The Video Brief Checklist

Intro https://youtu.be/bEGpOy4hluo Hi it's Sam, from Shot Blast Media. So, you’ve decided to use video within your business... but how do you convey your expectations to your creative agency? Shot Blast Media work with company’s every step of the way to increase efficiency and ensure expectations are met! This series will take your through the most important questions to discuss whilst creating a video brief. Once all of these are answered, you’ll be sure that your business and production company are all on the same page to kick start the process. Brainstorming https://youtu.be/DQdnK6ovFL8 What's the purpose? What's your end goal? Start with the challenge you want to approach in your business. Once you're able to outline the 'what,' the rest will start to fall into place. Who's your audience? Once you're clear on the 'what,' 'who' you're targeting should become obvious. Think about: What appeals to your target audience? What do they usually engage with? What do they already know about the subject? Where will the video be distributed? Now you've got an outline of your ideal audience, you need to do some research into how to best connect with them. The more you know about your audience, the more likely you are to receive engagement. Will your video be internal, external or both? Would you share it on social media platforms? If yes, which ones? Will it be exhibited at trade shows? Presentations? Meetings? On the company website etc? These questions will shed light on the [...]

The Video Brief Checklist2019-07-18T14:16:42+00:00

Using Video To Engage Effectively With Your Staff

Intro https://www.youtube.com/watch?v=zqc5pirJjhg This series will take a look at how use can use video to effectively engage with your staff. Let's not waste any time, let's get right to it! So video presents an engaging opportunity to share vital messages and communicate in a more personal way than traditional internal communications. This video aims to outline some of the many opportunities that using video can offer to organisations in helping get employees on the same page. Video messages can now be spread throughout an organisation in seconds to any number of devices. Using video for internal communications finally makes sense thanks to the ease of online distribution - saving both time and money by becoming instantly accessible to employees and integrating perfectly with their daily online experience. Key benefits of using video internally https://www.youtube.com/watch?v=YCxzxyGTPoU&t=3s In response to Melcrum’s recent survey on the use of video in internal communication, 93% of 1,200 respondents believe that video has become a vital part of internal communication. Corporations of all sizes in all sectors are looking at video to enhance their internal communications. Companies such as IBM, Airbus and Lloyds Banking Group are all using video in this way. Video can provide a number of key benefits to organisations: Recipients of video internal communications are more likely to fully absorb the intended message. Video is more effective as it can communicate in seconds what might have taken multiple paragraphs to write. Video can eliminate many in-person meetings, handouts, e-mails and documents. [...]

Using Video To Engage Effectively With Your Staff2019-07-12T10:14:40+00:00

Top 5 Tips for Appearing on Camera

We all know that feeling when the heat is on and that lens is staring you in the face, It’s easy to lose sight of the task at hand and get flustered. Relax! This series is here to guide you through techniques that will ensure your message and personality translate through to your audience. Intro https://www.youtube.com/watch?v=teeRkwJdxtU Prep Work https://www.youtube.com/watch?v=1Ya_2VWS6t8 Now, there’s a fine balance between being prepared and being an over scripted robot. We don’t expect you to be over rehearsed and rigid - your personality is important! We suggest that you prepare a few queue points and phrases that you want to include that will help you deliver a clear message when you’re called to action. Think about: What is the storyline? Why should your viewers care? Where is the selling point? Dumb it down, can anyone understand the concept you want to convey? Dress Code https://www.youtube.com/watch?v=jpIGZ9gQPho It sounds simple, but really it makes a difference. If you don’t feel comfortable - you can guarantee you won’t look it. Go for a professional but comfortable style - well fitting but conservative. Here are some do’s and don’t to guide you. Solid Pastel Colours work well on camera. If you have a pastel outfit that draws in the compliments - it’s likely to be a perfect on screen outfit. Avoid wearing all white, it’ll make your face look overly bright Also, avoid wearing all black, it’s usually too harsh with the rest of the setting. Avoid [...]

Top 5 Tips for Appearing on Camera2019-07-12T10:18:25+00:00

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