In the exciting world of video production, our tools aren’t just gadgets – they’re the keys to our creativity. They help us shape stories and capture audiences.
Quality filmmaking equipment directly translates to elevated production value. Crisp visuals, smooth camera movements, and innovative shots contribute to a professional and polished end product.
The video production industry is highly competitive, and staying ahead requires a commitment to excellence.
Employing the best filmmaking kit not only ensures that a production meets contemporary standards but also positions the team as innovators, capable of adapting to evolving industry trends.
Meet the minds behind the magic:
Tom, Camera Operator and Editor: Tom guides us through the dynamic capabilities of our tools, finding the perfect balance between stability and versatility.
Byron, Camera Operator and Editor: Byron takes us to new heights with his expertise in drones, transforming how we see and experience storytelling.
David, Creative Director and Producer: David reveals the subtle magic of reflectors, shaping light to add depth and vibrancy to our visual narratives.
Join us on a journey through the gear that defines our craft, as we hear from these voices behind our stories.
Tom, Camera Operator and Editor: “My favourite bit of equipment is the ronin gimbal rig because it creates a steady image while also being versatile and dynamic.
You can change the settings in the gimbal to create a similar shot to a slider or fly around a room like a drone.
However, as with all grip equipment, the gimbal is a specific tool for specific needs, and a tripod shot or handheld might work better to suit the needs of the image.”
Byron, Camera Operator and Editor: “The drone is obviously my favourite piece of kit.
Modern day filmmaking is significantly different to how we shot films decades ago. Although the equipment we use provides 4K and higher quality images than the average phone, the framing, shot type and story can be established through a mobile phone to which everyone owns.
Drones can be used to get shots where the audience says WOW! and that’s the reaction I love. ‘How do you do that?’, ‘How high can you go?’, ‘Can you shoot and take photos at the same time?’
I get asked these questions on every shoot. Cameras are great, but I never get questions on what ISO I use!”
David, Creative Director and Producer: “A reflector is my favourite piece of filmmaking kit. A reflector does what it says on the tin, it reflects light on a person or object to help increase the amount of light.
Sometimes the light source you have is not enough, so you can bounce it off that light and also the reverse. Use it as a negative fill to block the light if there is too much coming from a window or the sun.
My favourite use of a reflector is the shiny gold side, using this outside to reflect the sun creates an intense spot of orange.
It’s great to create a ‘sunset effect’, and we used this a lot last year on a series of power tool shoots.
We were positioned each day in the shade against a wall, so we bounced this magnificent spot of orange onto the yellow products to create a significant highlight effect against the dark background.”
In the world of video production, these tools aren’t just gear; they’re our creative partners. They help us explore new stories and push the limits of innovation.
As we keep pushing boundaries and discovering new ways to tell stories, each piece of equipment shows our dedication to innovation.
investing in good camera equipment and filmmaking kit is not merely a choice; it’s a strategic decision to uphold the standards of creativity and professionalism in the dynamic realm of video production.
It empowers filmmakers to tell compelling stories, captivate audiences, and leave a lasting impact in an ever-evolving and competitive industry.
Find out more about behind the scenes of video production.
Learn more about our creative team.
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