Looking to create social snippets for your social media, but not sure where to start? There’s a lot of companies that want to create short videos for their marketing but aren’t too savvy with how they should make one to a good quality. For that reason, we’ve put together a video training guide that should help you if you’re unsure on how to go through with your own filmmaking.
When you’re pre-producing your content, in preparing a script and other assets for example, consider your audience first. Who is your content target at? With that in consideration, this should help you map out how you want your content to be communicated. What type of language will you use? Should any extra context be used to get the message across better for them? Make sure you incorporate all of the important information, you don’t want to miss out anything that is integral to your content.
This video training course is here as well to tell you how you set up your camera. Now whether this be a proper camera or just your phone, it’s integral that the settings are set up as you like them, but also in a way that will make your video look as good as it can be. If you don’t have key lighting and would wish to use natural light, placing yourselves near windows where you can or filming outside is a great substitute. However, never film into a window, as it will cause you to have a silhouette.
Sound wise, if you have a microphone, make sure it’s positioned properly around your focus and it’s hidden from your shot. Of course, if you have a clip-on mic, this will be easier to conceal, just make sure it doesn’t rub on any of your clothes. Always do sound tests first as well as your integral camera tests.
The next stage to video training is when you come to shoot your film, you should always go in knowing how to appear on camera. If you’re presenting to a camera, make sure you’re always looking at the camera. If you’re being interviewed, make sure your focus is on the interviewer. Be confident when presenting your information, and take it slow. Present the information in bite size chunks. This will take pressure off you to get it right all in one and will make it easier to edit. Consider that if you are being interviewed, the questions given to you may not be heard in the video, so make sure when you start your answers, you bring the questions into them so your viewer will understand what you’re talking about. Clothing is important to consider too. Herringbone and fine patterned shirts can cause an unwanted effect on the camera, this is called Moiré, so it is important to not wear anything like this.
Preparation for the production is crucial. Make sure you have all the equipment you need. Creating a checklist to do so and keep track will help massively. If you have key lighting or cameras, charge any power supplies for them fully the day before. That includes your phone. Depending on how long and how much you’ll be shooting, those extra batteries will be handy at a point of crisis.
Post-production is the final step of the video production training process. You can edit your content in a plethora of ways with a plethora of software applications. If you already have access to software such as Premiere Pro or Sony Vegas, you shouldn’t have to worry about finding something especially for editing, but if you’re a newcomer to editing, you’ll want something simple and easily accessible to edit on. Some great mobile apps to edit on are Adobe Premiere Clip, InShot, LumaFusion, KineMaster, and iMovie. They won’t have the wide array of tools that most high end software will have, but they should do just enough for you to create a satisfying and well put together video.