You would have seen the endless marketing campaigns for the new Barbie movie (2023), starring Ryan Gosling and Margot Robbie, but what do you think about them?
Marketing a movie like Barbie has definitely got to be a fun job! All the pink, glitz and sparkles…
Barbie has been an iconic brand for decades, captivating the hearts of children and adults alike with its range of dolls, accessories, and imaginative playsets.
In recent years, the marketing strategies surrounding Barbie have evolved to encompass various platforms and techniques to reach a wider audience.
From traditional advertising methods to innovative digital campaigns, Barbie has proven itself as a master in creating buzz and excitement around its cinematic ventures.
Marketing plays a crucial role in the success of movies and films. It is not enough to simply create a great movie; it also needs effective marketing campaigns to reach its target audience and generate buzz.
In today’s competitive entertainment industry, where countless movies are released each year, marketing becomes even more essential.
Successful movie marketing can have a significant impact on box office performance. A well-executed campaign can drive ticket sales by building anticipation before release and sustaining interest throughout its theatrical run.
Moreover, positive word-of-mouth generated by effective marketing efforts can lead to increased viewership beyond the initial release period.
Greta Gerwig’s take on ‘Barbie’ will spread the iconic brand to a lot more consumers who otherwise would not connect with the Barbie franchise.
One of their more extravagant marketing campaigns includes being able to stay in Barbie’s Malibu DreamHouse.
The bright-pink mansion, which was leaked on Twitter by a photojournalist, features an infinity pool, outdoor dance floor, and access to “Ken’s” wardrobe.
You’ll be able to book a stay in the DreamHouse from the 17th July, and it will accommodate up to two people. Does it take your fancy?
Have you spotted any of their bright pink billboards? They’re hard to miss!
What else has been spotted by the public?
As well as pink, sparkly buses, brands have collaborated with Mattel, the maker of Barbie, to make Barbie Xbox controllers, Barbie makeup, Barbie heels, Barbie suitcases, Barbie toothbrushes, Barbie candles and so much more!
By employing a combination of traditional advertising methods along with innovative digital strategies, the marketing team ensures that every new release becomes an exciting event that captures the hearts of audiences across the globe.
What do you think about their marketing campaigns and brand collaborations? Too much to market one film or just enough pink for you?
Let us know!
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