Pandrol Track Systems Marketing Video Production
Pandrol came to us with the request of creating a range of product marketing video productions for their rail fastenings. Due to the various sizes of the products Pandrol isn't able to showcase their systems at exhibitions, and this is where we came in.
Pandrol wanted their products to be shown in practise, on a physical rail track. It's always key to see a product in use, fulfilling it's purpose. We went down to Tuxford to shoot the equipment in motion, using a range of shots to capture the products in action. We used close-up angles detailing the fastenings as well as wide angles to show the employees of Pandrol hard at work!
Pandrol are looking to roll this out with future product sets, meaning it's an ongoing project for them. They have been delighted with the results so far. Prospective customers have found the videos that have been turned into interactive system biographies at exhibitions very helpful.