Using Existing Video Content In Lockdown
https://youtu.be/ncrbwJXOQ1Q Hi I'm Lotty from Shot Blast Media and I'm going to give you three top tips on how to work with your existing content to get the most from it. The first thing you can think about is accessing the B-roll. The B-roll is the kind of supplementary footage that would go alongside your main communication, so if you'd shot a case study video for example you'd have people giving an interview or giving a narrative, this would be the kind of cutaway material that would sit on top. The great thing about b-roll is variety so out of a b-roll shot you may have 40 or 50 clips worth of usable content. Some of the b-roll clips might require a little bit of editing so that could just be tidying them up at the start and finish of the shot and then giving a little bit of colour information in there just to brighten the footage. This sort of stuff you could do yourself, so you could use an app potentially or if you've got access to Adobe software then Premiere Pro is a great piece of kit you can use. Failing that you can always get back in touch with the production company that shot it and ask them to prepare the b-roll for you. The second way that you can work with existing content is looking at your video clips and taking screenshots or images from them. A lot of companies now will shoot [...]