What does interactive video mean?

Interactive video production is an ideal tool to help enhance a corporate video that requires some interaction and input from the user. Interactive videos provide the viewer the ability to click, on a desktop, or touch on mobile devices within the video for an action to occur.

What is an interactive platform?

An interactive video platform is one which allows or relates to a continuous two-way transfer of information between a user and the central point of a communication system, such as a computer or television.

How does interactive media work?

Interactive media is a method of communication in which the program’s outputs depend on the user’s inputs, and the user’s inputs affect the program’s outputs. Interactive video can provide a number of different clickable actions in relation to the content that is being watched. 

What is interactive video in educational technology?

You can use interactive video for training purposes. Courses can be put together with this technology to create short videos asking questions and giving tasks for the use to complete. These could be through using quizzes, perfect for virtual training courses, these combine a mix of buttons and branching paths to create a quiz in which your audience can be assessed on certain topics.

What questions are asked in interactive video?

The possibilities are endless in terms of the types of questions you can ask. You can have your basic multiple choice questions, or you can go further and use visual questions. This would entail asking a user to pick from a variety of image choices relating to the questions you have asked. You could also use a single image and add clickable hotspots so users can answer a question and click on a specific part of the image that correlates to the question.

How do you use interactive video production for your marketing?

Interactive video is an incredibly innovative tool for marketing. In a digital world, businesses are looking to find new and inventive ways to revolutionise their digital marketing. Interactive video production can offer a new way to promote your brand. For example, an e-brochure can be designed using an interactive video, and will allow your customer to decide what they want to know more about. They can click on a number of options that route through a series of questions, links, videos etc to present them with different outcomes. This interactive layer offers another form of engagement with your audience, giving them the control to make choices and decisions about what they want to see. This is empowering for companies who want to guide customers through a series of short questions, ultimately presenting them with the best products or outcomes.