What type of content should you make?
Your DIY video should of course be relevant to your company but also your point should be concise and easy to understand. Then you should decide what kind of content to make with all of this in mind. We have a couple of suggestions and ideas that may really click with your audience.
Boomerang is insanely popular, especially in conjunction with Instagram. Boomerang allows you to create short clips where the footage goes back and fourth in a continuous loop, creating a satisfying little animation. Perfect for team videos we’d say, but Boomerang is pretty universal, you can use it for anything and it’ll look great!
Whether it’s on Facebook or Instagram, a video story is always good for your audience, giving them an insight into your company’s day-to-day life. The great thing about stories is that these social media channels are always adding new ways to customise them. Whether that’s adding polls, Q&A’s and soundtracks, you can be sure there’s a lot to get your teeth into with them. They only last 24 hours too, so your audience will always want to get in on them while they can, giving your stories plenty of attention!