Facebook videos are becoming an ever growing powerful marketing tool for any business to add into their marketing strategies. They allow for instant feedback, engagement and most importantly action to be taken driving traffic to your product or service!

Facebook videos are cost effective, versatile and profitable when used correctly. There are more than one billion people active on Facebook, with an average of 8 billion videos viewed daily, that’s a lot of people that could be watching your marketing content.

1. Upload your videos directly to Facebook

YouTube is an amazing hosting platform for videos, but if you’re looking at capturing a Facebook audience, post them straight on there!

Facebook native videos perform up to 4 times better than all other video formats according to Quintly’s study.

2. Keep them short and snappy – and yes we mean as short as possible

Audiences attention spans are short at the best of times, whilst on social media you need to strike whilst the iron is hot. Capture their attention in the shortest time possible to get them to stick around on your autoplay video.

Unless the viewer is already interested and actively engaging with your brand, you’ll only have the time a finger scroll to make a potential prospect notice you, go get them!

3. Make sure you can get them with or without sound

This goes back to the last point, unless people are actively already super engaged with your brand, it’s likely they’re only going to come across your video on their home feed. This means autoplay and no sound are all you have to work with to make them stop and take action.

4. Include a call to action

The whole point of any marketing collateral is to insight an action and the best way to ensure this happens? Make it as simple as possible for your viewer.

Here’s how to put a call to action on your Facebook videos.

5. Run a video advert campaign

When you’re ready for your video to go live, why not invest a little money into it and start a Facebook PPC campaign? This can help you target specific audience, track traffic simply, visually logging peaks and troughs and learning from these analytics and generally having way more data to play with and learn from when it comes to making your next video.

Here’s how to run a Facebook video campaign.