Adding Video To Your Digital Marketing Mix

Intro Hi there, it's Sam from Shot Blast Media. We've put together a new series, which we're calling 'Adding Video to Your Digital Marketing Mix', which will map out a journey for you and your company on how you can utilise your videos in a digital marketing area. Mapping Your Customer Journey Mapping your customer journey will help you understand the stages in your customer relationships, including research, consideration, purchase, post- purchase and loyalty. Along the way you’ll identify touch points where your customers come in contact with your company and brands, as well as uncovering obstacles that prevent them from moving forward in their journey. Look for opportunities where different messaging sources – email, video, website, social media, direct mail – can move your customer down the path to purchase. There's a lot to choose from, so the possibilities are endless! Enhance the Customer Journey As you identify touch points, you’ll begin to see where video can tell a story, answer questions or create excitement. You might find gaps in messaging that a well-timed demonstration or behind- the-scenes video (live action or animation) could fill better than an email message or straight web copy. Similarly, you might discover places in the journey where contacts frequently stall – perhaps a strategically positioned video might help nudge them along more effectively than your existing touch point? It's all about stepping into your customer's shoes! Set Specific Goals You don’t have to spend a year [...]

Adding Video To Your Digital Marketing Mix2019-09-17T15:29:45+00:00

Top 5 Tips on utilising Video Aftercare

Intro Hi guys, it's Sam from Shot Blast Media, I'm here to reveal to you a weekly mini series for if you've just invested in a killer video, and want to know about the best methods of effective video aftercare. You ready? Let's go.Get Behind The Scenes Giving your audience a gaze into what you do and your working life can make all the difference to your relationship with them, it offers something personal for them and you can use facebook to make some live streams of you working, create an Instagram story or do a live office Q&A, the possibilities are endless.The Front Reel You want to try to sum up the whole video and attract your viewers attention in one shot. Be conscious of the image you choose. It could be the difference between keeping or losing engagement throughout your video. Viewers will normally decide in the first five seconds if they want to continue watching, so make it count!Knowing Your Audience It's integral to know who your target audience are before you start promoting your video. It's important to consider what time they are active, what social media they use the most, what the age range is and what kinds of language they use. This is going to help massively in shaping your video and the promotion of your business.Targeting Influencers Having a targetted influencer can be oh so handy in promoting yourselves. If an influencer, I.e someone with a large and reliable follower account shares your [...]

Top 5 Tips on utilising Video Aftercare2019-09-16T10:31:02+00:00

How to make your Health and Safety Communications more engaging

Intro Relevance Simplify Your Content Creativity Accessibility Ambassadors Your Industrial Story Starts Here Press the button. Make the call. Transform your media. +44 (0)113 288 3245 [email protected] Contact Us

How to make your Health and Safety Communications more engaging2019-09-16T10:31:47+00:00

10 Ways To Optimise Your YouTube Channel

Intro Google’s video platform has a seemingly endless reach, consisting of over a billion users. So many people are now engaged with video that your company has an opportunity to hone in on that potential and use a variety of platforms to filter your product. These optimisation tips will help ensure that your Youtube channel isn't letting your killer video down and help give your page a fresh, interactive flare – which hopefully will result in an increase of activity. A Sleek Design Like with every visual brand, you need to appeal to the senses. The look of your channel is the first impression the viewer will have. You need to work on grabbing their attention and making them interested in what your company looks like. Ideally, you want a banner or channel art – make it funky but still specific to your company. Secondly you want your logo in the top left corner, make sure it stands out from your art channel, so people can get to know your brand. Next, linking all of your social accounts. To increase activity on all social profiles, making all of your profiles visible on your channel art allows your viewers to research a bit more into your company once they've viewed your page. Ensuring links are visible and easily accessed will mean that your viewers can easily guide themselves to your site and hopefully connect with you on all accounts! Description/ Profile Information Firstly, insert [...]

10 Ways To Optimise Your YouTube Channel2019-07-31T15:29:57+00:00

How to develop your Social Video Strategy

Intro Eight billion daily video views on Facebook. Over 1 billion YouTube users. Social video is beginning to dominate almost every platform—and it’s only getting bigger. Between extraordinary moments caught on camera, pop culture phenomena, big-budget videos, and unexpected viral hits, there are millions of videos competing for your audience’s eyes every day. Can yours stand a chance of winning any attention? Growing an audience and engaging with customers through social video can be a reality for any business. In this guide you’ll find insights and advice that will help you tackle social video, from planning and creating content, to distributing your videos and measuring the impact they have on your business. What Do You Want To Achieve? Producing videos for social requires an investment of time and money— an investment that your business will want to see a return on. Knowing what you want to achieve from the start will help you narrow down content ideas, measure success, and make the most of your investment in video. Every video you create should be aligned with an overarching business goal, such as creating brand awareness, rewarding loyalty, increasing brand advocacy, driving entries to a contest, or generating leads. Get Creative Unless you’ve hit a viral homerun with one of your advertisements (think Old Spice), people aren’t logging on to social media hoping to find commercials for your product or service. Instead, try creating videos that educate, entertain, or inspire people in order to [...]

How to develop your Social Video Strategy2019-09-16T10:32:29+00:00

Creating a Video Brief Checklist

Intro Hi it's Sam, from Shot Blast Media. So, you’ve decided to use video within your business... but how do you convey your expectations to your creative agency? Shot Blast Media work with company’s every step of the way to increase efficiency and ensure expectations are met! This series will take your through the most important questions to discuss whilst creating a video brief. Once all of these are answered, you’ll be sure that your business and production company are all on the same page to kick start the process. Brainstorming What's the purpose? What's your end goal? Start with the challenge you want to approach in your business. Once you're able to outline the 'what,' the rest will start to fall into place. Who's your audience? Once you're clear on the 'what,' 'who' you're targeting should become obvious. Think about: What appeals to your target audience? What do they usually engage with? What do they already know about the subject? Where will the video be distributed? Now you've got an outline of your ideal audience, you need to do some research into how to best connect with them. The more you know about your audience, the more likely you are to receive engagement. Will your video be internal, external or both? Would you share it on social media platforms? If yes, which ones? Will it be exhibited at trade shows? Presentations? Meetings? On the company website etc? These questions will shed light on the [...]

Creating a Video Brief Checklist2019-09-16T10:33:14+00:00

Using Video To Engage Effectively With Your Staff

Intro This series will take a look at how use can use video to effectively engage with your staff. Let's not waste any time, let's get right to it! So video presents an engaging opportunity to share vital messages and communicate in a more personal way than traditional internal communications. This video aims to outline some of the many opportunities that using video can offer to organisations in helping get employees on the same page. Video messages can now be spread throughout an organisation in seconds to any number of devices. Using video for internal communications finally makes sense thanks to the ease of online distribution - saving both time and money by becoming instantly accessible to employees and integrating perfectly with their daily online experience. Key benefits of using video internally In response to Melcrum’s recent survey on the use of video in internal communication, 93% of 1,200 respondents believe that video has become a vital part of internal communication. Corporations of all sizes in all sectors are looking at video to enhance their internal communications. Companies such as IBM, Airbus and Lloyds Banking Group are all using video in this way. Video can provide a number of key benefits to organisations: Recipients of video internal communications are more likely to fully absorb the intended message. Video is more effective as it can communicate in seconds what might have taken multiple paragraphs to write. Video can eliminate many in-person meetings, handouts, e-mails and documents. [...]

Using Video To Engage Effectively With Your Staff2019-07-12T10:14:40+00:00

Top 5 Tips for Appearing on Camera

We all know that feeling when the heat is on and that lens is staring you in the face, It’s easy to lose sight of the task at hand and get flustered. Relax! This series is here to guide you through techniques that will ensure your message and personality translate through to your audience. Intro Prep Work Now, there’s a fine balance between being prepared and being an over scripted robot. We don’t expect you to be over rehearsed and rigid - your personality is important! We suggest that you prepare a few queue points and phrases that you want to include that will help you deliver a clear message when you’re called to action. Think about: What is the storyline? Why should your viewers care? Where is the selling point? Dumb it down, can anyone understand the concept you want to convey? Dress Code It sounds simple, but really it makes a difference. If you don’t feel comfortable - you can guarantee you won’t look it. Go for a professional but comfortable style - well fitting but conservative. Here are some do’s and don’t to guide you. Solid Pastel Colours work well on camera. If you have a pastel outfit that draws in the compliments - it’s likely to be a perfect on screen outfit. Avoid wearing all white, it’ll make your face look overly bright Also, avoid wearing all black, it’s usually too harsh with the rest of the setting. Avoid [...]

Top 5 Tips for Appearing on Camera2019-07-12T10:18:25+00:00