of filming on all kinds of sites, from power stations to factories, construction sites to multiple shop floors, we’re familiar with challenging work conditions and site limitations.
Up-to-date kit keeps us agile and allows for seamless working, across many locations in the most compact of set-ups, using small teams to maximise efficiency and productivity.
Post-filming, the magic kicks in to transform our footage into a piece of premium and compelling film.
As the top-rated corporate video production company in Yorkshire, we work with organisations large and small across the UK and the world, telling your story.
Watch some of our latest corporate videos here:
Corporate video showreel
Corporate case study video
Industrial corporate video production
Promotional manufacturing business video
Corporate video production Yorkshire
Promotional brand film
Transform your vision from concept to reality with world-class video campaigns.
Contact us today to find out more about how we can help with your next corporate video production.
+44 (0)113 288 3245 | [email protected]