2D Motion Graphics and 3D animation video production can tell a story in a multitude of ways. The possibilities of animation are endless. With a little bit of imagination, you can create a completely different world using characters, environments and a host of different subjects. Whilst a video production is still one of the most popular choices of video format out there, 2D and 3D animation is being used a lot more by companies, for both internal communications and marketing and promotional activity. Here is one of our client testimonials to explain why this format is beneficial for many types of companies and purposes:
Why should your company use animation video production to deliver your message? There’s plenty of reasons, for both 2D and 3D. Both can come in useful for different purposes and intent, so let us break it down for you.
- Animation can be used to create anything, meaning you aren’t tied down by the limits of live action video.
- Animation can help to simplify topics in a more streamlined and visual way.
- The worlds and characters created can be used in exciting and enjoyable ways, therefore making this a fun format.
- Animation allows you to utilise lots of different colours to personalise your brand.
- It can be used to for just about any purpose you can think of.
2D Motion Graphics
Animated video brings concepts to life that text or live videos may be limited with. Think about it: you can make your characters talk all you want, fly, or travel in time. 2D is better in this context as it gives off a cartoon-like vibe. For that reason, 2D motion graphics should more likely be used to create a more fun, creative and visually unique video than traditional promotional material. However, it doesn’t have to be wacky and cartoonish just because it’s an animation, it can be anything you choose it to be.
2D animation is commonly used for internal communications, something that could be argued that this format is more useful for. Health & Safety information is quite the bore for many starting a new role, but an animated video can demonstrate this information instead in a fun and more desirable way. Detailing features and benefits along the way, character animation or the animation of objects and environments adds vibrancy and a unique way of describing something where filmed content isn’t as relevant, or maybe as interesting. People want to be transported to a different world, not their own. 2D animation is the perfect hook.
What are the benefits of 3D animation?
With the help of 3D animation, you can show how mechanisms and processes work. A 3D model of something can be broken down to show all its components in and easy to view and organised way. This definitely beats having to take something apart in real life, which is far more time consuming and messy. Using layers will also allow the viewer to see underneath or behind something to see a process that’s enclosed or out of view. This helps to create something informative and more in-depth but made more simple to showcase or explain.
Animation allows you to also create any kind of environment and have control over that environment. This means you’re not waiting for access or special permissions to film somewhere as you can just create it from the tip of your fingers. If you needed to present your project in what could be a hazardous or hard to reach environment for example, 3D animation can create a world for you to show your project without those barriers. This in turn allows you again to show how something might work within an environment or a particular process within a particular place. You can also use CGI to build a mock up of a space. This is ideal for developers and construction companies that want to show their viewers what a building will look like once it’s finished, in the chosen environment.
Do you think that an animated video may be perfect to tell your companies story? Do not hesitate to get in touch!