Interactive video production is an ideal way to help enhance a corporate video production that requires some form of interaction and input from the user. Interactive videos provide the viewer with the ability to click using a desktop or a mobile device within the video for an action to occur.
An interactive video platform is one which allows or relates to a continuous two-way transfer of information, typically between the user and the central point of communication system such as a computer or a TV.
Interactive media is a method of communication in which the program’s outputs depend on the user’s inputs. Interaction video can provide a number of different clickable actions in relation to the content that is being watched.
Interactive video production is a new way to promote your brand. You could use an interactive video to create an e-brochure. This will allow your customers ultimately to decide on what type of content they want to learn more about. They could click on a number of different options that route them through questions or to videos or to different websites. This extra layer of interactivity offers a different level of engagement, ultimately giving your audience more control over the decisions about the type of content that they want to see. This is really empowering also for companies who want to guide customers through a series of short questions and then route customers to different options.
You can use interactive video for training purposes courses can be put together with this type of technology to create short videos asking questions and giving tasks for the audience to complete. This could be through a quiz for example, perfect for a virtual type of training course mixed with buttons and branching paths. A quiz can guide your audience and get them assessed on different types of topics.
The possibilities really are endless in terms of the types of questions you can actually ask. You can have basic multiple choice type questions, or you could go a bit further and use a visual type of question. This would get the user to look at an image and then pick from a variety of different choices. You could use a single image and add clickable hotspots to it for example, so the user can answer a question by clicking on a specific part of that image.