2D Motion Graphics
Animated video brings concepts to life that text or live videos may be limited with. Think about it: you can make your characters talk all you want, fly, or travel in time. 2D is better in this context as it gives off a cartoon-like vibe. For that reason, 2D motion graphics should more likely be used to create a more fun, creative and visually unique video than traditional promotional material. However, it doesn’t have to be wacky and cartoonish just because it’s an animation, it can be anything you choose it to be.
2D animation is commonly used for internal communications, something that could be argued that this format is more useful for. Health & Safety information is quite the bore for many starting a new role, but an animated video can demonstrate this information instead in a fun and more desirable way. Detailing features and benefits along the way, character animation or the animation of objects and environments adds vibrancy and a unique way of describing something where filmed content isn’t as relevant, or maybe as interesting. People want to be transported to a different world, not their own. 2D animation is the perfect hook.